Nielsen Sports Japan, Inc. Nielsen Japan will hold a free webinar jointly with three group companies

[Nielsen Sports Japan, Inc.] Nielsen Japan to host free webinar in collaboration with three group companies ​
Nielsen Sports Japan Inc. Press Release: October 1, 2025 Nielsen Japan to hold free webinar in
collaboration with three group companies Sponsorship, TVx Digital Integrated Reach & Audience Analysis, and Metadata – Nielsen Demonstrates New Value Creation
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Nielsen Sports is a global research company specializing in sports media value conversion, ambient research, data analytics, and consulting. On October 1, Nielsen Digital Japan Co., Ltd. (located in Akasaka, Minato-ku, Tokyo; founded in December 2007; CEO: Yuji Matsunaga) announced that it will be holding a webinar jointly with group companies Nielsen Digital Co., Ltd. and Gracenote Co., Ltd. This marks the first time that a webinar will be held by the three group companies. Nielsen Japan Free Webinar to be held on the 23rd of this month Nielsen Japan Free Webinar Event Details In this webinar, three of Nielsen Japan’s expert teams will Nielsen Sports, Nielsen Digital, and Gracenote will present how they are using data and technology to create new value. They will explain the latest initiatives required by advertisers, media, and brands, including measuring the effectiveness of sports sponsorships, integrated TV and digital reach analysis, and adding high added value to content through metadata and ID. Speakers from each team will share specific examples and global trends, exploring the potential of future marketing research and media and content value creation. 1. Nielsen Sports: Sports marketing data to maximize sponsorship…
https://prcdn.freetls.fastly.net/release_image/49751/46/49751-46-8f6d78faa238866f09a7f4f0893a3f5b-1282×532.png Nielsen Sports Japan, Inc. Yuji Matsunaga/Seki Yohei As sponsorship efforts in the sports world shift from “support” to “utilizing sponsorship to achieve corporate goals and solve problems,” there is a need to measure the effectiveness of sponsorship value. This article introduces methods for measuring sponsorship effectiveness using AI (media value conversion), efforts to understand the current situation and increase sponsor value, and examples of global trend reports. The days when sports sponsorship was considered satisfactory simply by displaying a billboard have come to an end. New activation practices are required. 2. Nielsen Digital: TV x Digital Integrated Reach Analysis | Capture “True Reach and Viewership” without Duplicates
https://prcdn.freetls.fastly.net/release_image/49751/46/49751-46-b95037c1bffafd5f69e8f925075e6b88-1000×346.png Naofumi Otaki, Nielsen Digital, Inc. TV and digital integrated reach analysis aims to capture “true reach and viewer ratings” without overlaps. Using reliable data based on Japan’s population size, this article explains the “actual reach” from two perspectives. First, we will use Nielsen One Ads (a “people”-based” advertising effectiveness verification using metrics that cross TV and digital) to visualize the pure reach, eliminating overlap between TV and digital, and provide hints for maximizing advertising effectiveness through audience measurement across media. Furthermore, we will use internet viewer ratings (NetView, MobileNetview) to understand the trends of the websites and apps that your target actually uses, and explain more precise targeting and effective planning ideas. 3. Gracenote: Metadata and IDs add even more value to your content
https://prcdn.freetls.fastly.net/release_image/49751/46/49751-46-aedc009435415c28aec9b5e3432150ce-814×350.png Gracenote, Inc. Toshihide Watanabe Metadata and IDs may help Japan-produced content of great value to be distributed more quickly and widely globally. Standardized, detailed metadata tags may also help advertisers protect their investments when delivering their products and services to targeted audiences. In this age of AI, with all the information generated every day, it is important to ensure that the information sources related to content are accurate. What role does Gracenote play in this? I will talk about how Gracenote can help viewers find the content they want from the perspective of metadata and ID in the media industry, and how it can support content providers and set manufacturers in further increasing their profits and continuously improving their productivity. Date and time: October 23, 2025 (Thursday) 16:00-16:50 We know this is a busy time for you, but we hope you will be able to participate. Apply here *Please register using the link above to apply for the course. Note: The title and content of the presentation may be subject to minor changes. Participation Fee: Free Capacity: 200 *Please note that applications from companies handling competing products may be rejected. *If the number of applications exceeds capacity, a lottery will be held. *The lottery results will be notified when the participation ticket is sent to the registered email address. *Please note that unsuccessful applicants will not be notified. 【Participation Information】 ◆ This seminar will be held online using Zoom. ◆ Please install the Zoom application in advance. ◆ Zoom connection information will be provided separately to those who have registered. ◆ Zoom will be recorded during the seminar for historical purposes. Thank you for your understanding. For inquiries regarding this seminar, please contact us at the address below. Nielsen Digital, Inc. Client Services Email: jpw_ClientServices@nielsen.com Hours of Operation: Monday – Friday 10:00 – 18:00 (excluding holidays)
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