“Bouncing ideas off each other” in business situations is actually a thought-organizing technique that anyone can practice! A reprint has been decided due to overwhelming feedback!
Asuka Shinsha Co., Ltd. Press release: September 10, 2025 To Members of the Press “Bouncing ideas off each other” in business situations is actually a thought-organizing technique that anyone can put into practice! A reprint has been decided due to overwhelming response! What exactly is happening during the “bounce-off” sessions that take place between consultants and creators? While it may seem like they’re just talking about ideas as they come to them, in reality, they’re actually organizing their thoughts in a profound way. Asuka Shinsha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Naohisa Doi) has decided to reprint “Bouncing Thoughts Against a Wall is the Most Powerful Thinking Technique” (by Yoichi Ito), which was released on July 15th. This book is packed with the thinking techniques used by Yoichi Ito, author of the best-selling book “Talk in 1 Minute,” which has sold over 670,000 copies, while also “talking.” It has been featured on radio and is a hot topic!
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https://prcdn.freetls.fastly.net/release_image/52297/371/52297-371-cf68bf490e6ebcc95b442912d43cab3f-970×600.png There are three times when you should practice hitting your ball against a wall. 1. When a project is just getting started = Practice hitting the wall at point zero 2. When you hit a snag in the middle of a project = Practice hitting the wall at the landing 3. When a project is completed = Reflective practice We’ll explain these “three types of bounces” with plenty of examples. In addition, we’ll teach you how to choose the right situation and partner to improve the quality of your bounces, as well as the ever-popular topic of bouncing ideas off of AI! Recommended by Madoka Sawa, author of “Meta Thinking”! “If you want to be a good worker, the skill of bouncing ideas off your boss is an absolute must! Whether you’re the one who bouncing ideas off your boss or the one who’s being bouncy ideas off your boss, this one book is all you need! Read it and put it into practice!” Recommended by Nobutaka Tsubota, creator of “Furigyaru”!! “Simply put your feelings into words and your life will move forward.” I have been saved countless times by “bouncing ideas off the wall.” This book is carefully, passionately, and tenderly filled with the magic of that “moment of becoming words.” For all those who want to move forward despite their doubts. Here is the ultimate companion book.” Image
URL: https://prcdn.freetls.fastly.net/release_image/52297/371/52297-371-f869ea950123129b5f93688816895530-970×600.png By the time you’ve finished reading this, you’ll be dying to bounce ideas off the wall! Now, let’s bounce ideas off the wall! 【Table of Contents】 Chapter 0: People Who Are Good at Their Jobs “Think” People with disorganized thoughts will never get moving Voicing out the confusion inside you can create value By bouncing ideas off oneself, all your vague thoughts will be “structured.” Bootting ideas off oneself is a form of “thinking training” that anyone can do. Chapter 1: Seven Reasons Everyone Should Bounce Ideas Across the Wall A Communication Technique that Combines Meetings, Casual Conversations, and One-on-Ones Bounce Ideas Across the Wall: The Most Effective Way to Expand Your Thinking The keywords are “concrete” and “abstract.” Bouncing ideas off someone creates logic. Bouncing ideas off someone is also a valuable form of communication for the person being broached with. Bouncing ideas off someone can help relieve work fatigue! Sales, career counseling, general affairs…Bounce-offs should be done by people other than creators! People who master the ability to bounce ideas off others will grow dramatically. Chapter 2: Practical Bounce-Off Part 1: Bounce ideas off others at the beginning of a project Time to bounce ideas off the wall #1: When the project gets moving “Let’s bounce ideas off the wall” is the hook to get things moving The basic principle of bouncing ideas off the wall is to decide on the issue at least Ask someone who’s a good listener to bounce ideas off of when you’re starting from scratch. “No ideas here” is OK. Leaving space behind will come in handy later. Chapter 3: Practice of Discussing with Others, Part 2: Discussing with Others in the Middle of a Process Beep-with-others #2: When you hit a wall in the middle of a task When you start to lose your way, use the keyword “to begin with” The best person to bounce ideas off of is an expert who will share your goals. The number of times you bounce ideas off of someone is proportional to your results. Bounce ideas off of someone to prevent self-centered recklessness. Chapter 4: Practice of Discussing Your Ideas Part 3: Discussing Your Ideas While Reflecting Time to Discuss Your Ideas #3: When the Project is Finished “So, what was that all about?” “Reviewing your mistakes while hitting the ball against the wall” leads to the next action Don’t miss that
“Whoaaaaaaaaaaaaaaaaaaaa” that comes when you’re hitting the ball against the wall Grow into someone who is not afraid to take on big projects. Chapter 5: 10 Techniques to Upgrade Your Practice The absolute requirement for a bouncer is “psychological safety.” Why “chill time” is the best If you choose someone who’s open-minded, the words will come out more easily. Wander around the office with a coffee in hand Bounce off ideas with experts and let them hear your hypotheses Good ideas always come at the airport Once you become an expert, you can even “bouncing balls against the wall” yourself. Beware of common traps you can fall into with “AI bouncing balls against the wall.” The magic words for bouncing balls against someone who doesn’t know how to do it. When you absolutely can’t meet face-to-face, what do you talk about via email or chat? Chapter 6: Someone Will Someday Appear to Want to Bounce Your Mind First, Be an “Open-Minded Person” Yourself “Amazing” and “Agreement” are what draw out the other person’s words. Why “I don’t know” is the best answer when someone bounces ideas off you. Why “echoing” is so great. Challenging subordinates who aren’t moving forward Signaling to end the chat Chapter 7: My life became richer through both my practice and my practice. Practicing practice is a live experience where you go back and forth between “yourself” and “the other person.”
“Structuring” is, in essence, “making it your own.” Seven treasures you’ll gain by hitting the wall Blowing away the cancer of “hierarchy” in Japanese society Final Chapter: We Live Our Lives Hitting Walls [Author Profile] Yoichi Ito A master of bouncing ideas off the wall. Dean of Musashino University’s School of Entrepreneurship.
Representative of Musashino Valley and Voicy personality. A specialist in nurturing next-generation leaders who embrace entrepreneurship and work to make the world a better place. In 2021, he opened the Musashino University School of Entrepreneurship (Musashino EMC) and became its dean. In June 2023, he opened the startup studio “Musashino Valley.” He supports everyone looking to take the “next step.” He also develops next-generation leaders as representative of Weiwei. His representative work, “Speak in One Minute,” is a best-seller with 670,000 copies sold. [Bibliographic Information] “Bouncing ideas off a wall is the most powerful way to think.” Yoichi Ito/author List price 1545 yen (1700 yen tax) Publication date July 15, 2025 [Publisher information] Asuka Shinsha Co., Ltd. Location: 2-4-3 Hitotsubashi, Chiyoda-ku, Tokyo Kobun Kosan Building 2F ■Asuka Shinsha Homepage https://asukashinsha.co.jp ■Asuka Shinsha Official X (Twitter) https://twitter.com/ASUKA_SHINSHA ■Asukashinsha official Instagram https://www.instagram.com/asukashinsha/