[Report] Gyaru are popular in Thailand too! The “Japan Pop Culture Marketing Forum in Thailand 2025” event was a huge success.
CGO.com LLC Press release: September 17, 2025 To Members of the Press [Report] Gyaru girls are popular in Thailand too! The “Japan Pop Culture Marketing Forum in Thailand 2025” event was a huge success. CGO.com, Daimaru Matsuzakaya Department Store, and Tsugiste jointly held “NextWave Japan,” a marketing forum utilizing Japanese pop culture, in Thailand.
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https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-1d31f618814433b95216edd07bfc47e8-3900×2595.jpg Daimaru Matsuzakaya Department Store DX Promotion Department Manager Michiyoshi Okazaki The second speaker, CGO.com President Bubbly, spoke on the theme of “An Overview of the History of Gyaru Corporate Collaboration Achievements.” He explained how over time, the criteria for evaluating “gyaru” have expanded beyond appearance to include “gyaru mind,” which encompasses values and lifestyles. He also introduced the use of gyaru and gyaru mind in two areas: “human resources and organizational development” and “product development and promotion.” In addition to introducing examples of collaborations with local governments and companies, the campaign also introduced the example of “YUICHU,” which was created in collaboration with Iwate Prefecture’s famous sake “Nambu Bijin,” highlighting how the sensibilities of gals can be beneficial to business.
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-51a1b828b7fc67dc75d6382f4b8576bc-3900×2595.jpg CGO.com President Bubbly Finally, Tsugiste Director Nodoka Sakura explained how “live idol” culture has become the core of fan communities, under the theme of “The History of Japanese Idols and Community Formation / Examples of Food and Beverage Collaborations.” She also introduced examples of collaborations with restaurant chains, highlighting the business applications of these collaborations, highlighting how they can be used to seamlessly design “visits, experiences, and spread.”
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-766085ae9235a29150d1b4d7c3b2ac30-3900×2595.jpg Tsugiste Sakura Nodoka Part 2: Performance Part In Part 2,
participants experienced an actual idol live performance and a gal performance, featuring the idol group “JAPANARIZM,” who have performed at Japan Expo 2024 in Thailand, and gals. The gal performance featured three performers, Usatani Paisen, Gal Daijin, and Lily’s Pacey, who performed a live Para Para dance. They brought the energy of gal culture, characterized by self-expression and positivity, to the venue.
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-7cb08a668800a5f01b85428495c64984-3900×2595.jpg Next, they introduced “YUICHU,” a collaboration sake between CGO.com and Nanbu Bijin, which was also introduced in Part 1. The gals and the speakers then performed a traditional Japanese ceremony, known as “Kagami-biraki.” They toasted with the attendees, heightening the sense of unity in the venue. Many of the Thai attendees were tasting sake for the first time, with many saying it was delicious. Image
URL: https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-7cda9d914afe733d6a34cff7edc0eec3-3900×2595.jpg Next up was the active idol group “JAPANARIZM,” who performed a set that blended traditional Japanese rhythms with modern sounds. The crowd, incorporating clapping and calls, created excitement that transcended language barriers, allowing the audience to experience the “participatory fun” appeal of idols.
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-69c0cf58cafa703bfe7ba8ccd0b59ef6-3900×2595.jpg Finally, a photo session was held where attendees could take photos and interact with the idol and gal performers. This experience conveyed the “participatory and enjoyable” nature of Japanese pop culture, and the sharing of photo data demonstrated how in-person experiences can be expanded online.
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-4e540caa3b1dc49eb45ed467b1450f69-3900×2595.jpg Survey Results: After the event, we conducted a survey of
participants, and the overall satisfaction rate for the business part of the event was an extremely high average of 4.68/5 points. Image
URL: https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-a641958e416faebce4a70d6c199f66ef-1118×518.png Many participants rated the sessions on CGO, Daimaru Matsuzakaya Department Store, and Tsugiste as “very useful,” indicating a particularly strong interest in marketing strategies utilizing influencers, idols, and gals. The overall satisfaction rating for the subsequent performance portion was an average of 4.88/5 points, and the satisfaction rating for the gal performance was also an average of 4.73/5 points, resulting in very high ratings. The excitement that engulfed the entire venue made it clear that gal content was also popular.
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-98e4b40f2ebe8d0e234f90284cae7706-1066×504.png Furthermore, 65% of respondents said they “like gyaru culture,” suggesting that Thailand has a particularly strong affinity with Japanese gyaru culture.
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-b2ec5a52b26c802bf222fe357be4d26f-962×516.png The elements that people find particularly attractive about gals include not only “fashion” but also “freedom” and “self-expression.” It became clear to me that many people are impressed not only by their appearance, but also by their gal mentality. Many attendees were dressed in gal fashion, which also hinted at the positive perception and expectations of gals.
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-5a0d91d15e305b84b16b893c1c4e6675-1038×460.png Through this forum, we were able to share examples of how Japanese pop culture can be used in business, transcending borders and language barriers, as well as its future potential. Possible business applications that could become popular in Thailand include the “gal x fashion” combination that incorporates Y2K and Thai-style fashion, collaborations with cosmetics brands and restaurants, and even performances with Thai influencers and artists. This forum served as the first step in opening the door to these future possibilities. At CGO.com, we will continue to consider, implement, and support solutions to help companies of all sectors and industries address their challenges. Also, our official website features implementation reports on services such as “Gal-Style Brainstorming®.” Please take a look. 【Notice】
https://prcdn.freetls.fastly.net/release_image/117362/41/117362-41-1c22163a9f556ea16a5bcdb07a2120de-1840×900.png NextWave Japan Forum ~Considering next-generation marketing created by influencers, the metaverse, idols, and gals~ Held! Daimaru Matsuzakaya Department Store, Tsugiste, and CGO.com will also be holding the “NextWave Japan Forum: Considering Next-Generation Marketing Created by Influencers, the Metaverse, Idols, and Gals” at Shibuya QWS CROSS PARK on Friday, September 19, 2025. Focusing on the fusion of Japanese pop culture and business, we will introduce the latest examples of business development, video production, and human resource training that utilize unique IP. We will also report on the forum held in Thailand. This seminar is recommended for those who want to overcome business challenges with culture-based thinking that is not bound by existing frameworks. [Event Overview] Event name: NextWave Japan Forum ~Considering next-generation marketing created with influencers, the metaverse, idols, and gals~ Date and Time: Friday, September 19, 2025, 4:00 PM – 8:00 PM 4:00 PM – 6:00 PM Seminar 6:00 PM – 8:00 PM Networking Party (Standing) Venue: Shibuya QWS CROSS PARK Shibuya Scramble Square, 15th Floor, 2-24-12 Shibuya, Shibuya-ku, Tokyo Participation Fee: Free Organizer: Daimaru Matsuzakaya Department Store Co-organizer: Tsugiste・CGO.com Ticket reservation page: https://nextwavejapanforum202509.peatix.com *You will be redirected to an external site. For inquiries regarding seminar participation, please contact: Daimaru Matsuzakaya Department Stores Co., Ltd. Influencer Business Please contact us using the inquiry form on the following website.
https://www.daimaru-matsuzakaya.com/business/influencer/ *Reservations will close once capacity is reached. Please check the ticket reservation page for important information regarding participation. *Official photographers and media will be taking photos inside the venue. For promotional materials and press coverage from our company and group companies, Please note that photos and videos may be published or broadcast. *This session will only be held in person. It will not be streamed online. ◆About CGO.com With the mission of “boosting the world’s vibes,” we transform social gaps into value and provide a wide range of support, from workshops to corporate outerwear branding. Our flagship service, “Gal-Style Brainstorming®,” uses the “Gal-Style Brainstorming®” format, developed exclusively by CGO.com, to discover “seeds of ideas” for solving social issues and corporate problems from new perspectives. We support the elimination of a culture of favoritism within organizations, the smoothing of communication, and the creation of creative ideas for outer branding. ▶︎Implemented with over 100 companies and organizations, including Mitsubishi Pencil Co., Ltd., Tokyu Construction Co., Ltd., and Sapporo City Hall. ▶︎Featured in “news zero,” “WBS (World Business
Satellite),” and “Forbes” Japan,” “Nikkei Shimbun,” “Nikkei MJ,” “NHK,” “Geki Rare-san wo Tsuretekita,” “Sukkiri,” etc. ・Company website: https://cgo-gal.com/ ・X:https://twitter.com/gal_CGO ・Facebook:https://www.facebook.com/galcgo/
・Instagram:https://www.instagram.com/gal_cgo/ Media interested in interviews should contact our public relations representative (https://cgo-gal.com/contact).