AI can “ignite” your daily life!? Special content for the film “I’m Not the One”: “Social Media That’s Guaranteed to Go Viral” released
no plan inc. Press release: September 15, 2025 Will AI “ignite” your everyday life?! Special content for the film “I’m Not the One”: “Social Media That’s Guaranteed to Go Viral” released Unreasonable online flaming simulation content created by AI trained to “find flaws” no plan Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Aoi Serigawa; hereinafter “no plan”) planned and produced “Guaranteed to Be a Buzz on Social Media,” a promotional content utilizing generative AI, for the film “It’s Not Me,” distributed by Shochiku Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Toshihiro Takahashi). At the core of this project is AI trained to understand the thought process of unreasonable “nick-knacks” on social media. The AI thoroughly scrutinizes every detail of a single image posted by a user and automatically generates a scenario for a social media flaming incident. This project goes beyond simple promotion and takes on a new challenge: “simulating social issues.”
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https://movies.shochiku.co.jp/oredehanai-enjo/specialsns/ ■Project Background: Using AI to make the film’s theme, “unreasonable outrage,” your own problem “I Am Not the One” is a live-action film adaptation of the novel of the same name by Asakura Akinari. It’s a nonstop flame war entertainment film starring Taisuke Yamagata, a man who is suddenly framed as a murderer on social media and goes viral. Abe Hiroshi plays Yamagata, the sales manager at a major home builder who is pursued by society for an incident he has no recollection of. The film also stars a star-studded cast including Mana Ashida, Daisuke Fujiwara, Kayoko Nagao, and Yui Natsukawa. “Guaranteed to Go Viral” is content that allows users to experience the unreasonable flame wars that are the theme of this film. The AI searches for various flaws in images uploaded by users and instantly causes a firestorm of criticism. Through this process, viewers can experience the film’s themes more deeply, as if they were their own problems. ■ “Guaranteed Buzzworthy SNS” Experience Flow 1. User Registration:Enter or select your username, gender, age, and occupation 2. Post an Image: Post an image you want to go viral 3. AI-based Flame Scenario Generation: AI extracts flame potential from images and generates unreasonable flame scenarios. 4. Simulated experience of a social media firestorm: An image posted to a fictional social networking site, “Y,” initially receives positive comments, but gradually the number of critical comments increases dramatically. You can also simulate the spread of the controversy to other social media platforms and the resulting escalation.
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https://prcdn.freetls.fastly.net/release_image/57625/24/57625-24-233c46e2a310868b82663e6c41b67c59-1200×675.jpg ■Three generative AI technologies supporting this project • Flame Scenario Generation AI We trained an AI to understand the thought patterns of what people find annoying about other people’s posts on social media and how they lead to further discussion. The AI 1. extracts objective facts from images, 2. maliciously distorts and exaggerates them, and 3. generates a catchy flame scenario. This successfully automatically generates realistic flame experiences that closely resemble human thought. • AI-Based Expression Filtering Technology We developed and implemented a proprietary AI filter to prevent excessive language that crosses the line in entertainment and inappropriate language that could offend specific individuals. This filter checks the text generated by the AI that generates
controversial scenarios in real time. By detecting and eliminating “dangerous language,” we achieve both quality control that does not damage the movie’s brand image and a safe user experience. • Narration by AI Voice Synthesis In the “Summary Video,” a short video that compiles a series of controversial events, AI reads the content aloud in a fluent, synthesized voice. This enhances the user’s sense of immersion, providing a highly realistic and entertaining experience.
https://prcdn.freetls.fastly.net/release_image/57625/24/57625-24-38c6cc05c8479b13ec555a506125a4b4-2400×1240.jpg ■New challenges in utilizing AI in the creative field While
traditional use of AI has been limited to being a “convenient tool,” this project redefined AI as a “director of moving experiences.” By using AI to simulate the process of “flaming,” which stirs human emotions, we are able to design experiences that go beyond simply providing information and are deeply etched in the user’s memory. No Plan aims to explore the possibilities of this kind of “experience design” using AI. ■Future outlook no Using the AI know-how it has cultivated through this project, plan aims to continue using AI to create new value in a variety of fields, including advertising, entertainment, and education. If you are a company interested in AI-based promotions or new businesses, please feel free to contact us. 【About the movie “I Am Not the One”】
https://prcdn.freetls.fastly.net/release_image/57625/24/57625-24-7593a28da6c6561d7184c99163d9e3a1-768×1084.jpg ■STORY One day, Taisuke Yamagata (Hiroshi Abe), the sales manager of a major home builder, suddenly has his personal information exposed on social media as the “perpetrator of a murder.” Despite having no recollection of the crime, he finds himself pursued by the public in a “flaming state.” “Who framed me?!” He’s never neglected his work, let alone his family… Tomorrow, the nonstop flame-flaming entertainment begins! ■Work summary • Title: It’s not me that caused the flames • Cast: Hiroshi Abe and others • Director: Atsuhiro Yamada • Screenplay: Tamio Hayashi • Music:Fujimoto Yoshitaka • Original work: “I Am Not a Flame” by Akinari Asakura (published by Futaba Bunko) • Theme song:WANIMA / Okakanai (unBORDE/WARNER MUSIC JAPAN) • Release: Friday, September 26, 2025 Nationwide release • Distribution: Shochiku • Credit: (C)2025 “I’m Not a Flame” Production Committee (C)Asakura Akinari/Futabasha • Official website:
https://movies.shochiku.co.jp/oredehanai-enjo • Official X:
https://x.com/enjo_movie • Official TikTok:
https://www.tiktok.com/@enjo_movie About no plan Inc. We are a group that cultivates seeds of ideas in various ways, combines them with new technologies, and co-creates future expressions and businesses in cutting-edge fields such as AI, Web3, and art. 【No Plan Co., Ltd. Overview】 ・Established: October 10, 2019 ・Representative:
Representative Director Serikawa Aoi ・Location: Shinjuku Entre Salon Building 2F, 2-12-13 Shinjuku, Shinjuku-ku, Tokyo ・URL:
https://noplan-inc.com/ ■Contact for this matter: No Plan Inc. Public Relations Department Email: contact@noplan-inc.com For more
information about this release *This email was sent