[Kuriyama Rice Crackers Co., Ltd.] First collaboration with Puppet Sun-Sun, the popular character with over 2 million followers on social media! Two limited edition sticker assortments available nationwide on Monday, September 22nd. Image
URL: Kuriyama Beika Co., Ltd. Press release: September 16, 2025 To Members of the Press Our first collaboration with Puppet Sun-Sung, the popular character with over 2 million followers on social media! Two assorted items with limited edition stickers will be released nationwide on Monday, September 22nd. Kuriyama Rice Crackers Co., Ltd.
(Headquarters: Niigata City, Niigata Prefecture; President and CEO: Taiga Kuriyama), which manufactures and sells rice crackers such as “Baka-uke,” “Seto Shio,” and “Tabeyo Hoshi,” will collaborate with “Puppet Sun-sun,” a popular character with over 2 million followers on social media, to release limited quantities of “Sun-sun Baka-uke Assortment” and “Sun-sun Seto Shio Assortment” in supermarkets and drugstores nationwide from Monday, September 22, 2025. This product comes with an exclusive, original sticker (3 types, randomly included), making it a must-have for fans.
https://prcdn.freetls.fastly.net/release_image/63435/93/63435-93-2406078ca0b2fefea66e777ea91f676d-2025×746.jpg
https://prcdn.freetls.fastly.net/release_image/63435/93/63435-93-748d9696f2b1c4a5b6ebdd9d254507c5-518×292.jpg The puppet kingdom of Tuhok is full of mysteries. A light-hearted puppet movie starring 6-year-old Sun-Sun and her friends. X: https://twitter.com/puppet_sunsun YouTube:
https://www.youtube.com/c/puppetsunsun Website:
https://puppetsunsun.com ■【Product Features】 Each bag contains one sticker, with three designs (random). Highly collectible, a must-have for fans!
https://prcdn.freetls.fastly.net/release_image/63435/93/63435-93-14d991b4fe799484fecefaf0aaa49d10-2149×390.jpg Sunsun Bakauke Assortment Sunsun Seto Salt Assortment ■【Product Overview】 Product Name: Sunsun Bakauke Assortment Release Date: Monday, September 22, 2025 Contents: 20 pieces (Cheese flavor: 2 pieces x 5 bags, Corn Potage flavor: 2 pieces x 5 bags) Bonus: 1 original sticker (3 types in total/randomly included) Product Name: Sunsun Seto Salt Assortment Release Date: Monday, September 22, 2025 Contents: 14 pieces (Shrimp Salt Flavor: 1 piece x 7 bags, Uma Salt Flavor: 1 piece x 7 bags) Bonus: 1 original sticker (3 types in total/randomly included) ■【Sales Area】 Supermarkets, drugstores, official online shops, etc. nationwide (limited quantities) Official online shop: https://befco-shop.jp/ ■【Target】 We aim to attract new customers to rice crackers, focusing on Sunsun’s social media followers. This collaboration brings together the laid-back and adorable world of Puppet Sun-Sun and the beloved rice crackers. Enjoy this special assortment to make snack time even more enjoyable. ■ Company Profile Company Name: Kuriyama Rice Crackers Co., Ltd. Head Office: 2661 Shinsaki, Kita-ku, Niigata City, Niigata Prefecture Representative: Representative Director and President: Taiga Kuriyama Established February 5, 1949 Number of Employees: Approximately 750 (52% male, 48% female) Capital: 86.77 million yen Business:
Manufacturing and sales of rice crackers Major products: “Bakauke,” “Seto Shio,” “Tabeyo Hoshi,” etc. ■About our corporate brand “Befco” “Befco” is an acronym for Beika, Frontier, and Company. We aim to create “fun,” “delicious,” and “originality” that goes beyond the boundaries of rice crackers, and become a brand loved around the world. ■Business Description A confectionery manufacturer that produces and sells rice crackers such as “Bakauke,” “Seto Shio,” and “Hoshi Tabeyo.” Under the theme of “Fun, Delicious, and New,” we strive to provide new value in line with the times, including long-selling products. We continue to propose new ways to enjoy food while cherishing tradition.
https://prcdn.freetls.fastly.net/release_image/63435/93/63435-93-d03776a27c2176bd360a730847fa8144-2983×709.png ■Other Company Data (FY2024) Sales: 26.8 billion yen Average Age: 37 years old Average length of employment: Approximately 15 years Childcare leave utilization rate: 100% for women, 100% for men (ongoing from fiscal year 2023) Return-to-work rate after childcare leave: 100% for women, 100% for men (ongoing from fiscal year 2023) *Kuriyama Rice Crackers website in numbers:
https://recruit.befco.jp/data/