A new way to support your favorite VTuber, born from a combination of VTuber and creative omelet rice. The “Pomme-Vie Fluffy and Creamy Time” collaboration event with “Pomme-Vie” was a huge success! A second event has been scheduled. Final Letter Co., Ltd. Press Release: August 28, 2025 A new way to support your favorite VTuber, born from a collaboration of VTubers and creative omelet rice. The “Pomme-Vie Fluffy and Creamy Time” collaboration event with “Pomme-Vie” was a huge success! A second event has been confirmed. Approximately 5,000 postcards with special bonuses will be distributed at 13 stores nationwide. Collaboration products will also be sold on the official e-commerce site. Made in Heaven, a VTuber-related brand operated by Final Letter Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Takai Seiko), held a collaboration project called “Pomme Vie Fluffy and Melty Time” with creative omelet rice specialty store “Pomme no Ki” at 13 stores nationwide from June to July 2025, and merchandise was sold online. A second round of the project was also held.
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participating stores displayed posters autographed by the three members, and some stores even placed life-size and mini character panels to add color to their stores and further liven up the event. In addition, postcards with special bonuses were distributed as limited-edition novelties to customers who dine at the collaborating restaurants. A total of 5,000 postcards were distributed,
demonstrating the appeal and customer-drawing potential of individual VTubers. 【VTuber/Creator Information】 Amane Momo X:
https://x.com/MomoAmane YouTube: https://www.youtube.com/@AmaneMomo Sumi X：https://x.com/sumisuya YouTube:
https://www.youtube.com/@sumisuya Azuki Saotome X:
https://x.com/azukisekihann YouTube:
https://www.youtube.com/@azukisaotome814 Illustrator: Yucca
X:https://twitter.com/yuckak3 Logo creator: 9-ri
X:https://twitter.com/9ri8o Plush Toy Designer: Honest Capybara X: https://x.com/sunaonakapipara 【”Pomme Tree” Operating Company】 Company Name: Pomme Food Co., Ltd. Address: 5928-1 Oyamada, Kajiki-cho, Aira City, Kagoshima Prefecture Representative: Takao Dehara Established: April 1990 Corporate website: https://www.pomunoki.com/ Limited-time merchandise also available online This project also sold on the official “Made in Heaven” e-commerce site, offering a total of nine original goods, including a frozen omelet rice set with a plush toy, a life-size towel, a blanket featuring the three characters together, and badges. All of the goods feature original illustrations of the three characters wearing their “Pomme no Ki” uniforms. [Product example]
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https://prcdn.freetls.fastly.net/release_image/162437/2/162437-2-2bde6a3363b74dd268e71bb603d7ff1c-1920×1080.png Product details: https://note.com/mih12965/n/n6a82a9630c3a Connecting online and offline to achieve a “win-win-win” effect The “Made in Heaven” project was launched in response to the stagnation of the aviation industry caused by the global pandemic. After trying their hand at cross-border e-commerce, they discovered the potential of combining VTubers and live commerce for the domestic market, and have been running related businesses for three years. What I saw was a current situation in which manufacturers struggle to monetize their e-commerce channels, the VTuber industry struggles to connect with the real industry, and fans struggle to find ways to continue enjoying their favorite artists with limited disposable income. To address the challenges faced by these three parties, we have created a new fan engagement system that seamlessly connects online and offline. This “Pomme Vui Fluffy and Soft Time” is a new model of fan activity that transcends the boundaries between online and offline, and is an example of a win-win situation for fans, VTubers, and companies. About “Made in Heaven”
https://prcdn.freetls.fastly.net/release_image/162437/2/162437-2-50804e42e3139a11c8d34fcb31c93d81-3508×2481.png This is a new brand for VTuber-related businesses launched in April 2025 with the aim of connecting creators, sellers, and buyers and co-creating unprecedented experiences for their favorite characters. We aim to be a platform where fans and their favorite characters can create together. By developing collaborative products with
manufacturers and expanding offline experiences, we aim to create real-life engagement, which is essential in the digital age. Made in Heaven Official 【”Made in Heaven” Operating Company】 Company Name: Final Letter Co., Ltd. Location: 1-25-19 Higashigotanda, Shinagawa-ku, Tokyo Representative: Seiko Takai Established: April 2015 Corporate site: http://finalletter.co.jp/index.html For more information about this release