【SEGA Corporation】 SEGA enters the short drama and short video market! The first work, a 3D vertical short animation titled “The Cold-Hearted Boss I Picked Up – The Case of Him Only Biting Me” will be available exclusively on BUMP starting Friday, August 29th. SEGA Co., Ltd. Press Release: August 29, 2025 To Members of the Media SEGA enters the short drama and short video market! The first work, a 3D vertical short animation titled “The Cold-Hearted Boss I Picked Up – The Case of Him Only Biting Me” will be exclusively distributed on BUMP starting Friday, August 29th.
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Cold-Hearted President I Found – The Case of Him Only Biting Me – (abbreviated as Bosuma)” (hereinafter referred to as “The Cold-Hearted President I Found”), which will allow viewers to enjoy a new romantic experience with beautiful 3D visuals, on the short drama app “BUMP” from Friday, August 29, 2025. “The Cold-Hearted President” leverages SEGA’s game worldviews, storytelling capabilities, and knowledge of 3D technology to pioneer the rapidly expanding global market for short dramas and short videos. It is also the first title in a new project aimed at strengthening SEGA’s transmedia strategy. “The Cold-Hearted President I Picked Up – He Only Bites Me Sweetly (Abbreviated as Bosuama)” ■An original love experience with beautiful visuals! This series is packed with “situations that will make you want to seduce your partner” using immersive 3D video technology in short, two-minute episodes. Enjoy the full-screen vertical video experience with ease. In addition, some footage uses POV (Point of View). Enjoy the immersive story told from a subjective perspective, and feel as if you’re the heroine of the story. ■ Lead actor Kazuki Kato delivers a passionate performance as both a motion actor and voice actor! The lead role is played by Kazuki Kato, who has a wide range of activities in stage and game productions. By having him act as both a motion actor and a voice actor, the story and characters are brought to life with a truly realistic appeal. Enjoy this new, two-minute episode experience! ■Story Ayaka is suddenly fired from her job. At the lowest point in her life, she meets a ragged puppy… but then he transforms into a naked, handsome man!? And what’s more, she needs Ayaka’s kiss to turn him back into a human! What’s more, the handsome man’s true identity is Jin Kamiya, the cool-headed, handsome president of Ayaka’s company! After discovering her boss’s secret that he “suddenly turns into a puppy,” Ayaka decides to spend 24 hours with him as his “personal secretary” to uncover the truth behind his unjust
dismissal… What will become of this secret relationship that they can’t separate even if they want to…?!
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https://prcdn.freetls.fastly.net/release_image/5397/6744/5397-6744-d59ec38b9ad972f92559d5e258e8c720-1080×1920.png ■Cast ◆Main Cast Kazuki Kato as Jin Kamiya
https://prcdn.freetls.fastly.net/release_image/5397/6744/5397-6744-2fae22a4d513a9260c111fa344664347-1045×1567.jpg ■ Kazuki Kato Profile He made his debut in the musical “The Prince of Tennis” in 2005, and after his CD debut in 2006, he has been actively engaged in musical activities both in Japan and abroad, including solo performances at Nippon Budokan and Hibiya Open-Air Concert Hall, national tours, and live shows in Korea, Taiwan, and China. He has also appeared in a wide range of works, from musicals to voice acting, and in 2021 he won the 46th Kikuta Kazuo Theater Award for his performances in “Roman Holiday” and “BARNUM.” ■Comment from Kazuki Kato For this work, I tried my hand at both motion acting and voice acting. After hearing SEGA’s passion, I realized that although this was my first attempt, it was a good experience, as it’s rare to have the opportunity to participate in the process of creating a work with the staff. As this is a romance title, I hope many people will enjoy the thrill that only 3D can provide. ■Link to BUMP
https://emolebump.go.link/6Yit8 ■Work details link
https://lp.bump.studio/rZEvT80i/hirottawankohareitetsushachou *The “BUMP” app must be installed to watch the content. ■Distribution Platform Information Operated by emole Inc., “BUMP” is a short drama app with episodes lasting one to three minutes, and has been downloaded over 2.4 million times. Like manga apps, you can enjoy it for free by waiting, or you can watch it by watching ads or paying 97 yen (tax included) per episode. The genres are diverse, including romantic comedy, revenge, mystery, coming-of-age, and action, and the cumulative number of views of clips on social media has exceeded 3 billion (as of August 2025). ■The dog I found is the cold-hearted president ~He only gently bites me~ Official social media accounts X Instagram https://www.instagram.com/boss_ama_anime/?hl=ja TikTok https://www.tiktok.com/@boss_ama_anime?lang=ja YouTube
https://www.youtube.com/channel/UCsgg5rQEyIRd-Hbz7HqrboQ ■Production Information (Staff and Cast) [Planning and Concept] SEGA Corporation [Video Director] Tomohiro Ishii (GIFTONWORKS Co., Ltd.) [Screenplay] Mikari Aso / Ei Yamauchi [Screenplay cooperation] Takeshi Hagiwara (Valus Co., Ltd.) [Supervisory Cooperation] Megumi Wada [Cast] Kuya Jin: Kazuki Kato Ayaka Moritsuki: Yuka Nakanishi Director Ikeyama: Masaaki Doi Mysterious Man/Announcer: Hideyuki Kobayashi 【Motion Actor】 Jin Kutani: Kazuki Kato Ayaka Moritsuki: Yuka Nakanishi Manager Ikeyama: PASSION Production cooperation: Solid Cube Co., Ltd. [Video Production] SIKAKU Co., Ltd. [3D Model Production] SEGA
Corporation/SIKAKU Corporation (C)SEGA ■The company and product names listed are registered trademarks or trademarks of the respective companies.