Bacchus Japan Co., Ltd. Eriko Tachibana, who has entertained over 10,000 VIPs and continues to develop top-notch talent, has published her first book, “Attracting Repeat Customers from the Wealthy to Increase Sales by 2.5 Times,” which will be rele

[Bacchus Japan Co., Ltd.] Eriko Tachibana, who has entertained over 10,000 VIPs and continues to develop top-notch talent, has published her first book, “Attracting Repeat Customers from the ‘Wealthy’ to Increase Sales by 2.5 Times,” on sale from Friday, September 26th. ​ Bacchus Japan Co., Ltd. Press Release: September 18, 2025 To Members of the Media Tachibana Eriko, who has entertained over 10,000 VIPs and continues to develop top-notch talent, has published her first book, “Attracting Repeat Customers from the ‘Wealthy’ and Increasing Sales by 2.5 Times,” on sale Friday, September 26th. This book provides easy-to-understand explanations based on extensive experience on how to turn wealthy customers into repeat customers (loyal customers) and lead your salon to prosperity. Packed with tips to increase customer spending, boost sales, and improve service quality
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‘Attracting repeat customers from the wealthy and increasing sales by 2.5 times’ Bacchus Japan Co., Ltd. (Headquarters: Roppongi, Minato-ku, Tokyo / Representative Director: Eriko Tachibana) will release a practical guide for salon owners and service industry workers on September 26, 2025, offering tips on how to attract high-net-worth clients. Author Eriko Tachibana has worked as a spa therapist at multiple five-star hotel spas, welcoming over 10,000 VIP clients to date. She served as the general instructor and manager of 22 hotel spas, and later provided technical and sales training to 300 salon owners and beauty consultants. She currently works as a consultant specializing in the beauty and service industries. This book clearly explains, based on extensive experience, the know-how needed to turn wealthy customers into repeat customers (loyal customers) and lead your salon to prosperity. It’s packed with tips for increasing average customer spending, boosting sales, and improving service quality. Acquiring wealthy customers leads to an upgrade of the salon, which in turn creates a virtuous cycle of attracting more customers. This book is a must-read for managers of spas, relaxation salons, beauty salons, hair salons, nail salons, eyelash extension salons, beauty clinics, hotels, inns, restaurants, and other businesses who want to develop top-notch talent and strengthen their customer service to the wealthy. URL:https://amzn.asia/d/7UDJdnQ Main contents 〈Book Summary〉 Since the Abe administration’s Abenomics policy, the number of wealthy and ultra-high net worth households in Japan has continued to increase, reaching a record high of 1.327 million in 2019 and increasing further in 2021. This expanding wealthy market represents a major business opportunity for the beauty and service industries. This book reveals specific know-how for acquiring wealthy repeat customers (loyal customers), increasing average customer spending, and increasing sales by 2.5 times. The benefits of targeting wealthy customers go beyond sales. ・Improving organizational strength by recruiting and developing high-level personnel ・Strengthening employee engagement – Improved brand recognition as word of mouth spreads about your first-class service You can also expect the following secondary benefits. This book is practical and applicable to a variety of business types, including salons, spas, beauty clinics, hotels, inns, and nail salons. It’s a practical guide that’s easy to follow even for business owners who haven’t previously focused on wealthy customers.
https://prcdn.freetls.fastly.net/release_image/167109/5/167109-5-4b3260008101afa37fd2878faf1962ee-494×727.jpg 〈Table of Contents〉 Chapter 1: 90% of stores experience sluggish sales due to “zero” wealthy customers Chapter 2: Aiming to Become a First-Class Salon Through “Mind, Skill, and Body Management” Chapter 3: The Secret to Communication That Gains Customers’ “Complete Trust” Chapter 4: 90% of a Top-Class Salon’s Value Depends on the Owner’s Emotional Intelligence Quotient Chapter 5: Team member development determines whether a salon has a constant stream of VIP customers. Chapter 6: What are the characteristics of salons that instantly lose interest in wealthy customers? Chapter 7: Making Store Owners, Members, and Customers Happier Throughout Japan ■Appearance Title: “Attracting repeat customers from the wealthy and increasing sales by 2.5 times” Author: Eriko Tachibana Total number of pages: 224 pages Size: 1.5×12.8×18.8cm Price: ¥1,870 (tax included) Digital version: Kindle, etc. Publisher: Paru Publishing ■Main purchasing sources ・AMAZON ・Bookstores nationwide Author: Eriko Tachibana Profile President of Bacchus Japan Co., Ltd. / Spa Artist(R) Therapist Original spa create brand “Feel The Earth(R)” Representative Director, Tokyo Rebuild Association (Supporting domestic and international reskilling of beauty techniques) Born in Tokyo. Over 20 years of experience in the beauty and spa industry. After working in the entertainment industry, she worked at hotel spas overseas, and then as a VIP therapist at a 5-star hotel spa, where she treated over 10,000 people. He received a high score of 85 points (out of 100) in the spa industry’s LQA survey. After serving as a general instructor and manager at 22 hotel spas nationwide, he supported over 300 salons as a technical and sales instructor for a listed beauty manufacturer. He founded Bacchus Japan Co., Ltd. in 2021. He is currently active in a wide range of fields, including consulting specializing in the beauty and service industries and creating original spas for corporate branding. He has trained over 2,000 people in technical, customer service, and sales skills. He is well-known for developing
“first-class human resources.”
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