[Free AR photography for media only] AR video service added to digital business card “Prairie Card” Collaboration with TOKYO NODE LAB, palan, and DIRECTIONS evolves the experience by
Studio Prairie Inc. Press Release: October 1, 2025 AR video service added to digital business card “Prairie Card” evolves experience through collaboration with TOKYO NODE LAB, palan, and DIRECTIONS. Shoot in the LAB and expand it into a memorable self-introduction. It can be used in a variety of ways, from sales professionals to comedians, artists, and politicians. The opening commemorative event will be held on October 23, 2025.
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-6e5e5bdafbd2d0a07692c53603d54611-1920×1005.png
https://prairie.cards/), developer of the digital business card “Prairie Card,” is now offering a feature on Prairie Card profile pages that allows users to embed AR video content (produced by palan and planned by DIRECTIONS) filmed by TOKYO NODE LAB, the research and development team at TOKYO NODE, the information center at Toranomon Hills, operated by Mori Building Co., Ltd. Through collaboration with TOKYO NODE LAB, Palan Inc., and DIRECTIONS Inc., the digital business card experience, accessible simply by holding a smartphone, will evolve into a more immersive self-introduction and corporate PR tool. This feature will be unveiled at an invitation-only event as part of “TOKYO NODE OPEN LAB 2025.”
About the Digital Business Card “Prairie Card” “Prairie Card” is a digital business card equipped with an IC chip. Simply by holding it over a smartphone, you can instantly share information such as contacts, social media accounts, websites, and hobbies. By delivering
information that cannot be conveyed verbally, faster and more in-depth, it creates richer communication. • No dedicated app or camera required. Share information simply by holding your smartphone over the other person’s. • Compatible with all social media platforms. It can also be integrated with business card management tools. • You can post any URL, giving you complete flexibility in creating your profile. • Eco-friendly business cards that can be used forever with a single purchase.
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-2961a235b55921c668f47e3ce372eb28-3900×2600.png Just like a transportation IC card or tap-to-pay, simply hold your smartphone over your smartphone to display your profile page. In addition to basic information, you can also post any URL, including social media links, business card management apps, your company website, sales materials, and videos.
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-7184458ec6d8c35168725c18d0ed16d9-1920×1005.png Prairie Card for corporate customers In addition to the basic features of Prairie Cards, the “Prairie Cards Business” version allows you to create, manage, and analyze multiple accounts in bulk using a dedicated admin panel. ▶︎ Official website https://prairie.cards/ ▶︎Digital business cards for businesses
https://prairie.cards/pages/for-biz Overview of new features ◼︎Innovative AR Video Profile Experience This new feature allows you to embed AR video content into your Prairie Card profile page. This is a major evolution from traditional text and static self-introductions to a dynamic, three-dimensional visual experience. ◼︎High-quality content filmed at TOKYO NODE LAB AR videos are professional-quality content filmed at “TOKYO NODE LAB.” You can create an impressive and memorable profile video against the backdrop of the facility’s sophisticated space and state-of-the-art facilities. ◼︎Utilizing Palan’s advanced AR technology To produce and distribute AR videos, we use the “palanAR” platform from palan Inc., which has 18,000 users and over 50,000 production projects under its belt. It’s optimized for smooth playback using only a smartphone web browser, allowing anyone to easily enjoy the AR experience. ◼︎Integration with Prairie Cards The new AR video feature can be used in conjunction with all existing features, including social media integration, document sharing, access analysis, and business card management tool integration. Achieve comprehensive business communication with a single card.
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-9629735ac3a6c5679a3f51b1086cebc7-2000×1333.jpg TOKYO NODE LAB photo studio
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-474a1dc6480c9b09c4ec2a01bdd1b232-1928×1013.png Experience flow on Prairie Card Role of each company Role of Prairie Cards We provide the platform infrastructure for “Prairie Card,” a digital business card service that has been used approximately one million times. It is widely used by individuals and large
corporations, and we have received many positive comments, such as “Sales efficiency has improved,” “I can now make memorable
self-introductions,” and “I’m satisfied with the environmentally friendly business card exchange.” We leverage platform technology that combines ease of use and functionality, cultivated through our extensive user experience.
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-db8a2173dbf268034df928b9da2d24ff-3000×2002.jpg Role of TOKYO NODE LAB As a research and development team creating “new urban experiences,” we are promoting cutting-edge initiatives that combine urban space and technology. We are offering our cutting-edge information dissemination center, “TOKYO NODE,” as a filming location to demonstrate a new value creation model for urban spaces.
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-24fce9386e0240f8cbcbbbd1a1f9b15c-2000×1333.jpg Technology provided by palan Co., Ltd. We’ve expanded our technical expertise, with over 50,000 AR production projects in the education, tourism, and entertainment sectors, to the business communication field. We provide a platform that allows you to create
professional-quality AR content with intuitive operation. Image
URL: https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-1ea0bcdd9d979bfbe578a785f003418b-1920×1080.jpg Role of Directions Inc. He is responsible for concept creation together with TOKYO NODE LAB. He is responsible for driving the project forward by continually drawing sketches that visualize the future.
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-667cd81778871716804a5a862b7b1dfb-1920×1080.jpg Future prospects • Combining AR with digital business cards allows for more immersive self-introductions and company promotion. • Creating new connections between cities, technology, and business tools • Wide range of applications including branding, tourism promotion, and events. • A new model that differentiates itself as an environmentally friendly, feature-enhancing digital tool.
About the Event
https://prcdn.freetls.fastly.net/release_image/63728/30/63728-30-e7f96a4b0c5de8dc3ed0cdab08deee23-1920×1080.png The official announcement of this feature will be made as a special session at “TOKYO NODE OPEN LAB 2025,” hosted by TOKYO NODE LAB. This event is positioned as a forum for exploring the future of cities and technology, and this collaboration will be introduced as a symbolic initiative. ・Event Name: TOKYO NODE OPEN LAB 2025 Special Session “The Future of AR x Digital Business Cards” ・Date and Time: Thursday, October 23, 2025, 2:00 PM – 4:00 PM ・Venue: TOKYO NODE LAB – Event format: Invitation only (limited to 20 people) – Main content: ・Demonstration of AR video function – Participant experience session ・Individual interviews ・Details
・https://www.tokyonode.jp/lab/events/openlab2025/index.html Studio Prairie Inc. Company Profile With the vision of “creating a world filled with ‘I’m glad we met,'” we operate “Prairie Card,” a digital business card that can be accessed simply by holding a smartphone over it. Prairie Card is an IC card that can be created with an original double-sided design. It is a new communication tool that allows for faster and more in-depth self-introductions and information exchanges simply by holding the card over the other person’s smartphone. We are not only working to solve the problems of paper business cards, but also to imagine new value that will enrich communication. ・Company Name: Studio Prairie Inc. ・Head Office Location: 1-11-2 Hiroo, Shibuya-ku, Tokyo ・Co-Representatives: Daichi Katayama and Akane Sakaki ・Business: Planning, development, and sales of technology products ・Established: July 2020 ・URL: https://prairie.cards/ TOKYO NODE LAB overview “TOKYO NODE LAB is the research and development team for TOKYO NODE, the information dissemination hub at Toranomon Hills. Through co-creation with companies and creators from a variety of fields, we are promoting numerous projects to create “new urban experiences” that are not limited to existing fields such as technology, services, art, and entertainment. By combining three elements – a space that serves as a stage for a creative ecosystem, a community that brings together a wide variety of players, and technology that fuses the real and digital – we are realizing new urban experience designs that transcend fields. Overview of palan Co., Ltd. With a mission to “combine reality and digital to create a new society,” Palan Inc. provides a platform that uses AR to solve marketing and tourism challenges, including the no-code AR creation service “palanAR” and the revolutionary tourist map “AR Maps.” Since around 2017, when there were few examples in Japan, the company has been developing WebAR technology, providing AR services and
development to a wide range of industries, including local
governments, the entertainment industry, and the promotion industry. Directions Inc. Overview Directions Inc. is a creative company that solves the challenges faced by businesses and society by proposing new worldviews. Including the production of programs such as NHK Educational TV’s “The Wakey Show” and “Bit World,” From stage and game development to branding, We contribute to society with our
free-spirited imagination. Contact Information for this Matter Prairie Card Public Relations Office Contact
Us:https://share.hsforms.com/1P7TnrxK6S4GMLqbBvCr3QQnwbzi