W TOKYO Co., Ltd. TGC’s new beauty business, “Esprit Beauty by TGC,” has launched. A flagship store will open in Minami-Aoyama in the fall of 2025!

【W TOKYO Co., Ltd.】 TGC’s new beauty business, “Esprit Beauty by TGC,” has launched. A flagship store will open in Minami-Aoyama in the fall of 2025! ​
W TOKYO Co., Ltd. Press release: September 8, 2025 To Members of the Press TGC’s new beauty business, “Esprit Beauty by TGC,” has launched. A flagship store will open in Minami-Aoyama in the fall of 2025! Mie Nishioka, a charismatic therapist at Esprit Beauty who has many popular celebrities and models as clients and supervises the beauty pages of magazines, has been appointed as the official beauty advisor for TGC. W TOKYO Co., Ltd. (Head Office: Shibuya-ku, Tokyo;
Representative Director: Noriyoshi Murakami; Stock Code: 9159; TSE Growth; hereinafter, “the Company”), which plans and produces Tokyo Girls Collection (hereinafter, “TGC”), has launched a new beauty business, “Esprit Beauty by We are launching the “Esprit Beauty by TGC” brand. As the first step, we will open our flagship store, “Esprit Beauty by TGC Minami-Aoyama Store,” in the fall of 2025. This business aims to deliver the true essence of effective beauty to young people, primarily those in their teens and twenties, and is made possible through collaboration with “Esprit Beauty,” which is highly trusted by celebrities and beauty industry experts. In addition, Mie Nishioka, a charismatic therapist at Esprit Beauty, known as a “salon that’s hard to get an appointment at” and with many popular
celebrities and models as clients, has been appointed as the official TGC beauty advisor. The announcement was made at the 41st Mynavi Tokyo Girls Collection 2025 AUTUMN/WINTER, held on Saturday, September 6th.
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■About Esprit Beauty by TGC This luxurious total beauty salon offers the same menu as Esprit Beauty, which has many popular celebrities and models as clients, and is frequented by media figures and beauty authorities. It is a salon that brings out both external beauty and inner radiance. We offer facial and body care, including microcurrent treatments supervised by experts well-versed in traditional Chinese medicine, as well as “polka dot lifting” using the German-made “LDM(R)-MED” high-intensity ultrasound device. Using world-class hand techniques and cutting-edge beauty serums from select brands, we create new value that not only enhances external beauty, but also brings out physical and mental health and inner radiance. We offer a new beauty method called “Esprit Derma,” which is neither a typical beauty salon nor a cosmetic medical treatment, and we aim to raise the bar as the go-to salon for beauty-conscious women. ■ Business Strategy and Future Developments The domestic beauty market is expected to continue to grow, and in addition to operating brick-and-mortar stores, we are looking at multiple revenue opportunities, including the development of cosmetics and beauty products and the distribution of digital content. Starting with the opening of our flagship store, we aim to expand to major cities across the country in the medium to long term, build a sustainable revenue base, and increase our corporate value. ■Mie Nishioka
https://prcdn.freetls.fastly.net/release_image/7466/876/7466-876-da3e8b98cf364ad3cbbb247ed2277923-1800×2700.jpg ＜Message＞ At Esprit Beauty, we are not just a cosmetics brand or an extension of aesthetics. We are creating a new culture called Esprit Derma, which “nurtures” and “manages” skin. The reason we’re teaming up with Tokyo Girls Collection (TGC) is clear. ・ TGC is a hub for Japanese youth culture, fashion, and beauty. ・ The true form of beauty lies in the models and audience who shine there, shining with “beautiful skin.” ・ That’s why, by teaming up with TGC, Esprit Beauty, which boasts “Japan’s best skin-beautifying know-how,” will go beyond fashion and beauty and realize the co-creation of a culture that “beautifies Japan.” For us, TGC is not just an event venue; it’s a stage for spreading the value of “beautiful skin” throughout Japan and the world. Has 26 years of experience as a therapist. She has provided skin and body care to many models and entertainers, boasting a popular waiting list of two months for appointments. She has also overseen the beauty pages of many fashion and beauty magazines, earning her a high level of trust in the beauty industry. After obtaining her
international license, she gained extensive experience at major beauty salons, major cosmetic surgery clinics, and dermatology clinics, and established her own unique method, “Esprit Derma,” which approaches both beauty and health. Her main qualifications include an
international license, hand therapy, ENVIRON certification, certified fasting counselor, intestinal therapy qualification, and Japanese intestinal therapist certification. 【Store Overview】 Store Name: Esprit Beauty by TGC Minami Aoyama Store Address: Room 103, 5-4-44 Minami-Aoyama, Minato-ku, Tokyo ※ 3-minute walk from Omotesando Station on the Tokyo Metro Chiyoda Line URL: https://eb-tgc.com/ *Details will be announced on the official website as soon as they are decided. ＜W TOKYO Co., Ltd. Company Profile＞ Company Name: W TOKYO Co., Ltd. (Code Number: 9159, Tokyo Stock Exchange Growth) Address: 5-28-5 W Building, Jingumae, Shibuya-ku, Tokyo Capital: 246 million yen (as of the end of June 2025) Representative Director: Noriyoshi Murakami Business Description: Branding and content production utilizing the TOKYO GIRLS COLLECTION brand Official Website: https://www.w-tokyo.co.jp/ This is the planning and production company for Tokyo Girls Collection, which has been held twice a year since August 2005. In 2015, they partnered with Friends of the United Nations Asia-Pacific to hold a fashion show themed on the SDGs at the United Nations Headquarters in New York in May 2018. In Japan, they launched the “TGC Regional Revitalization Project” in 2015, hosting TGC events in regional cities such as Kitakyushu, Shizuoka, and Wakayama, contributing to regional revitalization and actively promoting the SDGs.