Launch of the Dogengers Fund, a new fund utilizing hero IP, rare even in Japan
M Market Agency, Inc. Press Release: September 8, 2025 “Dogengers Fund,” a new fund utilizing hero IP, rare even in Japan, has been launched. A new type of fund that aims to make sustainable social contributions, with over 80 supporting companies and a fan community. The Dogen Culture Executive Committee established the Dogengers Fund on September 6, 2025. As a unique fund structure in Japan that leverages the strengths of hero content to create a foundation for sustainable social contribution, the fund will continue to carry out support activities that bring smiles to children and communities.
https://prcdn.freetls.fastly.net/release_image/102210/51/102210-51-9dbcc1a4138236fbfe8a5fd2306b0243-3900×2563.jpg
https://prcdn.freetls.fastly.net/release_image/102210/51/102210-51-cb478851ca760e3efc2722a36e4f1ae1-3174×1321.jpg Background to the establishment of the fund The Dogengers have brought many smiles to their faces through hero shows and events. But on the other hand, there are children who cannot travel to these centers. For example, children who are hospitalized for a long time and find it difficult to go out. Children living in single-parent homes who feel lonely and anxious. Children who live on remote islands or in depopulated areas and have few opportunities to participate in events. There are places where our activities have not yet reached, even though they are in dire need of support right now. The Dogengers Fund was established to bring smiles to these children. Fund structure
https://prcdn.freetls.fastly.net/release_image/102210/51/102210-51-cd73a82819878f0e8738481646b100bc-1016×760.jpg The fund was founded by M Market Agency, Inc. (MMA), a member of the Dogen Culture Committee, and is managed by the Japan Future Creation Public Interest Capital Foundation (JAFPIC). Donations from companies and individuals who support Dogen Culture will be publicly solicited and disbursed as grants to NPOs and other organizations engaged in community contribution activities. MMA will expand participation through the power of “heroes” and their communication and execution capabilities. JAFPIC will provide an operational foundation that ensures transparency and fairness. Donations will support the field, and participation will circulate through the sharing of results. Features of the Dogengers Fund ◎A sustainable fund system nurtured by the entire community This system, which starts with a hero and involves the active participation of companies, local communities, fans, and individuals to nurture a fund throughout the community, is rare even in Japan, and is expected to be a new type of fund that will circulate widely. ◎Supported by over 80 companies Unlike traditional endowed funds, which are established by a single company, we aim to establish a cross-sectional, sustainable ecosystem for social contribution based on the support of over 80 companies that share our “DoGen culture.” ◎Heroes also accompany support on the ground Donations will be used to support local organizations such as NPOs, and a portion will also be used to dispatch heroes. Having heroes accompany supporters on the ground directly conveys their feelings, making it easier for them to feel truly involved. Future activities This fund will focus on “children and education” and “urban
development.” Specific examples of activities are envisioned below. • Food support for single-parent and low-income families Food
drives/food pantries, etc. • Visiting children who cannot meet their heroes Visiting pediatric wards, hero shows in remote islands and depopulated areas, etc. In addition, we will support projects that bring smiles to the community and children, such as support for disaster-stricken areas and urban development. The first public call for proposals is scheduled to begin in early September.
https://prcdn.freetls.fastly.net/release_image/102210/51/102210-51-7da352828d3f7e12eb12fd384813174f-1691×1268.jpg Photos of past food drives Going forward, through the activities of the Dogengers Foundation, “Anyone can become someone else’s hero.” And, “Everyone is already someone else’s hero.” We hope to spread this kind of warm feeling throughout this city. Dogengers Fund HP https://jafpic.com/2025/09/06/dogengers_fund/
About M Market Agency, Inc. We are engaged in corporate marketing and production projects utilizing character entertainment, including “Dogengers.” We work hand in hand with government agencies,
businesses, and citizens to contribute to the local community and create culture, and we operate our business primarily in Kyushu and Fukuoka. HP: https://mmarketagency.jp/ Dogengers HP:
https://dogengers.com/
https://prcdn.freetls.fastly.net/release_image/102210/51/102210-51-9121b84127a61732ddd68870da31d64a-804×576.png About the Japan Future Creation Public Interest Capital Foundation We are a public interest organization that works with companies, government agencies, NPOs, and citizens to address social issues within a framework that emphasizes transparency and fairness. Our core function is fund allocation, which involves the design, review, and accounting governance of donations and grants. We support public interest projects across the country and work to create lasting impact. HP: https://jafpic.com/
https://prcdn.freetls.fastly.net/release_image/102210/51/102210-51-9bed1857a04d6a67b0fe6a6505ea0a9b-300×60.png Contact for this matter Dogen Culture Executive Committee, Public Relations Department, Contact: Sato TEL: 092-402-0867 MAIL:
satou@mmarketagency.com For more information about this release Press release attachments