【BARNUM Co., Ltd.】 Last time, they sold out while the show was on TV. The popular graphene beauty serum will return to the Shopping Channel on September 12, 2025.
BARNUM Co., Ltd. Press release: September 10, 2025 To Members of the Press Last time, they sold out while the show was on TV. The much-talked-about graphene beauty serum will return to the Shop Channel on September 12, 2025.
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honeycomb-like structure of carbon atoms arranged in a single layer. Its exceptional electrical and thermal conductivity has led to it being called a “dream new material,” and scientists and companies around the world are conducting research into it. This unique material has been specially processed and nano-sized. By applying it to the beauty industry, BARNUM’s graphene serum delivers an unprecedented experience and feel. Graphene’s rarity and potential are attracting significant attention in the beauty industry worldwide. Pioneer of graphene cosmetics in Japan Yoshinori Nishio, CEO of BARNUM Co., Ltd., has worked for a medical device manufacturer for many years and has experience in wellness and preventive medicine. He was one of the first to learn of graphene raw materials overseas. Fascinated by its potential, he was the first to begin developing and manufacturing its use in cosmetics in Japan. Currently, while various companies both in Japan and overseas are announcing graphene-infused products, BARNUM has established itself as the pioneer of graphene cosmetics in Japan. In this episode, Nishio himself will appear on the show and
passionately discuss the appeal and potential of graphene. His passion and pioneering perspective will further enhance the story behind the product. Popularity and Achievements on Broadcast The graphene-infused beauty serum developed by BARNUM Co., Ltd. has been gaining attention with each broadcast on the Shopping Channel. It sold out during both of the most recent two broadcasts. High customer support and repeat purchases have established a track record on the Shopping Channel. Former Takarazuka Revue Flower Troupe member Sho Wakui made a guest appearance on the previous broadcast. Graphene cosmetics are also popular among many beauty-conscious celebrities, and the latest broadcast is likely to garner even more attention and anticipation. Broadcast overview • Broadcast date: Friday, September 12, 2025 4:00-5:00am • Broadcast channel: Shopping Channel (CS, BS, Internet streaming) • Product name: Graphene-containing beauty serum • Contents: Product details, development background, and the potential of graphene will be introduced. About BARNUM Co., Ltd. BARNUM Co., Ltd., with its corporate philosophy of “being kind to the earth and the body,” distributes a wide range of Made-in-Japan Beauty & Wellness products both domestically and internationally. We were one of the first in Japan to focus on graphene, and we develop, manufacture, and sell cosmetics and body care products that incorporate our proprietary graphene ingredients. Our products are available in a variety of markets, including airport stores, TV shows on the Shopping Channel, department stores, sports clubs, and golf courses. Our
graphene-infused body gels and graphene cosmetics in particular are attracting attention as new brands. Contact information BARNUM Co., Ltd. Public Relations Officer: Gohara Address: 34F Atago Green Hills Mori Tower, 2-5-1 Atago, Minato-ku, Tokyo TEL: 03-6773-7499
MAIL：info@barnum.co.jp Official website: https://barnum.jp