[MagicHolic] Selected for the 10th batch of Tokyo’s “APT Women” – Short anime production begins with STORYS.JP
MagicHolic Inc. Press Release: September 27, 2025 MagicHolic Selected for Tokyo Metropolitan Government’s 10th APT Women Program – Begins Production of Short Anime with STORYS.JP MagicHolic Inc. (Headquarters: Tokyo; CEO: Mizukami Nagisa) is pleased to announce that it has been selected for the 10th batch of “APT Women,” a Tokyo Metropolitan Government program to promote the growth of women’s ventures. In addition, the company has partnered with OXNY LAB, Inc., operator of the life story platform “STORYS.JP,” to begin producing a short anime.
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Metropolitan Government to support the growth of female entrepreneurs. For the 10th program, companies with outstanding business models, including MagicHolic, were selected from a large number of applicants.
https://prcdn.freetls.fastly.net/release_image/153371/8/153371-8-2af4bb8683e211688d96fc6175f6660d-1600×824.jpg With the 10th APT Women class (photographed in September 2025) ■ Business Background and Issues to be Solved Three Structural Issues Facing Japan’s Manga and Anime Industry: 1. Barriers to Global Expansion: 97.4% of the more than 12,000 new manga titles released each year never reach the overseas market. 2. Barriers to Media Format: 87.5% of overseas fans “watch anime but don’t read manga.” 3. Barriers to Production Costs and Time: Traditional anime production costs about 5 million yen per episode, and there’s a seven-year wait for a production studio. ■ MagicHolic’s Solution Our proprietary AI production engine solves these challenges: ・Cost Revolution: High-quality animation production at 1/60th the cost of conventional production ・Speed Revolution: Reduce production time from years to months ・Global Revolution: Simultaneous deployment in over 10 languages ■ Partnership Details with STORYS.JP
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https://prcdn.freetls.fastly.net/release_image/153371/8/153371-8-892eca50ad57299206df2ce71d83e87f-339×512.png [Production work started] – Beginning production of five short anime titles – Each title will be a 3-5 minute vertical video format – Multilingual release in Japanese, English, and Chinese – Planned release on major platforms such as YouTube and TikTok 【Future Developments】 2025 Goals: ・Establish a production system of 15-20 titles per quarter ・Achieve 50,000 total subscribers on major platforms ・Acquire IP licenses for 30 titles 2030 Vision:
・Distributing over 1,500 titles to 5 million fans in 50 countries ・Establishing itself as a global entertainment platform originating in Japan ■ Representative’s Comment MagicHolic Inc. CEO, Nagisa Mizukami “I am extremely pleased to have simultaneously achieved two major milestones: being selected for APT Women and partnering with STORYS.JP. By delivering the ‘power of stories’ that STORYS.JP has carefully nurtured to fans around the world through AI technology, we will open up new possibilities for Japan’s excellent storytelling culture. With the support of the Tokyo Metropolitan Government, we aim to achieve success in the global market.”
https://prcdn.freetls.fastly.net/release_image/153371/8/153371-8-ce6e7e89e0a0e655bb96967b963ea0ef-1576×1576.png ■ Company profile MagicHolic Co., Ltd. ・Established: 2025
・Representative: Nagisa Mizukami, Representative Director and CEO ・Business Description: Development and operation of a short anime production and distribution platform utilizing AI technology ・URL: https://magic-holic.com/ OXNY LAB Inc. ・Operating service: STORYS.JP (Life Story Platform) ・URL: https://www.stories.jp For more
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