The only reason why the “happiest woman in the world,” a Milanese, insists on only owning miniature dachshunds
Asuka Shinsha Co., Ltd. Press Release: September 11, 2025 The only reason why the “happiest woman in the world,” a Milanese, insists on only owning miniature dachshunds The national bestseller from Italy, now adapted into a film, finally arrives in Japan! A guide to finding your true self for all women Asuka Shinsha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Naohisa Doi) will release the translated Italian essay “The Most Hassle-Free, Most Stylish Way of Life Known Only by Milanese Women” on September 12th.
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This national bestselling essay, which became an unprecedented hit in Italy, selling over 100,000 copies and set to be made into a movie, is now available in a long-awaited Japanese translation! More cool and stylish than Parisians, more career-oriented, powerful, and noble than New Yorkers…but Milanese women, the happiest people in the world, truly understand what’s important in life. An Italian journalist living in Milan offers witty and easy-to-understand insights and explanations on 161 “attentions” that help these world-class women, the Milanese, “enjoy life in their own way.” As you’d expect from Milan, the epicenter of fashion, the book not only covers fashion, but also beauty, food, travel, events, social media, work, marriage, child-rearing, choosing a pet, finding a home, and more. Just reading through the many “attentions” that incorporate the latest trends in Milan will make you feel like a Milanese! This book will help you discover the “secret of happiness” of Milanese people, who are rich in spirit and true to themselves at any time and in any situation. 【Table of Contents】 ●Chapter 1: Milanese and Fashion “All black” or “beige” is out of the question. “Openly loves affordable, low-cost” clothing. “Louis Vuitton suitcases are utterly uncool.” How to tidy up a messy closet ……etc. ●Chapter 2: Milanese Cuisine Even a cup of coffee “must be personalized” Milanese-style “Lunch Meeting Techniques” “Don’t be pretentious when it comes to cooking.” ……etc. ●Chapter 3: Milanese Beauty Hair is always “natural and messy” “Looking ‘seven years younger’ than your actual age is best” “I don’t use foundation because it makes me look older.” “Hot water lemonade” is a healthy way to start your day. ……etc. ●Chapter 4: Milanese and Social Media I want followers, but I won’t become a follower. I want to attract attention, but I’m determined not to use a selfie stick. Milanese’s favorite “ultimate dating app” ……etc. ●Chapter 5: Milanese and Events “I want to be an influencer” and be invited to events If you have to wear a raincoat, “Cancel the event.” Participation etiquette: “Reply within 48 hours” and “Use hashtags.” ……etc. ●Chapter 6: Milanese and Work Wealth is measured by “time, not money” “Housework and money should be split 50/50 with your partner.” “Don’t get too close to your coworkers at the office.” ……etc. ●Chapter 7: Marrying a Milanese “Check out the latest weddings in the US and UK” Even wedding dresses are “customized to suit your tastes.” If you’re getting divorced, “First, find a ruthless lawyer.” ……etc. ●Chapter 8: Milanese Parenting Entrance exams “start from age 0” The reason for being particular about children’s clothing: “Clothes make the person.” “Seasonal children’s clothing styles” chosen by Milanese ……etc. ●Chapter 9: Milanese and Home The most important part of a home is the entrance hall. “Never haggle” on rent or selling price Masts are “Display Books,” “WIC,” and “Palm Trees” ……etc. ●Chapter 10 Milanese and Pets If you’re going to get one, the only choice is a miniature dachshund. She feeds her dog “more luxuriously than her husband or son.” Her dog also “finds a partner through a dating app.” ……etc. ●Chapter 11: Milanese and Flowers Beloved and special flowers: roses and peonies Our commitment to our terrace is to “fill it with flowers even in the middle of winter.” “Now it’s my turn to give back to others who have done for me.” ……etc. ●Chapter 12 Traveling with the Milanese When traveling abroad, “The Maldives is the first place to go” “I might as well rent a house” because I want to blend in with the locals “Mountain resorts” beloved by Milanese ……etc. ●Chapter 13 Milanese Christmas For neck
accessories, “a casual choker” For trees, “IKEA is better than fir trees.” For gifts, “playfulness and a twist” are more important than price. ……etc. ●Chapter 14 Milanese and Milanese Men When it comes to dress shirts, “white is the only color” The ideal bride is “a replica of her mother” In the end, Milan and the Milanese are “great” ……etc. [Bibliographic information] “The Most Hassle-Free and Most Stylish Way of Living Known Only by Milanese Women” Written by Michela Proietti Translated by Miho Wakimoto Foreword by Isabella Dionisio Price: ¥1,700 tax (List price: ¥1,870) Release date: September 12, 2025 【Author Profile and Other Information】 ●Michela Proietti Journalist. She currently writes about fashion, trends, and society, mainly for the Milan daily newspaper Corriere della Sera and magazines. In 2020, her first book, La Milanese (this book), became a best-seller in Italy, selling over 100,000 copies, and a sequel, La Milanese 2: The Journey Continues, was also published. ●Miho Wakimoto Graduated from the Faculty of Education at Waseda University. After working as a magazine editor, she became a bilingual Italian-English translator, translating numerous motorsport magazines and mook articles. Her translations include “Casamonica: The Godfather of the Golden Toilet” (co-translated/Hayakawa Publishing) and “Ayrton Senna: The Fastest Driving Techniques” (Sanei Shobo). ●Isabella Dionisio Isabella Dionisio Born in Italy. Writer. Translator. Translation coordinator. She encountered classical Japanese literature during her time at the University of Venice and came to Japan as an international student in 2005. After completing her master’s program at Ochanomizu University in 2009, she became an Italian-English translator and translation coordinator. She is also active as a writer, and her books include “Heian Women Were All Desperately in Love: Japanese Classics that Italians Are Obsessed with” and “Women Who Worried and Struggled to Become Writers: Modern Japanese Literature as Told by Italians” (both published by Tankosha), and “Great Writers Who Can’t Write About Women: Modern Japanese Literature Favored by Italians” (KADOKAWA). [Publisher information] Co., Ltd. Asuka Shinsha Location: Kobun Kosan Building 2F, 2-4-3 Hitotsubashi, Chiyoda-ku, Tokyo ■Asuka Shinsha homepage
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