【Snack Alley】 “Snack Alley” promotes the charm of Japan’s “snack bars,” and is looking for guides for its “Snack Tour(R)️”
Snack Yokocho Press Release: August 29, 2025 “Snack Yokocho,” a “snack bar” operated by the Tokyo
Metropolitan Government, promotes the charms of Japan’s “snack bars” and is looking for guides for its “Snack Tour(R)️” Spreading snack culture to the world with multilingual support ~Expanding to 5 cities~ Snack Yokocho (operated by Online Snack Yokocho Bunka Co., Ltd., CEO: Mayuko Igarashi), which has redefined Japan’s unique nightlife culture of snack bars as a tourist resource and developed a variety of cultural tourism projects through collaboration with businesses and local governments, is pleased to announce that as its business area expands, it is now recruiting guides for Snack Tours® in five new cities: Tokyo, Osaka, Kanazawa, Echigo-Yuzawa, and Atami. The purpose of this recruitment is to provide easy-to-understand information about snack culture to domestic and international travelers and to serve as a bridge connecting regions and people, and between people. In addition, snack bars are a social culture unique to Japan that has been nurtured as a place where people of all generations and positions can interact, and we are widely seeking people who can play an active role in the night culture scene as carriers of this unique culture to the future and spread it to the world.
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entertainment, they create opportunities for interaction with people and cultures that are hard to encounter in everyday life. In the future, guides will provide guidance in English and other languages, and participation will be expanded to include people who want to spread Japanese culture to foreigners, with the aim of expanding this movement nationwide. The appeal of Snack Yokocho’s “Snack Tour(R)️” and tour guides The popular “Snack Tour(R)” guides foreign visitors and those new to snack bars through Japan’s unique nightlife culture of snack bars. We’re currently recruiting guide staff to help make this tour even more exciting as it expands nationwide. This is a rewarding job where you can use your passion, hone your language and customer service skills, and deliver an inspiring experience to customers from all over the world. The “Snack Tour(R)” allows you to experience Japan’s unique nightlife culture. We’ll introduce the unique appeal of this tour, which provides a special cultural experience for participants and a rewarding opportunity for guides to meet new people. 1. A unique cultural experience Snack bars are more than just places to eat and drink; they are cultural assets that foster chance encounters and intergenerational connections. Through this tour, you can experience Japan’s unique nightlife culture, something you can’t experience on a tourist tour. 2. Regional Revitalization and Cultural Preservation With a network of over 1,000 stores nationwide, we share the stories of local mothers’ lives and businesses. This attracts new visitors, revitalizes the neighborhood, and contributes to the preservation of culture. 3. Connect with people from all over the world 3. Connect with people from all over the world Utilize your language skills, such as English or Chinese, to interact with participants from diverse backgrounds. This is a valuable opportunity for foreign tourists to learn about the “spirit of Japan,” and for guides, it also broadens their international network of contacts. 4. Reliable Guide Support System Training, educational kits, and content for all stories are available, so even first-timers can feel at ease. Our diverse guides, including those already working part-time or housewives, are working in their own way. 5. Serve as a bridge connecting participants Snack guides are important presences, connecting first-time visitors with bar hostesses and regular customers. They create a “feeling of belonging” through conversation and song, fusing Japanese hospitality with entertainment. 6. Free and Flexible Work Style Work hours are approximately 2-3.5 hours after 7 PM. This can be comfortably tailored to fit your lifestyle, and you can utilize your love of talking to people and snacking in your work.
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https://prcdn.freetls.fastly.net/release_image/83371/32/83371-32-cfa46e49b3207dac14296e3da771927c-1477×1108.jpg We’re looking for guides for our “Snack Tour(R)️” as it expands nationwide! Recruitment Areas: Tokyo, Osaka, Kanazawa, Atami, Echigo Yuzawa Supported languages: English, Chinese, Japanese (Guide for Japanese users) Time: After 7 PM Operating time: 2-3.5 hours Hourly wage: Starting at ¥1,250 Transportation expenses: Up to ¥1,000 covered Application form: https://www.snackyokocho.com/Careers/ Message from Mayuko Igarashi, Representative of Online Snack Yokocho Bunka Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/83371/32/83371-32-be9e033b9595ced232b15e88b4b99826-1108×1478.jpg I’ve visited over 1,000 snack bars across the country. These are warm, special spaces where people naturally connect with each other, transcending titles, generations, and nationalities. I’ve always been drawn to the bar owners and regulars behind the doors, and have had countless encounters and insights. Snack bars thrive in both urban and rural areas, and continue to attract people today as a unique part of Japan’s nightlife culture. The Snack Yokocho tours are an initiative to share the appeal of these bars with travelers both in Japan and overseas, connecting local areas with people, and people with culture. Now, as we expand our area, we’re looking for guides to join us in expanding this initiative. Guides aren’t just guides; they’re “cultural storytellers” who share the stories and atmosphere of the bars. The conversations and chance encounters that occur there are not only a tourist attraction, but also have cultural value that should be passed on to future generations. Snack bars have been nurtured as a unique place to connect people. It is no exaggeration to say that their existence is worthy of being designated an intangible cultural heritage. That’s why, as a guide, showcasing the appeal of snack bars is also a role in passing on Japan’s precious nightlife culture to the next generation. A night where people and cultures meet. There’s a joy to be found in being a guide to such moments. We sincerely look forward to your participation as a partner in connecting the profound depth of snacks to the world and into the future. Collaborating with various companies! What is “Snack Yokocho,” an entertainment group that’s livening up the snack bar industry?
https://prcdn.freetls.fastly.net/release_image/83371/32/83371-32-69dddbc4a43b483efe023e5d2e1d2b68-1450×1050.png Online Snack Yokocho Bunka Co., Ltd., headed by Mayuko Igarashi, a “Sna-jo(R)” who has visited over 1,000 snack bars across the country, offers a modern reinterpretation of Japan’s unique snack bar culture and develops services and projects that create new value and foster interaction in collaboration with local communities and businesses. Since its founding in 2020, the company has rediscovered and redistributed the appeal of snack bars through tourism tours and corporate training programs in collaboration with snack bars across the country, producing local events, and offering cultural experience programs. In particular, as snack bars become more popular among Gen Z and foreign visitors to Japan, the “healing and interactive value” of small-scale, conversation-based customer service has garnered attention as a modern-day third place. They are also increasing their presence as a new driver of snack tourism and the nighttime economy in urban areas and tourist destinations, and are expanding their track record in linking with corporate ESG activities, local government population creation, and tourism policies. Their efforts to visualize the charm of the local area and increase the value of small, locally rooted places have been highly praised with numerous awards. Official website: https://snackyokocho.com/ Snack Media “Welcome to Snack”: https://www.snackyokocho.com/ Instagram:
https://www.instagram.com/snackyokocho/ TikTok:
https://www.tiktok.com/@snackyokocho_japan Facebook:
https://www.facebook.com/onlinesnackyokocho/ For more information about this release Press release attachments