Announcement of MUSIC CIRCUS Inc. joining the SBI Group ~ Aiming to create new value for regional revitalization, leveraging the excitement of real-life events ~

Announcement regarding MUSIC CIRCUS Inc. joining the SBI Group ~Leveraging the excitement of real-life events to create new value for regional revitalization~ ​ Image
URL: MUSIC CIRCUS Inc. Press Release: September 10, 2025 Announcement regarding MUSIC CIRCUS Inc. joining the SBI Group ~ Aiming to create new value for “regional revitalization” by building on the excitement of real-life events ~ MUSIC CIRCUS Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Rakuyo Otsuki; hereinafter “the Company”) hereby announces that a share transfer agreement has been concluded between the Company’s
shareholders and SBI Holdings, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, Chairman and President: Yoshitaka Kitao; hereinafter “SBI Holdings”) for the majority of the Company’s issued shares. Details are as follows: Under this agreement, the Company will become a consolidated subsidiary of SBI Holdings (hereinafter, the Company and its group companies are collectively referred to as the “SBI Group”). The Company welcomes this agreement and will work with the SBI Group to promote initiatives aimed at new growth. Image
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1. Background and Objectives In Japan, population decline and urban concentration have become social issues, making revitalizing regional economies an urgent task. As a solution to this problem, “experiential tourism (experience consumption)” is becoming increasingly important. It combines the appeal of a particular region with large-scale events, expanding the number of visitors and creating new economic cycles in the region. Our company is involved in Japan’s largest music festivals, held annually in Osaka and Fukuoka and throughout Japan, attracting tens of thousands of people and enthusiastic support, especially from young people, as well as the Senshu Dream Fireworks, one of the Kansai region’s largest fireworks displays synchronized with music. More than just an event management company, we handle everything from planning to production and operation, creating one-of-a-kind experiences. The “MUSIC CIRCUS” brand has a powerful reach to young people and the ability to attract customers, which has a major economic ripple effect on the host region, making “MUSIC CIRCUS” an extremely effective “success model” for realizing regional revitalization. Meanwhile, the SBI Group, with SBI Neomedia Holdings, Inc., which oversees the Group’s media and marketing businesses, is promoting the creation of a neomedia ecosystem that links discovery, dissemination, and investment by combining “platforms, IP, talent, cutting-edge technology, and production capabilities.” Furthermore, the SBI Group views “regional revitalization,” a national goal, as one of the most urgent issues for Japan’s future, and believes that without regional revitalization, it will be impossible to achieve economic growth in regional economies, and ultimately in Japan as a whole. Based on this belief, as part of our Group-wide regional revitalization strategy, we are promoting the “Fourth Megabank Concept,” which aims to revitalize local economies through
collaboration with regional financial institutions nationwide, with SBI Shinsei Bank, Ltd. at its core. This acquisition of Shinsei Bank as a consolidated subsidiary combines our company’s ability to build enthusiastic communities based on real-life events with the SBI Group’s ability to create value through Web3 and financial services. By collaborating with regional financial institutions across the country that are partners in the “Fourth Megabank Initiative” being promoted by the SBI Group, we will expand the successful model of “MUSIC CIRCUS” to all parts of Japan, and build a new model for sustainable regional revitalization centered on entertainment. 2. Future developments By changing our trade name to SBI MUSIC CIRCUS Inc., we aim to foster a sense of unity between MUSIC CIRCUS and the SBI Group, and to create early synergies by leveraging the SBI brand’s progressive image and high market recognition in MUSIC CIRCUS’s business.
https://prcdn.freetls.fastly.net/release_image/147733/53/147733-53-7e33e4940a4d02bf9217f861c7b93477-1440×810.jpg In addition, through this acquisition as a consolidated subsidiary, we aim to leverage the strengths of both companies and create the following synergies. 1. Nationwide expansion of entertainment-led regional revitalization projects in line with the SBI Group’s regional revitalization strategy Together with regional financial institutions nationwide affiliated with the SBI Group, we will plan and hold large-scale events utilizing the “MUSIC CIRCUS” brand in various locations. By combining the local business networks and customer bases of regional financial institutions with our event production capabilities, we will create a new festival that contributes to the local economy. We will also rebrand “Senshu Yume Hanabi” as “SBI Mai Hanabi” and aim to expand it throughout Japan and globally. Image
URL: https://prcdn.freetls.fastly.net/release_image/147733/53/147733-53-5c9c916e4e84aaa15a9e89e0785e4bfc-1440×810.jpg 2. Approaching young customers and linking them with financial services For young people, the core customers of “MUSIC CIRCUS,” we will provide financial services that lead to opening accounts with SBI Shinsei Bank or SBI Securities and future asset formation in a natural way through entertainment content, thereby strengthening our integration into the SBI economic sphere. 3. Implementing a “Neomedia Ecosystem” Using Web3 Technology in Real Events Preventing resale and providing new added value by converting event tickets into NFTs, cashless payment within the venue using digital currency and NFTs, and providing POAP (Proof of Attendance) as proof of attendance or digital goods. We will create next-generation event experiences that combine the real and digital worlds, such as issuing the SBI Financial Services Protocol. 4. Hosting a variety of real-world events in collaboration with SBI Group companies The SBI Group actively hosts real-world events in a variety of genres, going beyond the boundaries of finance. We aim to achieve even greater results by making the most of our event planning, production, and management capabilities for these events. 3. Overview of both companies [Company Overview] Name: MUSIC CIRCUS Inc. Location: 20-4 Sakuragaoka-cho, Shibuya-ku, Tokyo Representative’s Title and Name: President and CEO, Otsuke Rakuyo Business: Organizing the music festival “MUSIC CIRCUS” Planning and management contact point for various events Date of establishment: August 8, 2022 HP: https://www.music-circus.co.jp/ [Overview of SBI Holdings] Name: SBI Holdings Co., Ltd. Address: 1-6-1 Roppongi, Minato-ku, Tokyo Representative’s Title and Name: Yoshitaka Kitao, Chairman and CEO Business Description: Management and operation of corporate groups through shareholdings, etc. Date of Establishment: July 8, 1999 4. Schedule Date of conclusion of stock transfer agreement September 10, 2025 Stock transfer completion date September 30, 2025 (planned) 5. Overview of the Company after Becoming a Consolidated Subsidiary Trade name SBI MUSIC CIRCUS Co., Ltd. Location Tokyo Head Office: 1-6-1 Roppongi, Minato-ku, Tokyo Osaka Branch: 2-5-19 Kyutarocho, Chuo-ku, Osaka Management Structure President and CEO: Rakuyo Otsuki Director: Takami Kondo (President and CEO of NEXYZ.Group Inc.) Director: Yoshiyuki Aikawa (Chairman and CEO of SBC Medical Group Holdings)
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https://prcdn.freetls.fastly.net/release_image/147733/53/147733-53-6242343d9e9cb7c82e5b2288d4cdeda3-953×953.jpg MUSIC CIRCUS Co., Ltd. The MUSIC CIRCUS project has attracted a total of 626,500 people over the past 10 years, with over 1,000 artists from 100 different countries and regions participating to date. Now, with MUSIC CIRCUS Inc. joining the Tokyo Stock Exchange-listed NEXYZ.Group, the project has launched as a new regional revitalization project, engaging local communities and touring the country. TryHard Japan Inc. is handling the planning, production, and operation of the project in one stop. Until now, regional revitalization and cultural
revitalization have focused on creating “things,” such as redeveloping buildings and shopping districts. However, MUSIC CIRCUS can bring entire content anywhere in the country, drawing people from both Japan and overseas to local areas and creating repeat visitors. We will deepen interactions through music, fireworks, food, fashion, and nature, and by spreading the ripple effect from “events” to “effects,” we will share people’s smiles and joy, greatly contributing to the circulation and development of the local economy. 【Contact for inquiries regarding this press release】 info@music-circus.co.jp 06-4708-6470 (Weekdays: 10:00-18:00)