[Natasha Co., Ltd.] Mino Music Mino’s “3rd Musical Deepening Theory ~The Battle~” opens today. Win a music audition with a prize of 1 million yen! Natasha Co., Ltd. Press Release: September 4, 2025 Mino Music Mino’s “3rd Musical Expansion Theory ~The Battle~” is accepting applications starting today. Win the music audition with a prize of 1 million yen! The Musical Exploration Theory Project (KDDI Corporation, Natasha Inc., LuaaZ Inc., LivePocket Inc.) is pleased to announce that the YouTube program “The 3rd Musical Exploration Theory ~The Battle~” will begin today, September 4th.
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https://youtu.be/UzZ8f3XJtQI Click here for the application form
https://docs.google.com/forms/d/e/1FAIpQLScfUgzVA8AiSTGHlRLTUpiTDH-e_NreTO2ZWsX3nYDTZGZYVg/viewform?usp=dialog The application period begins today, September 4th, and ends on September 28th at 11:59 PM. Details of the judges other than Mino will be announced at a later date. ■Mino’s Comment This marks the third Musical Exploration Forum. Since its inception, under the theme of “Unearthing the Talent of Outstanding Indie Artists,” we have worked together with the judges, and the forum itself has gradually taken shape. In the second installment, a new star named Koyamanahana emerged. In an era where instant buzz is often valued, her music has quietly but surely spread, taking root in people’s hearts. The sight was truly striking, and it reminded us once again that essential power is still alive in the music scene of the Reiwa era. And now, the third event. By this point, the atmosphere has ripened, and I feel we’ve finally reached the stage where we can generate the next wave of excitement. Artists who take pride in their music and think, “It’s your turn,” please come to this venue and create the best music and new dramas. 【Program Information】 YouTube Channel “Music Deepening Theory” URL: https://www.youtube.com/@ongakushinka-ron What does music need…? “Technique? Theory? Trend?” – No, isn’t what’s needed “the power to move someone’s heart?” Indie artists express the music they believe in to the fullest. Professionals judge the performances from various perspectives in this “competitive tournament show.” Judges look at not only their performance, but also their outlook on music, life, character, performance, and more! The scoring criteria are “whether it touches the judges’ hearts.” Play the sound you believe in! A Documentary on the Birth of a New Star The “1st Musical Expansion Theory ~the battle~” hosted Mino, along with a distinguished panel of judges including Seiji Kameda, Marty Friedman, Yuyuta, and Seikou Ito. Eight unique artists performed to the fullest in front of the judges, garnering significant attention. An additional edition, the “2nd Musical Expansion Theory ~the battle~ Solo Singer Edition,” featured new faces on the judging panel: Bose, DJ KOO, and Yukipoyo. Solo singer Furuyama Nanohana’s performance video has been spreading mainly on social media, and has been viewed 500,000 times on YouTube in about a week, causing a huge response. ■Judge profile Mino (Founder) Video creator/music critic/musician/music producer. Born in Seattle, currently living in Tokyo. Mino’s YouTube channel, “Mino Music,” boasts a unique perspective and a deep knowledge of both Japanese and Western music. It has surpassed 500,000 subscribers. Mino’s style of unpacking often complex music criticism in simple terms and updating the way people enjoy music has earned him recognition. He has expanded his horizons to include television and radio appearances, magazine contributions, and music production. His third book, “Mino’s Music,” will be published in 2025. He is the music producer for the timeless music IP project “DATE WARS,” which has garnered widespread attention, including a launch event held at Animate Ikebukuro Main Store. Combining his visual expressiveness as a video creator with his analytical eye as a critic, he promotes music culture from multiple angles, both online and offline.
https://prcdn.freetls.fastly.net/release_image/71662/12/71662-12-fd46998bb87b51c23f734b6d0d4922e2-994×1006.png ■Music Curator Profile Music Oxygen. In September 2024, he opened a TikTok account and began working as a music curator. Using a photo-only style to introduce his songs, he gained over 100,000 followers within about seven months of launching the account, and has since grown to a current number of 112,000. To date, the posts have been viewed approximately 170 million times and have received over 6.3 million likes. To me, music is like oxygen, a source of energy that I constantly consume. I started my activities under the name “Music Oxygen” with the desire to spread that energy.
https://prcdn.freetls.fastly.net/release_image/71662/12/71662-12-4e12954660229277bde354dd898c1ce6-1200×1200.png A Perfect Day to Select Songs – Senkyokubiyori – With over 170,000 followers on TikTok and 150,000 on Instagram, he also operates multiple playlists with tens of thousands of followers on Spotify. Based on a variety of themes, such as scenes, moods, and similar melodies, the site offers listeners a wide range of musical
encounters, from classic J-pop and J-rock hits to hidden indie talents.
https://prcdn.freetls.fastly.net/release_image/71662/12/71662-12-d516bc0cf748170f43c256b8b1e7a011-1080×1080.png Pipi Music Run by a 22-year-old who loves live music venues. Introducing a wide range of artists, from indie bands to major artists, the site has over 100,000 followers. The site’s sponsored event, Pipi Festival, will be held on August 13th at Shibuya CLUB QUATTRO.
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