【Wunderbar Inc.】30% of customers purchase products because of Maomi Yuki! Casting Strategy for Kirin Group Wine Brand
Wunderbar Co., Ltd. Press release: September 18, 2025 To Members of the Press 30% of customers purchase products because of Maomi Yuuki! Casting Strategy for Kirin Group Wine Brands IP Marketing Platform “Skettt” Releases Case Study Interview with Mercian Corporation
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(Headquarters: Shibuya-ku, Tokyo; CEO: Yoshito Nagao), has published an interview about the implementation case of Mercian Corporation (Headquarters: Nakano-ku, Tokyo; President and CEO: Masamitsu Otsuka). Mercian Corporation, a group company of Kirin Holdings Co., Ltd., manufactures and sells alcoholic beverages, primarily wine. Based on the successful talent recruitment strategy established at Kirin Beverage and Kirin Beer, we have appointed two talents for each brand: Maomi Yuki for “Delicious Preservative-Free Wine* *Sulfite-Free” and Moe Oshikiri for “Mercian Wines.” As a result, customers have seen a 30% increase in purchases due to the talent featured. Today, we spoke with the company about the background behind their decision to hire two talents through “Skettt” and the effects it has had. Read the interview here Interview summary Purpose/Task • Expanding the scope of wine promotion • Strengthen branding • Realizing talent recruitment on a brand-by-brand basis Reason for appointment • Affinity with brand image • A management attitude that values talent and the ability to respond quickly and courteously Effect • Achieved a 30% purchase rate due to talent use • Activate business negotiations • Improving inner motivation Utilization example of “Skett” Maomi Yuki and Moe Oshikiri are used in a variety of media, including beverage product neckbands, landing pages, and social media posts.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-a4f0504819c90b5a85024c237fe8f1ac-3900×1377.png In-Store Tools (Maomi Yuki) 1.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-08882b6d28bf775e37b7419edae5fd1a-1754×1240.jpg In-Store Tools (Maomi Yuki) 2.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-44916f2dfef04017cdaaae26b45c646b-3900×1377.png In-Store Tools (Maomi Yuki) 3.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-762f3ca0cd86898d4a8380b86e61e11c-2483×877.jpg Storefront Tools (Moe Oshikiri) 1.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-594ce5ee854da6a7ab47be776dc66d47-3508×2480.jpg In-Store Tools (Moe Oshikiri) 2.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-6a9ceb9a90d01c754b2e5e29d7a66e02-964×1040.png Storefront Tools (Moe Oshikiri) 3. Learn more about Skettt here Mercian Co., Ltd. Mr. Kasuya, Marketing Department, Planning Group, Channel Policy Unit From Mr. Nirasawa, Marketing Department, Marketing Strategy Group
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-a9cb628c0d6a09a6f596ac9ed7b00287-2018×1380.png We are very satisfied with the service provided, which allows us to use talents who fit the world view of our brand, including Maomi Yuki. Your responses are always prompt and sincere, which allows us to place orders with peace of mind. We look forward to your continued wide-ranging and flexible proposals to help us develop our brand. Wunderbar Inc. Account Planner From Usuba
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-955520735c5ccd3fafc61777a45893f2-3900×2600.jpg The appeal of our delicious, sulfite-free wine, which is easy to pick up, is perfectly matched with Maomi Yuki’s approachable personality, which has led to a wide variety of creative ideas and made the production process a lot of fun. Additionally, the interview content we shot previously with Maomi Yuki has been very well received, so we will continue to not only utilize her materials, but also propose and support further promotional developments. What is Skettt? It helps companies increase their brand awareness through marketing support centered on IP utilization. “Skettt” is an IP utilization platform operated by Wunderbar.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-5e4365ae96a5b5857dd51ec5c359497e-2925×1896.jpg How “Skett” works We specialize in increasing awareness and sales for local and growing companies, providing comprehensive marketing support centered on IP utilization, including providing promotional materials featuring famous celebrities on a subscription basis. Leveraging our strengths, such as an overwhelming number of talent, flexible regulations, and comprehensive support for IP utilization, we propose IP utilization that is optimal for solving each company’s challenges. 1. Number of Talent We partner with over 150 talent agencies and have access to over 5,000 talents. 2. Flexible Regulations Credit is not required. We can also discuss material composition, short-term trial testing, social media posting, tie-up videos, and ambassador contracts. 3. Comprehensive Support for IP Utilization Our team of IP experts, who have handled over 10,000 consultations to date, will accompany you and provide consistent marketing support, from planning and strategy development to providing materials, implementing measures, and verifying effectiveness.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-907739f7583e6ee11ca6801f1f118042-1920×1097.jpg We go beyond simply providing materials and support the strategic use of IP in the medium to long term, aiming to solve fundamental, rather than temporary, challenges for companies in gaining brand recognition and expanding sales. Furthermore, by building a system that maximizes the effectiveness of IP utilization through “Skettt,” we will contribute to the growth of the IP industry. Company Profile Mercian Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-451d519858eb1499563ad70b956843a9-1200×800.png Head Office: Nakano Central Park South, 2-10-2 Nakano, Nakano-ku, Tokyo Representative: President and CEO Masamitsu Otsuka Company URL: https://www.kirinholdings.com/jp/company/group/mercian/ TEL: 03-6837-7004 (Representative) Wunderbar Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/82736/186/82736-186-fb2acc17a05528fc0dc4946026e954a7-1200×800.png Head office: 10th floor, Spark SHIBUYA, 3-5 Udagawa-cho, Shibuya-ku, Tokyo Representative: Representative Director and CEO Nagao Yoshito Company URL: https://wunderbar.co.jp/ TEL: 03-6824-0597
