[Bourbon Co., Ltd.] Omoinotake’s new song and Eiji Akaso’s new Alfort commercial have been released. The new TV commercial, “I am the Alfort Party,” will begin airing nationwide on Tuesday, September 2, 2025. Bourbon Co., Ltd. Press Release: September 2, 2025 To Members of the Media An Alfort commercial featuring Eiji Akaso and featuring Omoinotake’s new song has been released. The new TV commercial, “I am the Alfort Party,” will begin airing nationwide on Tuesday, September 2, 2025. Enjoy a room-sharing life with fellow “Alfort Party” enthusiasts!? A special video in which Akaso tries out three recipe variations will also be released at the same time. Bourbon Co., Ltd. (Headquarters: Kashiwazaki City, Niigata Prefecture; President and CEO: Masayoshi Yoshida) has announced the release of a new TV commercial for its “Alfort Mini Chocolates,” titled “I am Continuing from last year, actor Eiji Akaso will star in the “Alfour Party” commercial, which will air nationwide from Tuesday, September 2nd. *Excluding some areas. In addition, the popular artist “Omoinotake” will continue to perform the commercial song. Image
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https://youtu.be/xU-lyl_UkbM ・’Created by the representative of the Alfor Party! “Alfort Recipe Variations” Video “Alfort Party Cooking (Easy S’mores with Alfort)”: https://youtu.be/xMa58eaVGi8 “Alfort Party Cooking (Alfort Mini Chocolate Hot Sandwiches)”:
https://youtu.be/lma5s8a9cZo “Alfort Party Cooking (Alfort Frozen Chocolate Drink)”: https://youtu.be/iquXJW3UwV0 ・”Alfort x Omoinotake “Innocent Blue” with kirameki☆glitter”: https://youtu.be/m0pZEGm7Ysw Enjoying a room-sharing life with fellow “Alfort Party” Alfort lovers Pay attention to Akaso’s expression, overflowing with love for Alfort Actor Eiji Akaso stars in Alfort’s new TV commercial as an “Alfort Party” who is an avid Alfort fan. The commercial is set in the living room where Akaso shares a room. The “Alfort Party” circle expands between him and his friends, and they are shown enjoying Alfort together. Be sure to check out Akaso’s expressions overflowing with love for Alfort, from the gaze he gazes lovingly at the Alfort to the satisfied smile he takes after taking a bite. The song featured in the commercial is “Innocent Blue,” a new song written by popular artist Omoinotake, as in last year’s song. The clear vocals and refreshing sound further enhance the world of the commercial. “Innocent Blue” will be released digitally on Wednesday, September 24th. In a special video featuring the newly written song, the dance crew
“kirameki☆glitter” appears and performs the Alfort Party dance. In an interview after the commercial, Akaso talked about the “Alfort Party” members close to him and his thoughts on his first attempted recipe variations. Be sure to check out the interview video. Also, be sure to check out the video “Alfort Party Leader Makes! Alfort Recipe Variations,” in which Akaso attempts three recipe variations. We’ll also be holding the “I am Alfort Party Campaign Part 1,” where you can win original merchandise. Don’t miss this opportunity to enjoy Alfort and enter! CM Overview ■ “I am the Alfort Party” Edition The setting is the living room where Akaso shares a room. Gazing intently at the Alfort, he can’t help but think, “Oh, it’s beautiful.” Akaso, who had been pondering whether to eat one more, takes a big bite and smiles with satisfaction. Seeing Akaso’s behavior, his roommates start calling out to him, one after another, asking for Alforts. Then, Akaso pulls out a stack of Alforts out of nowhere and happily shows them to his friends, saying, “Alfort fans welcome the same fandom!” Image
URL: https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-bff398b0b25351dadb5d0920483b8a25-2443×688.png Cast Interviews ■Interview video: https://youtu.be/xU-lyl_UkbM Q1. How was filming this commercial? We’ve been doing the Alfort Party since last time, and this time it’s even more powerful. Last time, it was just a secret pleasure at work, but this time they’re even
room-sharing (laughs). Previously, they were in their lockers, but this time they’re sharing them, handing them out to everyone, and even though they’re room-sharing, they’re trying to color the Alforts with their own personal touch. I think there were a lot of funny and charming moments. Q2. In this commercial, the number of Alfor Party members has increased. What kind of Alfor Party members are around you, Akaso-san? They’re the “begging Alfort party.” They’re always asking for Alfort, saying things like, “Give me some Alfort,” or “I love it,” (laughs). And they say it’s because their family loves it, and there are a lot of people like that. Q3. As the representative, if you could do something to increase the number of members of the Alforth Party, how would you do it? First of all, I want to hand out Alforts to each and every one of you who truly support the Alfort Party. And, since I think social media is important these days, I hope to continue my activities as the Alfort Party on social media! Q4. This time, we asked Akaso to try an Alfort recipe variation. Please tell us what you enjoyed most about the recipe challenge! First of all, making the drinks was fun! I swirl the cream around and arrange it however I like, and it was a lot of fun because I don’t often swirl whipped cream around like that. Also, when it comes to decorations, a change in angle can make something look delicious. Figuring out where to place these Alfort mini chocolates was fun, too. Q5. Of the three recipes (that we tried this time), which one do you recommend? All of them! They were all really delicious, and it really just came down to preference, or maybe it just depended on the occasion. I got the impression that they were delicious in completely different, specialized genres. Everything was delicious, but the hot sandwich was the one that really surprised me. I never imagined a hot sandwich would have this kind of texture or taste, so I was really shocked. Q6. Do you cook regularly? I’ve been learning how to use a knife recently, and I’ve been cutting a lot, but I’m practicing cutting with daikon radishes. I cut them into really small pieces and eat them as daikon radish salad (lol). Q7. Finally, as the representative of the Alfort Party, please give us a message! Following on from last year, I’ve been given the opportunity to serve as the representative of the Alforth Party once again. I’d like to spread the word about the Alforth Party even more than last year, and as Eiji Akaso, I want to make it even more exciting. I really appreciate your support! About the “I am Alfour Party Campaign Part 1” ■ “I am “Alfor Party Campaign Part 1” – Application Period: Tuesday, September 2, 2025 – Friday, October 31, 2025, 11:59 PM – How to Apply: (1) Take a photo of the receipt showing the required number of eligible products purchased. (2) Click the “Apply” button at the bottom and submit via X (formerly Twitter), Please enter using one of your LINE accounts. *When entering, you will be required to enter your personal information (email address, name, address, and phone number). *If applying from a PC, only X (formerly Twitter) is accepted. (3) Attach a photo of your receipt and select “Apply.” Your application is complete when the “Application Complete” screen appears. ・Prizes: A Prize: Akaso Eini Original QUO Card (worth 1,000 yen) (200 winners) B Prize: I am Alfort Party Original Sweatshirt (50 winners) ※I am Alfor Party original sweatshirts are one size fits all. ・Campaign:
https://bourbon.ownly.jp/story/35260
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-a27954da6f9fa77719cf615cf45b5992-796×797.png Performer profile
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-47e43cfcb22495eadc8a43b9c7a10cb7-1361×1749.jpg Eiji Akaso Born on March 1, 1994, in Aichi Prefecture. Appeared in the Kamen Rider series “Kamen Rider Build” (EX) in 2017. He then starred in the drama “If You’re a Virgin at 30, You’ll Become a Wizard Apparently” (2020/TX), which was adapted into a movie in 2022 and attracted attention. His major appearances include the TV drama series “Fly Up!” (2022/NHK), his first lead role in the prime-time drama “Look This Way, Mukai-kun” (2023/NTV), the Netflix movie “Zon 100: 100 Things to Do Before You Become a Zombie” (2023), the drama “Re: Revenge – At the End of Desire” (2024/CX), and the movie “If Tokugawa Ieyasu Were Prime Minister” (2024). In 2025, he appeared in the film “366 Days,” the drama “Inheritance Detective” (NTV), and the film “About a Place in the Kinki Region.” ・X (old Twitter):
https://twitter.com/akasoeiji ・Instagram:
https://www.instagram.com/akasoeiji/?hl=ja Artist profile Image
URL: https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-0985917f6b4d18e5d86bc28f028f1a90-3900×2925.jpg Omoinotake Born in Shimane Prefecture. Formed in Tokyo in 2012 by junior high school classmates, this piano trio band consists of Leo Fujii (vocals & keys), Tomoaki Fukushima (bass), and Hironoshin Tomita (drums). Their delicate yet emotional vocals and lyrics create a danceable and tear-jerking groove, garnering support from a wide range of generations. Their January 2024 release, “Ikuoku Kounen” (theme song for the TBS Tuesday drama “Eye Love You”), dominated streaming charts, surpassing 500 million total plays for the first time in their career. Their major label second album, “Pieces,” will be released on January 29, 2025. They are also scheduled to embark on a nationwide tour, “Omoinotake ONE MAN TOUR 2012-2025 “Shinka,” starting in September, and perform their first solo concert at the Nippon Budokan in March 2026. ・X (old Twitter): https://x.com/Omoinotakey ・Instagram: https://www.instagram.com/omoinotake/
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-7cd58738161ba253331949a1922ae6da-3900×2600.jpg kirameki☆glitter A dance artist crew of 20 members, consisting of 18 apprentices enrolled since the sixth grade of elementary school and two sister dancers under their master. Each member stands out, each with their own color, and while they are diverse, they are also solidly talented, and the team’s greatest features are the way they work together seamlessly, their speed as if they were watching in fast forward, and their sharpness that astounds the viewer. The two masters are sisters, and their unique production skills and ability to compose with more than one eye are their specialties, and this team’s unique color is sure to be one to watch in the future. ・Instagram:
https://www.instagram.com/kiramekiglitterofficial/?hl=ja ・TikTok ：https://www.tiktok.com/@kirameki1016?lang=ja-JP Product Information ■Alfort Mini Chocolate A combination of rich cocoa chocolate and fragrant whole wheat biscuits.
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-2060b5d8113bc66b74556f06be073def-885×400.png – Contents: 12 pieces – Sales channels: Convenience stores, mass retailers, drugstores, retail stores, kiosks, etc. – Price: Open price ・Best before date: 12 months *Packaging is subject to change. ■Alfort Mini Chocolate Rich Milk (New Release) A combination of rich, milky chocolate and fragrant whole-wheat biscuits.
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-1e96826156b6c42ecf958cd8890be8d8-904×408.png – Contents: 12 pieces – Sales channels: Convenience stores, mass retailers, drugstores, retail stores, kiosks, etc. – Price: Open price ・Best before date: 12 months ■Alfort Mini Chocolate Vanilla White White chocolate with vanilla beans is combined with fragrant cocoa biscuits made with whole wheat flour.
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-fbca933fc9175ca57555bfcb6611eb48-880×398.png ・Content capacity: 12 pieces ・Sales channels: convenience stores, mass retailers, drug stores, retail stores, kiosks, etc. ・Price: Open price ・Expiration date: 12 months *Package revision scheduled at any time ■Alfort Mini Chocolate Strawberry A combination of chocolate infused with strawberry powder and fragrant whole grain biscuits. Image
URL: https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-b852c56399abe4b4d222957108b5f5d4-824×373.png ・Content capacity: 12 pieces ・Sales channels: convenience stores, mass retailers, drug stores, retail stores, kiosks, etc. ・Price: Open price ・Expiration date: 12 months *Package revision scheduled at any time ■Alfort Mini Chocolate Chocolat Sable A combination of chocolate sable made with plenty of fermented butter mixed with cocoa powder and cacao-scented chocolate.
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-ad394d9f42f3806f05b5c7f4c87128c2-867×392.png ・Content capacity: 12 pieces ・Sales channels: convenience stores, mass retailers, drug stores, retail stores, kiosks, etc. ・Price: Open price ・Shelf life: 9 months ■Alfort Mini Chocolate Dark Matcha Rich matcha chocolate made with first-picked Uji matcha is combined with matcha biscuits containing whole grain flour and tea leaves.
https://prcdn.freetls.fastly.net/release_image/54705/20/54705-20-e9eda527699f7ee98f1354d508cdebdd-880×398.png ・Content capacity: 12 pieces ・Sales channels: convenience stores, mass retailers, drug stores, retail stores, kiosks, etc. ・Price: Open price ・Expiration date: 10 months *Package revision scheduled at any time • Bourbon Co., Ltd. Founded in 1924. Under the slogan “Deliciousness, consideration, and always together,” we offer a wide range of confectionery, beverages, and food products, including biscuits, rice crackers, and chocolate. In addition, we will work on developing functional foods and health foods to prevent lifestyle-related diseases as a countermeasure against pre-symptomatic diseases, add entertainment to our products, and aim to become a “comprehensive health promotion support company” that supports consumers’ aesthetic, moisturizing, and soothing lives, and contributes to maintaining health. Official website: https://www.bourbon.co.jp/
