【Magazine House Co., Ltd.】Learn from real challenges facing rural areas! “Korokal Academy Vol.6” will be held
Magazine House, Inc. Press release: September 9, 2025 To Members of the Press Learn from real challenges facing rural areas! “ColoCal Academy Vol. 6” to be held ~ Learning the reality of sports business and fan development from the Pacific League’s challenge to succeed through a “change in thinking” ~ The webinar series “ColoCal Academy,” hosted by the online magazine “ColoCal,” operated by Magazine House Co., Ltd. (headquarters: Chuo-ku, Tokyo; President and CEO: Shuichi Tetsuo), will be held on Friday, October 3, 2025. This time, the theme will be the Pacific League’s success through a “change in thinking” and the reality of sports business and fan development, learned from their challenge. Kenji Sonobe, executive officer at Pacific League Marketing (PLM), a joint venture between the six Pacific League teams, will be speaking. He is central to the strategy of communicating the appeal of each team.
https://prcdn.freetls.fastly.net/release_image/30125/546/30125-546-15509a94a3121dffaf6feac3862a7029-1280×900.jpg
organizations and industries. We look forward to your participation. 【Summary】 ColoCal Academy Vol.6 “The reality of sports business and fan development: learning from the Pacific League’s challenge to succeed through a ‘change in thinking'” Date and Time: Friday, October 3, 2025, 3:00 PM – 4:00 PM (Doors open at 2:50 PM) *Catch-up streaming available Format: Zoom webinar Cost: Free (advance registration required) Application period: Until 11:59 AM on Monday, September 29th Apply *Those who attended this webinar or pre-registered will receive information about the missed broadcast at a later date. Even if you cannot attend on the day, please feel free to register. 【What is ColoCal Academy?】 This webinar series redefines the appeal of Japan through real information from people active in the local area. This book offers new insights for those who want to work to revitalize their local communities, those who want to start a local business, and those involved in regional revitalization at local governments and companies. Click here for previous ColoCal Academy events Speakers will be new leaders who are unearthing local cultural assets and resources and communicating their value to the world. We will also discuss with listeners the strengths and challenges of local businesses, the problem-solving process, and the next steps to change the future. 【What you will learn in this webinar】 • History of Japanese professional baseball • Marketing Case Studies of Pacific League Baseball Teams • PLM marketing example • Planning Fan Acquisition Strategies [Recommended for these people] • Those interested in sports business or promoting local sports • Local government and DMO officials, public relations and marketing personnel • Those involved in regional collaboration and tourism promotion • Those who want to build a fan base and engage in co-creation projects [Speaker profile]
https://prcdn.freetls.fastly.net/release_image/30125/546/30125-546-c42f583702753253a36eab3f230ceb2d-1000×1160.png Kenji Sonobe Executive Officer / General Manager of Corporate Business Division and Head of New Business Development Office (Pacific League Marketing, Inc.) He was a baseball player, but retired in junior high school. After that, he worked in the music and game industries (SEGA) before joining PLM. He redefined his life by “turning his passion into a job,” and is currently involved in a variety of initiatives that connect stadiums with fans, and communities with baseball teams. We continue to challenge ourselves to “connect people and the community” through sports.
https://prcdn.freetls.fastly.net/release_image/30125/546/30125-546-88d523455313b0cd49f8ee3776359506-1000×1499.jpg Nobuhiro Sugie Editor-in-Chief of ColoCal / Branding Producer, MAGAZINEHOUSE CREATIVE STUDIO Joined Magazine House in 1997. After working in the editorial department of “anan,” he was assigned to “BRUTUS” in 2008 and became the magazine’s deputy editor-in-chief in 2010. At “BRUTUS,” he has a track record of developing hit projects such as “Living Space Studies” (interior feature) and the “Music and Alcohol” series. He has also been in charge of features on Keisuke Kuwata, Tatsuro Yamashita, Takashi Matsumoto, and Studio Ghibli. He was appointed editor-in-chief of Hanako in 2022. He will assume his current position in 2025. [Notes] • This event will be held online. • Audio and video may be disrupted. We apologize for any inconvenience. • Please refrain from recording, recording, or rebroadcasting the content of the broadcast. • We do not provide support for connecting to online streaming services. Application Deadline: Monday, September 29th, 11:59 AM ▶︎Apply here *Those who attended this webinar or pre-registered will receive a notification about the missed broadcast at a later date. Even if you cannot attend on the day, please feel free to register. Apply For more information about this release
