Commune’s first book, “Community Management Textbook,” is now available for pre-order on Amazon. Available in bookstores nationwide from October 20, 2025.
Commune Co., Ltd. Press release: September 9, 2025 To Members of the Press Commune’s first book, “Community Management Textbook,” is now available for pre-order on Amazon. Available at bookstores nationwide from October 20, 2025. A new era of business strategy where
connections with customers and employees are a competitive advantage Commune Inc., the provider of “Commune,” is pleased to announce that pre-orders for “Community Management Textbook: A New Era of Business Strategy in which Connecting with Customers and Employees is a Competitive Advantage” (authors: Yuya Takada and Yusuke Kuroda), a comprehensive guide from community launch to business contribution, are now available on Amazon. This marks Commune’s first book publication. Sales are scheduled to begin in bookstores nationwide on Monday, October 20, 2025. Amazon URL: https://amzn.asia/d/hOjNWLl
https://prcdn.freetls.fastly.net/release_image/36356/347/36356-347-560d1697c7c15010d641226313f959a0-2500×1333.jpg View details This book explains from the
perspective of business leaders why communities can be a valuable asset for businesses and provides detailed know-how on everything from how to formulate strategies to how to create and nurture communities. Communities are a universal management technique that can be used regardless of industry or company size, and can help companies solve challenges they face, such as communicating their vision, creating new businesses, and increasing loyalty. Based on the know-how gained from supporting community management and gathering feedback from over 5 million people, this book provides specific explanations of customer communities, internal communities, and partner communities. It also includes interview columns with companies that actually utilize communities in their management. The book is useful for everyone, from management considering new-age business and management strategies to those actually involved in community management. Answering the Question “Is a Community Really Helpful to My Company?” The business environment surrounding companies today is at an unprecedented turning point. Markets are maturing, making it difficult to differentiate products and services. As the population decline accelerates and the media power of individuals grows, it’s essential for corporate growth to go beyond traditional one-way marketing and engage sincerely with customers and employees, help them feel a sense of connection, and utilize their strengths. In these times, the common challenge for business leaders is how to build deeper connections with customers and employees. How can they translate that connection into sustainable organizational growth and the realization of their vision? Communities have the power to instill strategy in the workplace and foster corporate culture. However, many people still wonder, “Are communities really useful for my company?” In this book, Takada, who has supported numerous communities in the six years since Commune was founded, and Kuroda, a leading expert in community research and practice in Japan, dispel the misconception that community management is personal and unreproducible, and explain the value that communities bring to management based on data and experience. A complete guide from starting a community to contributing to your business The significance of this book lies in the fact that it clearly explains, from the perspective of a business leader, why companies should create communities and is packed with know-how for putting them into practice. Communities are not a special initiative of a few companies; they are a universal management method that can be used regardless of industry or company size. This book will be a great guide for managers and business leaders who are struggling with how to consider and launch a community, and how to connect it to corporate growth and the realization of their vision.
https://prcdn.freetls.fastly.net/release_image/36356/347/36356-347-2f371e0d489f01d5997d1bde7f0331bb-2500×1333.jpg View details Columns introduce specific examples from community-run organizations and companies A director of the Community Marketing Promotion Association spoke about the recent rise in attention to “community marketing” and changes in awareness. We also interviewed people in charge of community management at companies that have been involved in it for many years. The interviews are packed with specific know-how, including the positioning and purpose of communities, their actual operational structure, and the activities they carry out. [Interview Column Contributing Organizations and Companies] *Titles omitted Community Marketing Promotion Association (General Incorporated Association) SHE Co., Ltd. Adobe Inc. Toridoll Holdings Co., Ltd. YO-HO Brewing Co., Ltd. Reader benefits As a reader benefit, you can download the “Community Canvas” introduced in the book (a useful tool for organizing the elements of a community strategy and sharing them with your team). *To download the member benefit data, you must register for SHOEISHA iD (a free membership program operated by Shoeisha). For more information, please visit our website. *All rights to the member benefit data are owned by the author and Shoeisha Co., Ltd. Distribution or reprinting on a website without permission is prohibited. *Provision of member benefit data may end without notice. Thank you for your understanding. Book summary Title: Community Management Textbook – A New Era of Business Strategy Where Connecting with Customers and Employees is a Competitive Advantage Authors: Yuya Takada, Yusuke Kuroda Release Date: October 20, 2025 Price: ¥2,200 (tax included) Publisher: Shoeisha Co., Ltd. Amazon URL: https://amzn.asia/d/hOjNWLl *Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates. Author profile Yuya Takada Representative Director and CEO of Commune, Inc. After graduating from the University of Tokyo, he joined the Boston Consulting Group in 2014 and worked on projects in Shanghai, Los Angeles, Singapore, and elsewhere. He left the company in 2018 and co-founded Commune, Inc. Before launching his current business, he worked in the D2C supplement sales business, but as a business owner, he keenly felt the distance between him and his users. Since then, he has run “Commune,” a platform that fosters trust through mutual interaction, with the aim of realizing his vision of “creating a future where all organizations and people are integrated.” Image
URL: https://prcdn.freetls.fastly.net/release_image/36356/347/36356-347-5baf4e636af48df02d2248aa66b467e7-600×600.png Yusuke Kuroda Director of Commune Community Lab, a research institute of Commune Inc. After graduating from the University of Tokyo, he worked for two marketing companies and started his own business before joining Slogan Inc. in 2013. In 2015, he went freelance and launched “FreelanceNow,” one of Japan’s largest freelance communities, and “Gisan Meshi,” a community for connecting through questions, in 2017. His books include “Community Shift,” a self-published book on community theory, and “Life Pivot,” a career theory book published by Impress.
https://prcdn.freetls.fastly.net/release_image/36356/347/36356-347-28214e839bc94d101e6c7316f3eeb138-508×508.jpg About Commune With the vision of “creating a future where all organizations and people work together in harmony,” we are developing the Commune business, which supports “trust-driven management” that places trust at its core and utilizes the power of customers and employees in all corporate actions. Service site:
https://commune.co.jp/ Company Profile Company Name: Commune Co., Ltd. Representative: Yuya Takada (CEO) Established: May 2018 Business: Developing businesses that implement “trust-driven management” in society Address: Meguro Techno Building 2F, 4-31-18 Nishigotanda, Shinagawa-ku, Tokyo 141-0031 Company website:
https://communeinc.com/ja Copyright ©
Corporation All Rights Reserved.