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Home » Citrum Inc. YouTuber “Kasu” becomes the second “Kleiner Girl” and releases behind-the-scenes video

Citrum Inc. YouTuber “Kasu” becomes the second “Kleiner Girl” and releases behind-the-scenes video

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[Citrum Co., Ltd.] YouTuber “Kasu” appointed as the second “Kleiner Girl.” Behind-the-scenes video also released. ​ Citram Co., Ltd. Press Release: September 3, 2025 To Members of the Media YouTuber “Kasu” becomes the second “Kleiner Girl” and a behind-the-scenes video is also released.
https://prcdn.freetls.fastly.net/release_image/38364/40/38364-40-c13a0b715dcc1ef74b141f393d162849-1280×720.png

Citrum Co., Ltd. (Headquarters: Minato-ku, Tokyo; Chairman and CEO: Kota Watanabe; President and CEO: Kuniteru Nagae) is pleased to announce that YouTuber “Kasu” has been appointed as the second Kleiner Girl for the German liqueur brand “Kleiner Feigling,” effective September 2025. To coincide with her appointment, a behind-the-scenes video capturing the filming of the series has also been released. Kasu’s bright and friendly character further embodies the brand message of “Have fun sharing with everyone!” Kassan Profile Image
URL: https://prcdn.freetls.fastly.net/release_image/38364/40/38364-40-80be59d418c2849c31038f516d2b7bd5-1334×1999.jpg She has become a hot topic online as a stunningly beautiful YouTuber, and posts videos on a wide range of topics, mainly beauty and fashion. A top YouTuber with a total of 2.946 million followers on social media (as of August 22, 2025) and 1.44 million subscribers on his YouTube channel. (Belongs to OOO Entertainment https://three-o.tokyo) In recent years, she has expanded her activities, appearing on TV shows such as “The World’s Most Wanted Lesson” and in TV commercials for Shonan Beauty Clinic. She is currently the MC of the popular Gen Z program “I Fell in Love Today,” and a regular model for the magazine “LARME.” https://www.youtube.com/channel/UC1fYrot9lgMstv7vX0BnjnQ
https://prcdn.freetls.fastly.net/release_image/38364/40/38364-40-ae191828d8080311413ab14af4731d5f-1920×1005.png A video has also been released to coincide with the appointment! Including behind-the-scenes footage! In the behind-the-scenes video released to coincide with the announcement of her appointment, you can see her natural expressions during filming and impressive scenes with a Kleiner in hand. Kasu’s communication skills and approachable personality convey the brand’s new appeal.
https://prcdn.freetls.fastly.net/release_image/38364/40/38364-40-ad67a56a602a6e62c3ed0225dd84c72b-1280×720.png https://youtu.be/6n22JViyuSk What is Kleiner Feigling?
https://prcdn.freetls.fastly.net/release_image/38364/40/38364-40-ae36367f9cbfbd840bd48310841014a3-1600×486.png Kleiner Feigling is a small bottled drink that is chosen as the No. 1 (※1) favorite shot drink by people in their 20s. It’s one of the most popular brands in Europe, including its country of origin, Germany, and is enjoyed at home drinking parties, in entertainment districts, bars, darts games, karaoke, and more. Choose from nine unique flavors to enjoy. The small 20ml bottle makes it easy to carry around, creating a new drinking scene with Kleiner as a drink to lift your spirits before a drink, or as a drink to keep you going between drinks. ※1 Brand Image Survey (May 2025) Research organization: Japan Marketing Research Organization Survey period: March 14, 2025 – May 9, 2025 / Number of respondents: 100 / Survey method: Online survey Survey participants: https://jmro.co.jp/r0240/ Note: This survey was conducted and compiled based on individuals’ impressions of the brand. Questions about whether or not they use the brand were not asked. /We do not guarantee efficacy or superiority. /The difference between the second-place competitor is 5% or more. /Conduct a competitor search for “shot sake” (regardless of whether the product is shaped for shot sake or not). Company information ■ Citrum Co., Ltd. We have exclusive contracts with Kleiner Feigling, a popular and well-known brand in European countries; DANZKA, a premium vodka that combines Nordic tradition and innovation; and 24 ICE, a revolutionary frozen cocktail that has gained popularity in 23 countries around the world. We are involved in branding, collaborating with various companies, and conducting marketing activities that create new value for alcohol. Address: Tokyo Shiodome Building 6F, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Established: December 2016 Representatives: Chairman and CEO Kota Watanabe, President and CEO Kuniteru Nagae Business: Official agent for Kleiner Feigling, DANZKA, and 24 ICE; alcohol import, wholesale, and domestic sales ■“Kleiner Feigling” official page https://www.kleinerfeigling.jp/ ■Contact Information Ctraum Co., Ltd. https://www.ctraum.co.jp/

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