Yamaha Corporation: Creating opportunities for young children to experience music and expanding the reach of musical culture. Yamaha music education programs provided to kindergartens and daycare centers in Vietnam.
Yamaha Corporation Press Release: August 29, 2025 Creating opportunities for young children to experience music and expanding the reach of musical culture: Providing Yamaha music education programs to kindergartens and daycare centers in Vietnam Business partnership with a Vietnamese edtech company invested in by a Gakken Group company Yamaha Music Vietnam (YMVN), Yamaha Corporation’s sales subsidiary in the Socialist Republic of Vietnam (Vietnam), entered into a business partnership on July 28, 2025, with KIDDIHUB EDUCATION TECHNOLOGY JOINT STOCK COMPANY (KiddiHub), operator of Vietnam’s largest kindergarten and extracurricular activity review and education information website. Leveraging KiddiHub’s customer base and network, the company will provide the music education program “Yamaha Music Program for Kindergarten” to kindergartens and daycare centers (*1).
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https://prcdn.freetls.fastly.net/release_image/10701/1016/10701-1016-d814a5aa8982cad9269a2eea34c0d0d0-2000×1333.jpg Trial situation While music education before compulsory education is limited in Vietnam, there is a growing demand among parents for their children to receive education that fosters sensitivity and
cooperation. YMVN therefore utilized KiddiHub’s Vietnam Business Expansion Support Service to conduct surveys and interviews with kindergarten managers and parents. As a result, 70% of respondents expressed interest in introducing music education. Trial lessons were conducted at several kindergartens and daycare centers that expressed interest, and the curriculum, including lesson content, lesson times, and fee structure, was developed to meet parents’ expectations. “Yamaha Music Program for “Kindergarten” is a program for 3-6 year olds developed based on Yamaha’s music education program for young children, supporting the development of children’s “ability to sense,” “ability to express,” and “ability to cooperate.” In addition to providing the program, YMVN will also dispatch Yamaha Music School certified instructors. This program will be offered as a music education program within Gakken Holdings Co., Ltd.’s STEAM education program for young children, “Gakken STEAM Program (GSP) (*2).”
https://prcdn.freetls.fastly.net/release_image/10701/1016/10701-1016-d52a6693c37c1ccc4d631692000368cf-1280×720.jpg YMVN aims to expand to 200-300 schools in Hanoi and Ho Chi Minh City within the next three years. By offering this program, we hope to increase awareness of Yamaha’s music schools and lead to future business expansion. Furthermore, by introducing young children to music, we hope to increase the number of people who play musical instruments, foster a sustainable cycle of education and culture, and contribute to the development of music culture. Comment Vu Van Tung, CEO of KiddiHub Ever since we first met with YMVN and exchanged ideas about early childhood education, we have looked forward to the day when we could collaborate with them to develop a music curriculum in Vietnam. It is a great honor to be able to add Yamaha’s music curriculum, which has a long history and proven track record in Japan, to GSP. Leveraging the experience we have cultivated in the Vietnamese market, together with YMVN, we will deliver this music curriculum to more children and provide even greater value to education in Vietnam. Nobuhiko Adachi, President, Yamaha Music Vietnam Company Limited With the current growing interest in education, the extracurricular activities market in Vietnam is expanding. Given this environment, we feel extremely encouraged to collaborate with KiddiHub, which has been a pioneer in expanding the GSP program to kindergartens and daycare centers. We will expand our business by providing Japanese educational content with a proven track record globally, differentiating ourselves in the highly competitive extracurricular activities market. About KiddiHub Company name KIDDIHUB EDUCATION TECHNOLOGY JOINT STOCK COMPANY (Hanoi, Vietnam) Representative CEO Vu Van Tung Business description Operation of a kindergarten, cram school, and school review website for parents; operation of an educational platform for parents, school managers, and teachers; consulting for kindergartens; and job support for childcare workers. Website https://kiddihub.com/ *1 A facility that combines the functions of a kindergarten and a nursery school. In Vietnam, it is common for nurseries to provide both childcare and early childhood education. *2 A STEAM education program for young children developed by Gakken Holdings. The curriculum allows students to study science, technology, engineering, arts, and mathematics across the board, and they will acquire the essential skills needed to survive in the future, such as logical thinking, problem-solving, concentration, social skills, and teamwork. *Product and company names mentioned in the text are trademarks or registered trademarks of our company or the respective companies. *The
information contained in this press release is current as of the date of announcement. Please note that it may be subject to change after the date of announcement.