Introducing the new Moomin product series, “SNOWY WAY HOME”! Mugs, home socks, and more featuring designs of the residents of Moomin Valley spending winter will be released sequentially from October 2025.
Rights & Brands Inc. Press release: October 1, 2025 To Members of the Press Introducing the new Moomin product series, “SNOWY WAY HOME”! Mugs, home socks, and other items featuring the residents of Moomin Valley spending the winter will be released sequentially from October 2025. This series features designs of Moomin Valley residents, including Moomin and Little My, who are exploring freely in the snow and staying up all winter. Rights & Brands Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kumiko Ito; hereinafter, “Rights & Brands”), which manages the Moomin license in Japan, has announced the launch of a new Moomin product series, “SNOWY WAY We are pleased to announce the release of “Snowy Way Home.” The collection will include seasonal items such as fashion goods and interior accessories featuring artwork of Moomins enjoying winter, as well as a campaign to give away limited edition novelty stickers. Moomin Official
Websitehttps://www.moomin.co.jp/
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-fd2acaf29a7d1313739f9ec7e8927a9a-1920×1280.jpg SNOWY WAY HOME The theme is “The residents of Moomin Valley decide to stay awake all winter.”
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-69732ee99264ce2bfec20bcb8f58b53e-1920×1280.jpg SNOWY WAY HOME (Snowy Way Home) With the first beautiful snowfall, the residents of Moomin Valley decide to stay awake all winter. They gradually get used to living surrounded by snow. Moominmamma wades through the snow in search of the mischievous Klipdass, while Moomin and Little My explore the pure white valley. Based on the worldview of this story, many items will be released with designs that use art that evokes a story-like quality. The lineup features gentle colors reminiscent of winter in Moomin Valley and the characters’ impressive expressions. New winter series, “Snowy Way Home,” is now available!
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-3acc8862c3b9405f2a17a4dfcb887561-1920×1280.jpg Mug (Moomin/Little My) Mug (Moomin/Little My) A mug featuring the Moomins playing in the snow. The lineup includes two designs: a soft blue Moomin pattern and a warm purple Little My pattern. These designs will add a touch of fun to your winter tea time. Price: ¥2,200 each (tax included) : Yamaka Shoten Co., Ltd. Release date: Scheduled for release on Wednesday, October 1, 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-5d7ce6da5a227ec78fb4bb7c2a0058e6-1920×1280.jpg Chopsticks (Moomin/Little My) Chopsticks (Moomin/Little My) Chopsticks from the “Snowy Way Home” series are now available. There are two designs: Moomin and Little My. We recommend buying a set for the whole family to add a touch of Moomin to your everyday dining table. Price: ¥1,100 each (tax included) : Yamaka Shoten Co., Ltd. Release date: Scheduled for release on Wednesday, October 1, 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-9bf8cbe24d158e7fa8b11b53d0a3e18a-1920×1280.jpg Sheep Boa Throw (Purple) Sheep Boa Throw (Purple/Blue) This lap blanket features soft sheepskin boa material. It comes in two colors: purple with a Moomin and Little My pattern, and blue with a
Moominmamma and Clipdass pattern. The muted colors blend easily with any interior, and are gentle on the skin, making it perfect for the living room or office during the chilly season. Price: ¥2,200 each (tax included) Publisher: Morishita Co., Ltd. Release date: Scheduled for release in mid-October 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-5c9a8de9588c71b6d2dc32590b2d22ad-1920×1280.jpg Sheepskin Boa Throw (Blue)
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-a019180152ba9d0699a638d945f064a4-1920×1280.jpg Sheepskin Boa Throw (Blue)
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-b1e7dba4ed5e39b8d3d445fd1031a2bf-1920×1280.jpg Home Socks (Black/Beige/Purple) Home Socks (Black/Beige/Purple) These home socks are perfect for the cold season. They feature a knitted pattern of Moomin skiing, a soft texture, and a snug fit that hugs your feet. They come in three colors, so you can enjoy them indoors or out to suit your mood. Price: 990 yen each (tax included) Publisher: WIX Co., Ltd. Release date: Scheduled for release in early October 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-167828374b383a00addf36dfff0f530d-1920×1280.jpg Arm Gloves (Beige/Purple) Arm Gloves (Beige/Purple) These arm gloves keep your hands warm while allowing for free finger movement. The embroidered Little My accents subtly incorporate the world of Moomin. Price: ¥1,100 each (tax included) : WIX Co., Ltd. Release date: Scheduled for release in early October 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-578da723226aa9db2ed04922c99d3e67-1920×1280.jpg Warming eye mask for while using other devices, aroma warming eye mask Warming eye mask for while using other devices, aroma warming eye mask This eye mask series features art from “Snowy Way Home” and gently warms the eye area. The “Nagare Warming Eye Mask” has holes for the eyes, so you can use it while reading or using your smartphone. The “Aroma Warming Eye Mask” is perfect for when you want to close your eyes and relax. All come with a lavender scent. Price: Nagara Warm Eye Mask (1 mask) ¥275 (tax included), 3 masks ¥759 (tax included), Aroma Warm Eye Mask (3 masks) ¥759 (tax included) Distributor: Honyarado Co., Ltd. Release date: Friday, October 10, 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-81fb78126e1bb92b2fa653169ac35e86-1920×1280.jpg Square pouch, drawstring pouch Square pouch, drawstring pouch A pouch in soft colors made from fluffy boa material, perfect for winter. Available in a square pouch perfect for storing small items and a drawstring pouch that can be squeezed tightly, the pouches feature purple ribbons and snowflake-shaped charms. Price: Square pouch ¥3,080 (tax included), Drawstring pouch ¥3,740 (tax included) Distributor: Shobido Co., Ltd. Release date: Scheduled for release on Friday, October 3, 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-4fff64eff1a7f04486bf6ea9215f55c4-1920×1280.jpg Scrunchie (Pink/Purple) Scrunchie (Pink/Purple) A scrunchie made of soft material. The pink one comes with a Little My charm, and the purple one with a Moominmamma charm. They are great for styling your hair, or you can wear them on your wrist to accentuate your outfit. Price: ¥1,760 each (tax included) Distributor: Shobido Co., Ltd. Release date: Scheduled for release on Friday, October 3, 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-f52ccc48ce510d56b2b2490cf89caab4-1920×1280.jpg Dry lease Dry lease This dried wreath, primarily made with purple flowers, is decorated with Moomin skiing decorations. The design, which harmonizes natural textures with a playful Scandinavian flair, is perfect for seasonal interiors. Price: ¥5,500 (tax included) Publisher: Senshukai Iihana Co., Ltd. Release date: Friday, October 10, 2025
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-ca41e9bc8c28103251f06d19fed55981-1920×1280.jpg Fur bags, charms, round boa pouches, flat pouches Fur bags, charms, round boa pouches, flat pouches This series is inspired by the art of Little My making snowballs. The fluffy fur bag and charm featuring Little My are playful accents for winter outfits. The round boa pouch, shaped like a snowball, and the flat pouch, with the snowball part made of soft material, are also items you’ll want to own. Price: Fur bag ¥3,850 (tax included), charm ¥1,320 (tax included), round boa pouch ¥1,980 (tax included), flat pouch ¥2,310 (tax included) Distributor: Zowie Inc. Release date: Thursday, October 9, 2025 Receive a limited edition Snowy Way Home novelty sticker! Image
URL: https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-575e01b814c2c0a24a4234cdd250456f-1920×1280.jpg Snowy Way Home Limited Edition Novelty Sticker Purchase eligible products at the following stores to receive a Snowy Way Home exclusive novelty sticker. It’s designed to sparkle like an aurora and change color depending on the angle you view it from. *Please contact each store for gift terms and conditions. Participating Stores
*Distribution period varies by store. *Distribution will end while supplies last at each store. ・Moomin Shop (Ginza Store, Osaka Store, Yokohama Store, Nagoya Store, Futakotamagawa Store) ・Moomin Shop Casual Edition (Sapporo Store, Ueno Store, Yokohama Store, Tennoji Store, Kyoto Store, Cocoon City Store, Minamore Hiroshima Store) ・Moomin Cafe Karuizawa ・Moomin Cafe Floral Valley ・Moomin Cafe Stand (Koshigaya Laketown, Osaka Umeda) ・MOOMIN SHOP ONLINE
(https://shop.moomin.co.jp/) ・Moomin Shop Rakuten Market Store (https://www.rakuten.co.jp/shop-moomin/) A shop where you can purchase “Snowy Way Home” items “Snowy Way Home” items can be purchased at Moomin Spots and shops nationwide. *Scheduled to start handling from October 2025 onwards. *The availability start date and products sold vary depending on the store. ムーミンショップ 銀座店 東京都中央区銀座西 3-1 先 Ginza Inns 1st floor Osaka store Lucua 8th floor, 3-1-3 Umeda, Kita-ku, Osaka, Osaka Prefecture Yokohama store Sotetsu Joinus 1st floor, 1-5-1 Minamisai, Nishi-ku, Yokohama, Kanagawa Nagoya store 6th floor, Takashimaya Gate Tower Mall, 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi Futakotamagawa store 2-21-1 Tamagawa, Setagaya-ku, Tokyo
Futakotamagawa Rise S.C. Town Front 6th floor Moomin Shop Casual Edition Sapporo store Sapporo Stellar Place Center 5F, Kita 5-jo Nishi 2-chome, Chuo-ku, Sapporo, Hokkaido Ueno store 7-1-1 Ueno, Taito-ku, Tokyo Atre Ueno WEST 1st floor Yokohama store 2-16-B1 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture Yokohama Station East Exit Underground Mall Porta Tennoji store 6th floor, Tennoji Mio main building, 10-39 Hidenin-cho, Tennoji-ku, Osaka Kyoto store 902 Higashishiokoji-cho, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture South area, 2nd basement floor Cocoon City store 4-267-2 Yoshikicho, Omiya-ku, Saitama City, Saitama Prefecture Cocoon City Cocoon 12th floor Minamore Hiroshima store 5th floor, minamoa, 2-37 Matsubaracho, Minami-ku, Hiroshima City, Hiroshima Prefecture Moomin Cafe Karuizawa Karuizawa, Karuizawa, Karuizawa-machi, Kitasaku-gun, Nagano Prefecture Karuizawa Prince Shopping Plaza (W01/02 section) Moomin Cafe Floral Valley 3-5-1 Jingumae, Shibuya-ku, Tokyo Jingumae 351 Building (1st floor) ムーミンカフェ スタンド Koshigaya Lake Town Aeon Lake Town mori 2nd floor, 3-1-1 Lake Town, Koshigaya City, Saitama Prefecture Osaka Umeda 1-1-3 Shibata, Kita-ku, Osaka City, Osaka Prefecture, Hankyu Sanbangai, South Building B2F MOOMIN SHOP ONLINE https://shop.moomin.co.jp/ ムーミンショップ 楽天市場店 https://www.rakuten.co.jp/shop-moomin/ Moomin spot list page https://www.moomin.co.jp/about/moomin-spots
Many other items are scheduled to appear in the Snowy Way Home” series! Please check the Moomin official website for details.
https://www.moomin.co.jp/ ムーミン公式サイト・公式SNS “Moomin” official website https://www.moomin.co.jp/ “Moomin” Official X (old Twitter) ugc noopener”>https://x.com/moomin_jp 「ムーミン」公式Instagram
https://www.instagram.com/moominofficial_jp/ 「ムーミン」公式Facebook https://www.facebook.com/moominjp/ 「ムーミン」公式Threads
https://www.threads.com/@moominofficial_jp
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-c40303bd75c786e73643652af3778a9a-1383×1909.jpg ムーミン 「ムーミン」とは “Moomin” was created by Tove Jansson, a writer, painter, and artist. The story of Moomintroll and his friends begins with the novel “The Little Troll and the Big Flood” published in 1945 and has been translated and published in more than 50 countries. Goods, spots, animations, etc. based on the original novels, comics, and picture books are loved not only by people in their home country of Finland, but also by people in many countries including Japan.
https://prcdn.freetls.fastly.net/release_image/51871/68/51871-68-a1fc5fd48a39865b2838b4dba3b75c8a-1000×1257.jpg Tove Jansson 「トーベ・ヤンソン」とは Tove Jansson, the creator of Moomin, was born in Helsinki, the capital of Finland, in 1914, the daughter of a sculptor and a commercial painter. He showed talent from an early age and was active as a painter and illustrator. In 1945, he published the novel “The Little Troll and the Great Flood” and brought Moomin into the world. Until his death in 2001, he continued to actively create works, leaving behind many genre-defying works, including novels other than Moomin, and fresco paintings. Rights and Brands Co., Ltd. Our business includes the comprehensive management of Moomin licenses in Japan (excluding translation and publication rights, theme parks, and performing arts), as well as the video distribution of the TV animation “Moomin Valley Friends.” https://www.rightsandbrands.co.jp/
