“I want to see the faces of the people who wear my clothes.” A 20-year apparel professional takes on the challenge of creating costumes for entertainment.
BUZZ GROUP Inc. Press Release: September 25, 2025 “I want to see the faces of the people who wear my clothes.” A 20-year apparel professional takes on the challenge of creating costumes for entertainment. Buzz Mode. Designer Hitomi talks about her passion for creating costumes that “wear soul” BUZZ Inc. Hitomi, who has been active as a designer in the apparel industry for nearly 20 years, has begun full-scale production of costumes for the
entertainment industry at “Buzz Mode.”, a costume production business run by BUZZ collection (URL: https://buzz-collection.com/
https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-9dab2aa6af913c5b35e92147a032434d-3900×2194.jpg Hitomi working in her studio “I didn’t feel comfortable creating commercial products that would sell well.” That was the trigger for my career change. ✦ The limitations of faceless production felt over a 20-year career “When I was working in apparel, I couldn’t see the faces of the people who picked up my products. I was feeling uncomfortable with commercial production that focused on best-sellers, and that’s when I discovered costume production. The most appealing thing about it was being able to have a clear desire to create something for that person.” Hitomi, who has extensive experience in the apparel industry, explains why she switched to costume design for entertainment. While building a wide range of experience, from corporate to domestic, she felt dissatisfied with the “faceless production” aspect, which prompted her to take on a new challenge. “It’s fun to imagine what would look best on them,” these words convey the pure joy he feels working with each artist.
https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-03f089b163ba328c9cbb3b8d55886f45-1600×896.jpg The feeling of “wearing a soul”: The crucial difference between apparel and entertainment costumes ✦ A paradigm shift from “wearer” to “viewer” and “feeler” “When I was working in apparel, I would think about ‘what situation the wearer will be wearing it in,’ but when I create costumes, I first think about ‘how to express and bring out the wearer’s individuality’ and ‘what kind of emotion I can give to the audience.'” He desires to utilize the skills he has cultivated over the past 20 years in a more expressive field. He describes rock costumes in particular as having a “soulful feel” that is different from fashion. He values ”originality in costume design while keeping an eye on trends,” and demonstrates his advanced technical skills in achieving both beautiful stage presence and ease of movement during performances.
https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-8cef8db3e7a4dba8c1b5918d755bebd4-1080×1440.jpg Buzz From Mode.’s official Instagram (Fujishiro Rie’s costume)
https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-43f475e59072f9dfcd09c0d1e05d3fc9-1045×1393.jpg The expressive power of rock-style clothing: “delicate x hard” ✦ Uncompromising detail achieved through remakes and embroidery machines “I really love making rock-inspired costumes. I’m drawn to the idea of expressing a powerful force within delicate beauty through costumes. I don’t compromise on the details, using remake techniques and embroidery machines to create them.” When asked about her specialty in remaking and her unique approach using an embroidery machine, she modestly stated, “Although it’s a small embroidery machine, I’d like to add a little extra detail or pattern.” While showing some confidence in her skills, she also stated, “It’s a small embroidery machine, but I’d like to be able to add a little extra detail or pattern.” “We want to pay attention to even the smallest details. There are limitations to expressing an artist’s worldview with ready-made products.” This philosophy is what differentiates Buzz Mode.
https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-9f8f7547eb7ad6cad610a4472ea493ed-3009×1693.jpg Working with an embroidery machine “Making it doesn’t end there” – Our passion for accompanying people on-site ✦ From dealing with sagging clothes to achieving “the best for each individual” Regarding the on-site accompanying service that utilizes her experience as a stylist, Hitomi says, “The costumes don’t end when they’re made. We fix any sagging clothes, see them in action, and do everything we can to achieve the individual’s best.” With total support, including on-site fittings, last-minute adjustments, and dealing with sagging clothes, Hitomi’s strong commitment to maximizing the artist’s performance is evident.
https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-18e30a2695ab784a085269387d391a09-3801×2137.jpg “I want to see lots of happy faces in person” – Future vision ✦ Expanding our organization to realize “face-to-face production” “I’d be thrilled if artists could wear the things I create and have more people see them. I want to see lots of happy faces in person!” Regarding future prospects, she revealed her intention to place importance on long-term partnerships with artists who are particular about their costumes, and to support the expression of more artists by expanding the organization. Currently, Buzz Mode. is recruiting, and she hopes to meet colleagues who share the same passion.
https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-514e19df0c94616df9ab66ba23f1d819-1667×2500.png Buzz Mode.Hitomi About Buzz Mode. “Give shape to your sensibility. Wear your expression.” Buzz Mode. is a costume production service that values the idea of ”making something for this person” and expresses each artist’s unique worldview through costumes. Service features • Custom-made clothing (complete service from design to sewing) • Remake/Custom (Changing the Worldview of Ready-to-Wear Clothing) • On-site support (fitting and loose clothing support) • A studio equipped with an embroidery machine (attention to detail) Buzz Mode.Details/Contact
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https://prcdn.freetls.fastly.net/release_image/141380/225/141380-225-1955b2367c7af6d5564143507220d5e7-1280×1280.jpg BUZZ FACTORY Co., Ltd. Company Name: BUZZ FACTORY Inc. Representative: Ken Watanabe Headquarters: TSUMUGI Building, 2-13-20 Akasaka, Minato-ku, Tokyo 107-0052 Business Activities: General entertainment production, music production, musician presentations and management, artist dance choreography, directing, film planning, catalog, flyer, T-shirt design, website planning, marketing, and homepage production Website: https://buzz-factory.info/ ※BUZZ FACTORY Inc. is a subsidiary of BUZZ Inc. GROUP (Minato-ku, Tokyo, Representative Director: Ken Watanabe). 【Contact Information】 BUZZ GROUP Inc. Public Relations Department Contact: https://group-buzz.com/contact/
