A popular shoe fitter who has treated over 20,000 feet and whose appointments are always booked shares three golden rules for choosing shoes: tips on how to choose wisely by combining “purpose x size x insole”

Three golden rules for choosing shoes, taught by a popular shoe fitter who has treated over 20,000 feet and whose appointments are always booked: Tips for choosing wisely by combining “purpose x size x insole” ​
Fusosha Publishing Co., Ltd. Press Release: September 27, 2025 A popular shoe fitter who has treated over 20,000 feet and whose appointments are always booked shares three golden rules for choosing shoes: Tips for choosing wisely by combining “purpose x size x insole” “How to Choose the Right Shoes, Taught by a Shoe Fitter Whose Reservations Are Always Hard to Get Booked” will be released by Fusosha on November 1st. Popular shoe fitter Yasuaki Sato, who has examined the feet of over 20,000 people and whose appointments are so busy that they’re impossible to get a hold of, draws on his experience designing, repairing, and fitting shoes to thoroughly examine why shoes hurt and why they don’t fit. The conclusion is── Choosing shoes is determined by multiplying purpose x size x insole. 1. Shoes have a purpose. 2. Size labels are “more or less irrelevant.” 3. Insoles only show their true value when replaced. Only by meeting these three rules can you find a pair of shoes that truly fit your feet. This book provides clear, easy-to-understand guidance on how to choose shoes wisely, something no one has ever taught you before.
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From the time I was old enough to understand things until I was in elementary school, I hated shoes. I was born in 1976, part of the second baby boom generation, and I had 10 cousins ​​my age. Since there were only seven boys in my class, I always had worn-out hand-me-down shoes. The heels were crushed, and I was content with just the right fit. So, when I got my first pair of brand-new Puma shoes at a local co-op in the fourth grade, it was a real shock. Shoes come in different sizes, the heels are hard, and new shoes have a nice smell. All of this was new to me, and it was a life-changing moment. This experience sparked my interest in shoes, and I joined the track and field club in junior high and high school, devoting my youth to sprinting. Starting with the basics I learned in club activities—”Just tying your shoelaces properly can improve your time”—I
enthusiastically researched the differences in shoes for various sports and brands. This experience would later lay the foundation for his career as a shoe fitter. After graduating from high school, he collected over 200 pairs of sneakers and tried them out while traveling and running, learning the fit firsthand. He then studied abroad in Northampton, England, the home of shoemaking, where he made over 60 pairs of shoes in a year. This experience helped him develop an eye for identifying where shoes tend to break and where blisters are likely to form. After returning to Japan, he further honed his skills in shoe design and repair, realizing that a shoe’s fit is directly linked to its durability. Now, as a shoe fitter, he has worked with over 20,000 feet and shoes, sharing his experiences through his blog and YouTube. As the author, I bring you this book in the hope that shoes will help everyone walk comfortably in their daily lives. I hope this book will be of some help to you when choosing shoes. Yasuo Sato (excerpted and reconstructed from the book’s “Afterword”) Table of Contents ■ Introduction: Three Golden Rules for Choosing Shoes Purpose, size, and the importance of insoles ■Chapter 1: Japanese feet have small heels Basics of choosing shoes to solve your foot problems ■Chapter 2: Shoes have a purpose How to choose shoes that suit your lifestyle Recommended shoes for different occasions ■Chapter 3: Are leather shoes an endangered species? The current state of leather shoes and how to choose them The appeal of Danner Field ■Chapter 4: What I Learned from Touching the Feet of 20,000 People Where to Buy Shoes and How to Choose Them How to Maintain and Store Your Shoes How to Choose Children’s Shoes [Author Profile: Seisho Sato]
https://prcdn.freetls.fastly.net/release_image/26633/1448/26633-1448-5df878b32bafb756efec59c33d758eed-800×1201.jpg Born in Muroran, Hokkaido in 1976. After graduating from university, he moved to the UK to study shoe design at the Tresham Institute Footwear College in Northampton, England. After returning to Japan, he worked for a domestic shoe company, where he spent 10 years designing shoes and creating samples. At the age of 30, he moved to a major shoe repair chain, where he worked on the front lines of repairs. He became curious about shoes that broke easily even after repairs, and realized the importance of fitting shoes and feet properly. In 2011, he obtained a shoe fitter qualification from the Japan Foot, Shoes and Health Council. Since then, he has fitted over 20,000 feet and shoes, becoming Japan’s first independent “professional shoe advisor.” Currently, in addition to assisting customers with shoe shopping and providing online consultations, he shares information about shoes and feet through his YouTube channel @shoes_komatsu, “Shoe Fitter Yasuo Sato (formerly Komatsu) – Foot and Shoe Specialist” and his blog, “Shoe Fitter Yasuo Sato (formerly Komatsu) @Daily Shoe Blog.” [Bibliographic information] Title: “How to Choose the Right Shoes, Taught by a Shoe Fitter Whose Bookings Are Hard to Book” Price: 1,045 yen (tax included) : Fusosha Release date: Saturday, November 1, 2025 Format: Shinsho version ISBN: 978-4594101558 *Pre-orders now being accepted at bookstores and online bookstores nationwide ■Amazon https://www.amazon.co.jp/dp/4594101550 ■Rakuten Books https://books.rakuten.co.jp/rb/18372900
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