《Sendenkaigi Inc.》 [New Book Announcement] “How to Create a Beautiful Brand: The Shiba Gym Concept Method Developed from 400 Cases” Released October 1st
Sendenkaigi Inc. Press Release: October 1, 2025 [Pre-release reprint decided] “How to Create a Beautiful Brand: The Shiba Gym Concept Method Developed from 400 Cases” to be released on October 1st Shiba Gym, led by Yoko Shibata, unveils its unique branding method for the first time! Learn how to weave a story that will resonate with your brand. Sendenkaigi Inc. (Headquarters: Minato-ku, Tokyo / President and CEO: Tomoya Takahashi), a publisher specializing in advertising and marketing, has published “How to Create a Beautiful Brand.” “The Shiba Gym Concept Method, Developed from 400 Cases,” will be released in major bookstores and online bookstores nationwide on October 1st. This is the first book by Shiba Gym, the hit maker inundated with requests, led by Yoko Shibata, to talk about their unique branding method.
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https://prcdn.freetls.fastly.net/release_image/2888/651/2888-651-9a9b3c11254fe59abc14bccd2d5ab0ae-1280×643.jpg Author Shibata Yoko Office (Shiba Gym) A consulting firm specializing in branding with over 20 years of experience. We identify a brand’s unique identity and intrinsic value, strategically designing a “concept” that will make it a popular choice and a “brand story” that will resonate with customers emotionally. We help our clients create fans of the brand they desire, and strive to create brands that, over time, become more and more appreciated for their existence. Image
URL: https://prcdn.freetls.fastly.net/release_image/2888/651/2888-651-8a598c88e1b531c7711c3448501ed700-600×720.jpg Yoko Shibata (Yoko Shibata) Representative and Brand Producer of Yoko Shibata Office. Founded Yoko Shibata Office in 2004. Undertaking a wide range of work, including store and product development and corporate branding, she has attracted attention for creating moving experiences that prioritize the customer’s perspective and
story-driven branding. In addition to serving as restaurant producer for the Japan Pavilion at Expo Milano, she has also been involved in a wide range of branding projects, including Grand Tree Musashi-Kosugi, Nihon Kotsu, and NOT A HOTEL. In the fall of 2013, she launched the apparel brand “BORDERS at BALCONY,” for which she serves as designer. Table of contents Part 1: Understanding What is a Brand? Chapter 1: Why is a “brand” needed now? Toward an era where “brands that resonate” are chosen / What is a brand, anyway? Chapter 2: Shiba Jim’s approach to branding The concept is the “core” of brand strategy / What is the “personality” that makes a brand a choice? Part 2: Shiba Gym’s Branding Method Chapter 3: Marketing Research to Find a Winning Concept Marketing research is a journey in search of “identity” / Target definition that clarifies “for whom” / “Story” is the true essence of Shiba Gym Chapter 4: How to put it into words? Creating a Winning Concept Consider the Concept from the WHY / The Brand is in the Details Chapter 5: Shiba Gym Style “Concept Book” Released An Important Book to Guide Your Project Chapter 6: Implementing the Concept and Creating a Brand The Phase of Embodying Touchpoints/From Brand Development to “Establishment” What you can do starting tomorrow to become a brand director Information about the launch event • Publication Commemoration Yoko Shibata & Mari Nakahara Talk Event (Daikanyama Tsutaya Shoten) A special talk event will be held at Daikanyama T-Site. Shibagym CEO Yoko Shibata and Senior Director Mari Nakahara, who has led numerous projects, will discuss brand building, sharing practical knowledge they’ve gained on the job, the inside story of their successes, and real-life anecdotes from the process of developing a brand. After the talk, there will also be a book signing event for those who purchase the book. Don’t miss this opportunity! Date and Time: Friday, October 17th, 7:00 PM – 8:30 PM Location: Daikanyama T-Site (17-5 Sarugaku-cho, Shibuya-ku), Building 3, 2nd Floor, SHARE LOUNGE Capacity: 65 in-store participants / 400 online participants Organizer: Daikanyama T-Site Books Details and
registration: https://store.tsite.jp/daikanyama/event/humanities/50008-2142200921.html • Publication Commemorative Selection Fair (Aoyama Book Center Main Branch)
https://prcdn.freetls.fastly.net/release_image/2888/651/2888-651-ceb57e83978dcd5ab19b1fbe1c409d4e-3900×1147.jpg Aoyama Book Center Main Branch (5-53-67 Jingumae, Shibuya-ku) will be holding a book selection fair to coincide with the book’s release. Along with this book, there will be a selection of books selected by Shiba Gym staff, complete with recommendations. Please stop by.
https://prcdn.freetls.fastly.net/release_image/2888/651/2888-651-352b3bb752e79512f946b304bd393a27-3900×1024.jpg About the advertising conference Starting with the monthly magazine “Sendenkaigi” (Sendenkaigi) launched in 1954, Sendenkaigi Inc. has expanded into a wide range of businesses, including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as “Sendenkaigi,” “Hanko Kaigi,” “Kouryō Kaigi,” “Brain,” and “Kankyo Business,” as well as the operation of the online media “AdverTimes,” Sendenkaigi disseminates the latest trends and practical knowledge related to marketing, creativity, and the environment. In addition, the company offers courses and training attended by approximately 100,000 people annually, focusing on developing the next generation of talent. Contact: Sendenkaigi Inc. Book Editorial Department 3-11-13 Minami Aoyama, Minato-ku, Tokyo 107-8550 E-mail: shoseki-henshu@sendenkaigi.co.jp
