Learn zazen with Toryo Ito, learn various Japanese food and sake pairing courses, and more! Seminar content has been further enhanced! Ticket sales start
Starmark Co., Ltd. Press release: September 22, 2025 To Members of the Press Seminar content has been further enhanced, including learning zazen with Toryo Ito and various Japanese food and sake pairing courses! Ticket sales begin Established Stores Festival 2025 Saturday, October 11, 2025 Tokyo, Nihonbashi, Mitsukoshimae Station, Coredo Muromachi/Fukutoku no Mori/Nakadori Area
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https://shinisetsuhan.net/collections/shinisefes2025 The
“Old-Established Store Festival by agataJapan,” to be held on October 11th (organized by the Old-Established Store Festival Executive Committee; planned and produced by Starmark Co., Ltd.), offers an opportunity to experience and deepen your learning about traditional Japanese culture. We have prepared a wide range of seminar content for the “Old-Established Store Summit,” and we look forward to your attendance. We’re also pleased to announce that we’ve added
experiential workshops to our lineup. 1. Enjoy the exquisite combination of authentic Edomae sushi and Kenbishi. We’re hosting a pairing seminar with Kenbishi Sake Brewery, featuring Omori Kaigan Matsuno Sushi, an Edomae sushi restaurant that was founded in 1910 and has been in business for over 100 years. The owner of the brewery will share his insights on how to enjoy Edomae sushi and sake in style. The host will be Yuki Aoi, a Japanese sake coordinator and freelance announcer.
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https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-1d18e6dee73708ace076f6857d542f2e-384×385.png Title: “Enjoying Sushi and Sake Before Dinner: Edo Toki” Speakers: Yoshinori Tezuka (4th Generation Owner of Matsuno Sushi), Masataka Shirakashi (President and CEO of Kenbishi Sake Brewery Co., Ltd.), and Host: Yuki Aoi (Japanese Sake Coordinator and Freelance Announcer) Venue: Hashirakutei (COREDO Muromachi 3 3F) 1-5-5 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-0022 Date and time: October 11th (Sat) 16:30-17:30 (Reception 16:15) Participation Fee: ¥7,000 (tax included) Tickets available
here▶︎https:// 2. Learn the Zen spirit that connects tradition and modernity A lecture on zazen will be held by Toryo Ito, who has taught zazen to over 200,000 people both in Japan and overseas, and continues to connect over 600 years of history and tradition to the present day, including by holding exhibitions focusing on contemporary art as a new way to visit Ryosokuin Temple. This seminar will allow you to experience meditation and Zen philosophy and learn meditation techniques that can be practiced in your daily life. Title: “Meditation to Reset Your Mind from Information Overload” Speaker: Ito Mr. Azuma Ryo (Deputy Chief Priest of Ryosokuin Temple, Kenninji Temple, Rinzai Sect) Venue: Nomura Conference Plaza Nihonbashi, 6th Floor, Main Hall YUITO Nihonbashi Muromachi Nomura Building, 2-4-3 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-0022 Date and Time: Saturday, October 11th, 9:15-10:00 (Registration begins at 9:00) Participation Fee: Tickets: ¥4,400 (tax included) / [Early Bird Sale until the end of September] Tickets: ¥2,200 (tax included) Tickets available
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https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-dc367e3cf5bbc241b7812c59fe9027eb-384×381.jpg 3. Taste and learn about traditional whale cuisine with sake Enjoy traditional culture by pairing whale, a traditional Japanese food, with sake, another traditional food. The food will be provided by Taruichi, a renowned restaurant in Shinjuku. The sake will be provided by Chiyomusubi in Sakaiminato, Tottori. The host will be Rie Sato, a sake evangelist, food analyst, and regional revitalization food culture ambassador.
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https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-2708bbaee736c270e541ea4d4871da0f-384×384.png Title: “Pairing Traditional Sake with Whale, a Traditional Japanese Food!” Speakers: Satoshi Okazora (CEO, Chiyomusubi Sake Brewery), Shintaro Sato (CEO, Taruichi), Navigator: Sato Rie (Sake Evangelist, Food Analyst) Venue: Hashirakutei (COREDO Muromachi 3, 3rd floor) 1-5-5 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-0022 Date and Time: Saturday, October 11th, 2:30 PM – 3:30 PM (Registration begins at 2:15 PM) Participation Fee: ¥7,920 (tax included) Tickets available here▶︎https:// 4. A collaboration between cutting-edge artists: Feel the new breath of folk music The cutting-edge Tsugaru shamisen player Kuniaki Baba and Misachi Kushima, who breathes new life into folk music from all over Japan. Enjoy this talk and live performance session featuring two artists who have both been pursuing their own paths since childhood.
https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-338a958dcac4aceeb15f0eb2c1a118bf-512×333.jpg Title: “Folk Song Talk Session & Live Performance in a Tatami Room” Instructors: Kuniaki Baba (shamisen player), Misachi Kushima (Neo folk singer) Venue: Hashirakutei (COREDO Muromachi 3, 3rd floor) 1-5-5 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-0022 Date and Time: Saturday, October 11th, 5:45 PM – 6:15 PM (Registration begins at 5:30 PM) Participation Fee: ¥2,200 (tax included) Tickets available
here▶︎https:// 5. Try making accessories to brighten up your kimono. There’ll also be a chopsticks name engraving corner. Make hairpins using mizuhiki, a craft deeply rooted in Japanese culture, and obidome clasps using rhinestones and pearls. We’ll be holding a workshop to create accessories that will add a touch of elegance and elegance to your kimono outfit. Come empty-handed and enjoy the fun. Accessories will also be available for purchase at the booth. We’ll also be holding a chopstick engraving workshop led by Takayuki Kawakami, the
fourth-generation owner of Kawakami Shoten, a wooden chopstick specialty store founded in 1903. While listening to stories about chopsticks made with a focus on ease of use, you can engrave your favorite name or characters on your chopsticks and take home a pair of chopsticks that are uniquely yours. All of these popular courses have limited capacity, so please register early.
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https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-cb247305a563907f81edd38fa53d03eb-392×395.jpg ⚫︎Let’s make a hairpin and obidome using mizuhiki! Speaker: Itsuko Nishimura (Director, NPO Koiki-nakimono Club) Venue: Edo Sakura-dori Underground Walkway (next to the Nihonbashi Information Center on the first basement floor of Coredo Muromachi 1) 2-2-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo 2-minute walk from Tokyo Metro
Mitsukoshimae Station (Exit A6) Date and Time: Saturday, October 11th, 1:30 PM – 2:40 PM (Registration: 5 minutes before the event) Duration: 40-50 minutes Number of participants: 3 per session Participation fee: Ticket 2,200 yen (tax included) Tickets available here▶︎
https://shinisetsuhan.net/products/shinisefes2025wsmizuhiki ⚫︎Let’s make a sparkling obidome Instructor: Izumi Sato (Director of the NPO Koiki-nakimono Club / Florist / Certified Glue Deco JGA Instructor, Head of Chamichami Flower) Venue: Edo Sakura-dori Underground Walkway (next to the Nihonbashi Information Center on the first basement floor of Coredo Muromachi 1) 2-2-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo 2-minute walk from Tokyo Metro Mitsukoshimae Station (Exit A6) Date and Time: Saturday, October 11th, 1:30 PM – 2:40 PM (Registration: 5 minutes before the event) Duration: 40-50 minutes Number of
participants: 5 per session Participation fee: ¥5,500 (tax included) Tickets available here▶︎
https://shinisetsuhan.net/products/shinisefes2025wsobidome ⚫︎Chopstick Name Engraving Experience Instructor: Takayuki Kawakami (4th generation owner of Kawakami Shoten) Venue: Edo Sakura-dori
Underground Walkway (next to the Nihonbashi Information Center on the first basement floor of Coredo Muromachi 1) 2-2-1 Nihonbashi Muromachi, Chuo-ku, Tokyo 2-minute walk from Tokyo Metro Mitsukoshimae Station (Exit A6) Date and Time: Saturday, October 11th 1. 11:00-11:30 2. 11:40-12:10 3. 1:00-1:30 4. 1:40-2:10 (Registration: 5 minutes before the event) Duration: 30 minutes Number of participants: 5 per session Participation fee: ¥1,500 (tax included) Tickets available here▶︎ https://shinisetsuhan.net/products/shinisefes2025wskawakami ▼Recommended for People interested in traditional Japanese crafts Kimono lovers Those who want to experience craftsmanship Those who want a high-quality experience that satisfies their intellectual curiosity [Seller information] As of 2025/09/22 6th edition The event exhibitor information has been updated, so please take a look.
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https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-644fadd2235aecd05f4d70afdb3cc1ca-512×384.png Established Store Festival 2025 by agataJapan Event Overview “Long-Established Local Market / Long-Established Local Summit” Date and Time: Saturday, October 11, 2025, 11:00-19:00 (scheduled) Venue: Fukutoku Forest and Nakadori area, 2-5-10 Muromachi, Nihonbashi, Chuo-ku, Tokyo Retail, food, and exhibitions by long-established and local businesses / Traditional craft workshops / Sake and craft sake tasting corners from sake breweries across Japan / Sales of original craft gin (Prefectural Gin Project by agataJapan) / Stage performances and more Participating companies/organizations: Toto Norenkai (Kuroeya, Akishikian Osakaya, Sohonke Sarashina Horii, Yoshitoku, Umezono, Eitaro Sohonten, Edoya, Ohnoya Sohonten, Kimuraya Sohonten, Shinbashi Tamakiya, Shirokiya Denbei, Chikusen, Chomyoji Sakuramochi, Toshimaya Main Branch, Toraya, Toriyasu, Ninben, Nihonbashi Saruya, Ningyocho Shinoda Sushi Main Branch, Baikatei, Haibara, Habutae Dango, Benmatsu Main Branch, Funabashi-ya, Matsuzaki Senbei, Yagenbori Nakajima Shoten, Yamamoto Nori Store, Yamamotoyama, Yoshinoya Shoten, Ryumeikan), Seibu Shinkin Bank (Asahi Seika, Shibuya Nishimura Main Branch, Tamura Brewery, Miyabi Kobo), Edo Tokyo Brand Association (Edo Kumiko) Tatematsu, Tsutanoie, Maekawa Inden), Houraiya Honten, Mannendo Honten, Kokubu Group Headquarters, Maruchu Kasai Kaisan, Ryukobo, Akita Sake, Sasanokawa Brewery, Yamatogawa Brewery, Takizawa Brewery, Ishikawa Brewery, Ozawa Brewery, Narimasa Brewery, Kubota Brewery, Kurosawa Brewery, Tenryo Brewery, Matsui Brewery, Takeno Brewery, Ikeda Brewery, Kenbishi Brewery, Chiyomusubi Brewery, Miyashita Brewery, Fujii Brewery, Dassai, Nishino Kinryo, Yagi Brewery, Sachihime Brewery, Kirishima Brewery, Niino Brewery, Yaezumi Brewery, GLASSBACCA, Benisakura Distillery, MK Farm Kobushi, Akiu Winery, Kameido Beer, Haneda Beer, Blue Rabbit, Tokyo Hachioji Distillery, Yuden Beer, Noto Gin, Alembic Ohno Distillery, Nozawa Onsen Distillery, Komasa Brewery, REUNION, Takamasamune, Mitsutake Brewery, Minami Aso Beer, Fukaru Cola, Naruto Kimchi, Sennen no Kakurenbo, Emoto Gloves, Miyata Village, Yahiko Village, Kyoto Tourism Federation, Kyoto Hometown Products Association, Arita Town, Heisei International University, Monthly Nihonbashi, TOHIONA *Information will be updated regularly. Includes some participating companies. Special cooperation: Toto Noren-kai. Cooperation: Edo Tokyo Brand Association, Fukutoku Shrine. Special page for the Shinisetsu Festival: https://shinisetsuhan.net/collections/shinisefes2025 [Official account] Instagram:
https://www.instagram.com/shinisefestival/ You can see last year’s event at the URL below. YouTube channel “Japan’s Long-Established Businesses” https://youtu.be/N1LilOIzzW4?si=O9t72ZyqNXeRAzmL ◆What is “Long-established Store Day” Japan is said to have the largest number of companies in the world that have been in business for over 100 years. Starmark Co., Ltd., which operates “Rosho-Tsuhan.net,” a website that sells products from long-established companies, proposed this day with the aim of reaffirming the value of these
“long-established” businesses, which Japan can be proud of around the world. Following discussions by the Toto Noren Association Public Relations Committee, the day was submitted to the Japan Anniversary Association, and the day was established. The date is derived from the Ebisuko Day, a festival for Ebisu, the god of commerce. ◆About Toto Norenkai The Toto Noren Association is a gathering of old noren shops with over 100 years of tradition, founded from the Edo period through the early Meiji period. It was founded with the aim of working together to preserve and develop traditions. Toto Norenkai
http://www.norenkai.net
https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-1b379f59bf7042d50701312de3acc33a-512×103.png ◆About long-established mail order.net Starmark Co., Ltd. operates Nihon Shoten Mail Order.net, which introduces exquisite products from long-established companies that have been in business for over 100 years. You can only truly experience the traditional techniques and spirit of these products by touching them in person. We hope that as many people as possible will have the opportunity to experience this. Long-established mail order.net https://shinisetsuhan.net/ Image
URL: https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-094aefb71f13c10fd365107b4443d3a6-770×164.png ◆About Starmark Co., Ltd. Our company’s mission is to connect Japan’s 47 prefectures with 195 countries around the world, deepen mutual understanding through cultural exchange, and contribute to the realization of a peaceful world. Bringing the good things of Japan to the world Bringing the good things of the world to Japan Bringing the good things of tradition to the present day Bringing the good things of the present day to tradition [Starmark Co., Ltd. website] https://starmark.co.jp [Company Profile]
http://bit.ly/STARMARK_PROFILE_SLIDE
【老舗通販.net】https://shinisetsuhan.net
【agataJapan.tokyo】https://agatajapan.com/tokyo/
https://prcdn.freetls.fastly.net/release_image/5678/44/5678-44-28f4869b2cb4b599e39470c2a3f332eb-600×511.png ◆Inquiries regarding this announcement Starmark Co., Ltd. [Email address] pr @ starmark.co.jp
