Island Japan Co., Ltd. Launch of “IROHA ART & LIFE,” a savings-based art subscription service

[Island Japan Co., Ltd.] Launches “IROHA ART & LIFE,” a
savings-based art subscription service ​
Island Japan Co., Ltd. Press Release: September 8, 2025 “IROHA ART & LIFE” savings-based art subscription service launched Small ripples of art spread throughout your life and your heart. A new form of art that you can display, nurture, and live with.
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(C)️IROHA ART & LIFE, LOGO design by Yuta Nakajima In October 2025, Island Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / Representative: Yu Ito), a company that has been bridging the gap between art and society, will mark its 15th anniversary by launching a new service called “IROHA ART & LIFE” that connects art and daily life. IROHA is a “savings-based art subscription” service that allows you to enjoy artworks for a monthly flat rate, accumulate funds, and eventually own them. Based on the concept of “Small ripples of art spread throughout your life and your heart,” we propose a daily life that is filled with art. While there is a growing demand to enjoy high-quality artworks at home, many people are hesitant to take the first step to encounter artworks due to concerns about the high purchase cost and specialized knowledge required. IROHA was created as a system to build a more free and sustainable relationship with art. [Service Features] – Rent artworks for a fixed monthly fee (artworks can be exchanged periodically) – Own an artwork once the payment amount for the artwork reaches its price (savings system) –
Considering a feature that allows buyers and providers to communicate via messaging – Provide opportunities for artists and users to interact through regular salon events – Create opportunities for artists to continuously exhibit their work and earn revenue [Future Developments] We plan to conduct a trial offering to select customers in the fall of 2025, with full-scale rollout planned for spring 2026. In the first year, we will focus on the Tokyo metropolitan area, and will expand to regional cities and corporate use in the future.
https://prcdn.freetls.fastly.net/release_image/57302/30/57302-30-43db05dfb070fd28ae8a2f4b92b27c43-1206×1183.jpg (C)️IROHA ART & LIFE 【Comment from the Director】 For the past 15 years or so, I’ve been holding exhibitions at my gallery and speaking directly with customers. I’ve felt that while the artworks are wonderful, the price tag of several hundred thousand yen is a barrier to purchasing. I’ve also been thinking that there may be a demographic that is more open to art. We’ve also heard from businesses that “renting is a waste because it’s a one-time payment.” For artists, it’s a great joy to have as many people as possible display their work and purchase it. We want to broaden these options and increase opportunities for people to encounter art—that desire is what led to IROHA. Hotel and hospital managers, artists, and those who own artwork and would like to loan or sell it are also welcome to contact us. (Yu Ito) 【Company Profile】 Company Name: Island Japan Co., Ltd. Address: BLOCK HOUSE 2F, 6-12-9 Jingumae, Shibuya-ku, Tokyo Representative: Yu Ito Established: 2010 Business Activities: Gallery Management (HARUKAITO by island), Art Project Planning, Artist Support Contact: mail@islandjapan.com [Representative Profile] Representative Director, Island Japan Co., Ltd. Born in Shiga Prefecture in 1979. Graduated from the Faculty of Law, Kyoto University. Completed a Master’s degree in Coexistence Human Studies at the Graduate School of Human and Environmental Studies. After working at the Kyoto University of Arts Art Editing Research Center and as director of magical and ARTROOM, he launched island in 2010. He bridges the gap between art and society through gallery management, artist management, and coordination and planning of external projects such as Roppongi Art Night, Warehouse Terrada, ACAO SPA & Resort, and the 108 Art Project. He also teaches art communication at Waseda University’s School of Culture, Media and Society.