【WOWOW Inc.】The popular Heisei retro short drama “It Feels Like Heisei” has achieved 15,000 followers within one month of its launch!
WOWOW Co., Ltd. Press release: September 3, 2025 To Members of the Press The much talked about Heisei retro short drama “It Feels Like Heisei” has achieved 15,000 followers in just one month since its launch! A drama that’s “like” those early Heisei eras and can be watched in about 1 minute. We’ll also reveal the reasons why it’s attracting attention from Gen Z in the Reiwa era and the story behind its creation. WOWOW Inc. (Headquarters: Minato-ku, Tokyo;
Representative Director, President and CEO: Yamamoto WOWOW (Head office: Shibuya-ku, Tokyo; CEO: Takuma Iwasa; hereinafter referred to as “WOWOW”) is pleased to announce that the short drama “It’s Like Heisei,” which is being developed as a joint project with studio15 Inc. (Head office: Shibuya-ku, Tokyo; CEO: Takuma Iwasa; hereinafter referred to as “studio15”), an advertising agency and production company that operates in the field of vertical short dramas, mainly on TikTok, has surpassed 15,000 followers in just one month since its launch on July 18th.
https://prcdn.freetls.fastly.net/release_image/1355/8405/1355-8405-aa0f4cc394bee833d0dba605292f1172-2740×1739.jpg
https://www.tiktok.com/@heisei.mitaida
https://www.instagram.com/heiseimitaida/
https://www.youtube.com/channel/UCBlxcyROZM4m3p0vVh8QJ8w ＜X＞ https://x.com/heiseimitaida ＜LINE VOOM＞ https://page.line.me/686apyfr What does “It’s like Heisei”
https://prcdn.freetls.fastly.net/release_image/1355/8405/1355-8405-11e19dee13dee1f073a47de2587a94aa-1336×1112.png Cast members with over 3.2 million social media followers “It’s Like Heisei,” a short drama created by young creators of Gen Z, is a “Heisei Retro” x boys’ school drama that reconstructs the culture of the early Heisei era. The character names are derived from the Yamanote Line, paying homage to famous dramas from the Heisei era. Their school uniforms and Heisei-era accessories create a worldview reminiscent of dramas from that era, evoking both nostalgia and newness. This work is being distributed mainly on social media platforms such as TikTok and Instagram, resonating with both Gen Z and the nostalgia of the Heisei generation, with a total of over 12.2 million views. Why is Heisei a buzz now that we’re in the Reiwa era? The story behind the creation of this work is also being revealed by the collaborative project company studio15.
https://prcdn.freetls.fastly.net/release_image/1355/8405/1355-8405-325a697fbabdf3b201072207efcdec4a-1483×874.png studio15 Inc. has also released a story that delves into the background of the creation of “It Feels Like Heisei.” Click here to read the story behind the creation of “It Feels Like
Heisei” Comment from Director and Screenwriter Kubo of “It Feels Like Heisei”
https://prcdn.freetls.fastly.net/release_image/1355/8405/1355-8405-5088e42686fe14889de2134ba94c02b7-1519×2700.jpg Kubo Nobumatsu from Ikemen (Planned name change) “I’m so happy that so many people have already seen it! Every shoot is so much fun, and I’m so happy to be able to make a short drama with this cast! I’ll continue to work hard so that people in Japan, and indeed all over the world, can enjoy this Heisei x Short Drama!”
▼About studio15 Established in 2019, studio15 boasts 300 affiliated creators and approximately 140 million followers. It supports the TikTok promotions of over 300 companies, including beauty, cosmetics, fashion, and food, and its in-house short drama “It’s Like a Drama” has been viewed a total of 400 million times. With “BUMP,” its pay-per-view drama reached number one in the rankings. Studio15 is a production/agency specializing in content that resonates with Gen Z. We are also certified as part of three official TikTok Shop partner programs. (Company URL: https://studio15.co.jp/) WOWOW Company Profile Address: Akasaka Park Building 21F, 5-2-20 Akasaka, Minato-ku, Tokyo 107-6121 Company URL: https://corporate.wowow.co.jp/ Established: December 25, 1984 Representative: Hitoshi Yamamoto, Representative Director, President and Executive Officer WOWOW, Japan’s first private satellite broadcasting station, launched its pay-TV business on April 1, 1991. Currently, through its three channels, “WOWOW Prime,” “WOWOW Live,” and “WOWOW Cinema,” as well as its video streaming service, “WOWOW On Demand,” it offers entertainment such as domestic and international films, live music, foreign dramas, top international sports, stage shows, anime, and original dramas.