Shiseido Creative Co., Ltd. Wins Three Awards, Including Gold Award, at the Japan Space Design Award 2025, Japan’s Largest Design Award
Shiseido Creative Co., Ltd. Press Release: September 11, 2025 Shiseido Creative wins three awards, including a gold award, at the Japan Space Design Award 2025, Japan’s largest design award. Shiseido Creative Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: George Sugitomo) is pleased to announce that three of our designs have been awarded prizes in the Japan Kukan Design Award 2025. The Japan Kukan Design Award is one of Japan’s largest design awards, established to connect the value of spatial design to the future. From Shiseido Creative, “KARAKUSA – Rhythm Played by Lines” won the Gold Prize in the Show Window Art Space category, “Transforming Camellia” won the Silver Prize, and “Shiseido Beauty Diagnosis Lab” won the Silver Prize in the Corporate Promotion Space category.
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https://prcdn.freetls.fastly.net/release_image/93510/31/93510-31-1f855283c1957591a7e667b71f761241-3900×2601.jpg Transforming Camellia
https://prcdn.freetls.fastly.net/release_image/93510/31/93510-31-ce770b8ea8be277136aa1b366257f532-2308×1532.jpg Shiseido Beauty Diagnosis Lab At Shiseido Creative, we are committed to finding beauty in everything and will continue to expand the experience of beauty. ■List of works ●KARAKUSA -Rhythm played by lines-
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https://prcdn.freetls.fastly.net/release_image/93510/31/93510-31-63c5960ed2c1e23a7efa53178615a514-912×1367.jpg “KARAKUSA – Rhythm of Lines” is a limited-time window art piece at the Shiseido Ginza Building, the company’s headquarters. The arabesque motif, a symbol of Shiseido’s aesthetic, is reinterpreted as “a symbol of growth toward the future, carrying the genes of beauty.” It is divided into three areas: the window display, the Heritage Zone in the entrance, and the Play Zone. [Credit] Creative Direction: Keisuke Hori (Shiseido Creative Co., Ltd.) Art Direction: Yuuma Kano (NOU Inc.) Design: Mitsugo Nunokawa and Misaki Ujiie (HAKUTEN CREATIVE) Technical Direction: Yuto Mitani and Oka Nakagawa (HAKUTEN CREATIVE) Graphic design: Jun Miyazaki (HAKUTEN CREATIVE) Construction: Kohei Kumazaki, Satoshi Miyajima, Ryosuke Suzuki (HAKUTEN CREATIVE) Photo: Akira Arai (Nacasa & Partners) Based on the theme of “Shiseido Arabesque,” which symbolizes Shiseido’s aesthetic, I focused on the “lines” and their “rhythm” drawn by Yamana Fumio, aiming to create an exhibition that would allow visitors to experience Shiseido’s aesthetic sense, which has been passed down through the generations. I am very pleased that this expression has touched the hearts of so many people.
●Transforming Camellia
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https://prcdn.freetls.fastly.net/release_image/93510/31/93510-31-3ec48bc6b355bc8761c50b50790711b4-3900×2601.jpg To commemorate the launch of “Ultimmune™ Power Infusing Serum,” “Transforming Camellia” is carrying out the SHISEIDO GINZA ART project in the windows of three Shiseido corporate buildings in the Ginza area. Using camellia flowers as a motif, each window features a story tailored to its theme. [Credit] Creative Direction: Keisuke Hori (Shiseido Creative Co., Ltd.) Creative Direction: Mitsugo Nunokawa (HAKUTEN CREATIVE) Design: Yoshiaki Yano / Koji Takezuka (HAKUTEN CREATIVE) Technical Direction: Tomohiro Akagawa (A-KAK) Technical Assistant: Aiko Nishimoto / Yuna Hoshi (A-KAK) Control Programming: Takayoshi Ohara Lighting Direction: Daisuke Yano / Koyumi Shigenaga (Tokyo Lighting Design) Product management: Kohei Kumazaki (HAKUTEN CREATIVE) Construction: Yohei Honda / China Shirakawa (HAKUTEN CREATIVE) Producer: Yuki Noda (HAKUTEN CREATIVE) Photo: Akira Arai (Nacasa & Partners) The camellia, symbolizing Shiseido’s new ULTIMUNE, is depicted gracefully dancing and dancing as if it were alive. This window project was realized through the cooperation of many people both inside and outside the company, and took place at three Shiseido Ginza window locations. I am very pleased that this expression has touched the hearts of so many people. Project introduction page (on the Shiseido Creative website):
https://www.shiseidocreative.com/shiseido-ginza-art-project-art-of-camellia ●Shiseido Beauty Diagnosis Lab
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https://prcdn.freetls.fastly.net/release_image/93510/31/93510-31-83762055e38e6f10ffcbe6146523c213-2311×1535.jpg The Shiseido Beauty Diagnosis Lab combines cutting-edge Shiseido science with a luxurious space designed with Japanese aesthetic sensibilities. A space for “beauty checkup” services that can only be experienced at a laboratory that embodies art and science. 【Credit】 Creative Direction: Keisuke Hori (Shiseido Creative Co., Ltd.) Direction: Noriaki Tamura (Nomura Kogeisha) Design: Masumi Hotta, Yukako Sukegawa, Ayuko Kaizawa (Nomura Kougeisha) Lighting Design: Keigo Tanaka (Light Moment) Construction: Nomura Kogeisha Photo: Takumi Ota Shiseido Beauty Diagnosis Lab is a service that focuses on the connection between skin, body, and mind through the new experience of a “beauty checkup.” The space, created through collaboration with researchers, incorporates Japanese aesthetic sensibilities in the materials, design, and furnishings, creating a carefully designed environment that encourages reflection within oneself. We hope to bring this experience to even more customers in the future. Creative Director, Shiseido Creative Co., Ltd. Graduated from the Graduate School of Engineering, Chiba University. Joined Shiseido Co., Ltd. in 2010. He has worked on a wide range of designs, including corporate facilities, window art, and “SHISEIDO.” He has received numerous awards both domestically and internationally, including the Frame Design Award, IF Design Award, and Japan Space Design Award. Image
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