KADOKAWA Corporation SHOCK EYE, the “walking power spot” who has published a new book, “Let’s start by making the people in front of us happy,” is also producing a Japanese culture festival.

[KADOKAWA Corporation] SHOCK EYE, the “walking power spot” who published the new book “Let’s start by making the people in front of you happy,” is self-producing a Japanese culture festival. ​
KADOKAWA Corporation Press Release: October 1, 2025 SHOCK EYE, the “walking power spot” who has published the new book “Let’s Start by Making the People in Front of You Happy,” is also producing a Japanese culture festival. “JAPANUP FES×Shrinegram 5th Anniv. in Tokorozawa Sakura Town” will be held on Saturday, November 29th and Sunday, November 30th, 2025! SHOCK, a member of Shonan no Kaze and known as a “walking power spot,” has published a new book, “Let’s Start by Making the People in Front of Us Happy” (released November 6, 2025 / KADOKAWA). EYE will be holding a Japanese culture-themed festival he produced himself, “JAPANUP FES,” at Tokorozawa Sakura Town (Tokorozawa City, Saitama Prefecture) on Saturday, November 29th and Sunday, November 30th, 2025.
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About “JAPANUP FES 2025” SHOCK EYE, a member of Shonan no Kaze, has been described by popular fortune teller Getters Iida as “a person with great luck that only one in tens of thousands possesses,” and is known as a “walking power spot.” He’s also a shrine enthusiast, visiting shrines all over the country. The photos he posts on social media have garnered attention, with many saying, “Setting them as your wallpaper will bring you good luck.” He himself values ​​”small habits” and believes that positive actions bring good fortune. Based on this experience, “JAPANUP FES” was born, inspired by the idea of ​​”taking care of yourself first,” which is also the theme of his new book, “Let’s Start by Making the People in Front of You Happy.” SHOCK EYE says: “While touring shrines, I realized how wonderful Japan is. But at the same time, I also felt like communities where people can gather are disappearing. Shrines are like the center of a community, and when you think about it from that perspective, I thought that if such places existed, people would gather and things would change.” “Also, I think it would be difficult if we couldn’t be proud of our country. That’s why I thought it would be great to hold a festival here in Tokozawa Sakura Town, where Musashino Iza Reiwa Shrine is located, where everyone could gather and rediscover the ‘wonderfulness of Japan.'” “JAPANUP FES,” born from that idea, will feature food trucks and photo spots that will allow people to experience the charm of Japan, as well as collaborative projects with the stores within the building. Of course, SHOCK EYE himself will also be participating. Take this opportunity to experience “Japan Up” along with the new issue. Event overview ■Event name: “JAPANUP FES × Shrinegram 5th Anniv. in Tokorozawa Sakura Town” ■Dates and Times: Saturday, November 29th and Sunday, November 30th, 2025 ■Event Times: Varies by event. *Events will proceed rain or shine; may be changed or canceled in the event of strong winds or severe weather. ■Venue: Tokorozawa Sakura Town (3-31-3 Higashi-Tokorozawa Wada, Tokorozawa City, Saitama Prefecture / Approximately 10 minutes’ walk from Higashi-Tokorozawa Station on the JR Musashino Line) ■ Admission Fee: Free ■ Official Website: https://japanupfes.jp/ ■Tokorozawa Sakura Town:
https://tokorozawa-sakuratown.com/event/japanupfes2025.html ■Organized by: TV Asahi Music ■Co-organized by: KADOKAWA ■Supported by: Kadokawa Foundation ※Event details are subject to change without notice Event details Musashinoza Reiwa Shrine “JAPANUP The “FES” will kick off with a dedication ceremony for the “Chigo-no-Wa” (a straw circle) created by SHOCK EYE! Also, be sure to check out the “Power Photo Spot” where you can take photos with the same composition as the torii gate photographed by SHOCK EYE! ◆Chigo-no-Wa Dedication Festival: Saturday, November 29th, 10:00 AM – 11:00 AM
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-79d188b2e2d35ed41a83c7e6e01a7be9-3900×3098.jpg An event similar to a dedication ceremony for the “Chigo-no-wa” (shrimp ring) created by SHOCK EYE and worship association members has begun. A Shinto ritual related to the “O-harai” (Great Purification), a traditional event to purify the area of ​​impurities that have accumulated over the past six months, was held. * “Passing through the Chinowa-kuguri” is a Shinto ritual to purify oneself of the sins and impurities of the past six months. This ritual, called “Oharae,” is held every year on the last day of June and December. ◆Power Photo Spot & Goshuincho (Stamp Book) Sales A “Power Photo Spot” has been set up where you can take photos with the same composition as the torii gate photographed by SHOCK EYE. Goshuincho (stamped shrine seal books) are also available for purchase.
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-aec3028ece6734e2fe22e5eef720a6b2-1334×2000.png Power Photo Spot: November 29th (Sat) and 30th (Sun) 5:00 PM – 7:00 PM (scheduled) ←Power photo of a torii gate taken by SHOCK EYE Image
URL: https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-db51a827059238456af639e5f1523ed6-1417×2122.jpg Goshuincho (Stamp Book) Sales: November 29th (Sat) and 30th (Sun) 10:00～17:00 ←Goshuin book Central Plaza Experience the charm of Japan at the food trucks and booths themed around “Japan Up”! ◆Food truck operation: November 29th (Sat) and 30th (Sat) 10:00-19:00 [Scheduled]
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-d64d7d47fc69afa1aa45a5d84b17f87c-2305×1729.jpg A wide selection of food trucks and booths selected by SHOCK EYE will be on display, all based on the theme of “Japan Up.” Additionally, Manekichi, the character from SHOCK EYE’s fan club “Shrinegram,” will be appearing at various locations as an event character, and SHOCK EYE himself may even make an appearance at the venue!
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-22bf54d9384f1c907f9e1f0fd92edbd8-478×460.png Shokichi-kun Da Vinci Store SHOCK EYE’s “power photos” on display! On the day of the festival, there will also be autographed books available!! ◆ SHOCK EYE Special Corner & Power Photo Exhibition November 6th (Thursday) – December 7th (Sunday)
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https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-339cb5b034dcd55e42f8069f3af854b4-1500×2000.jpg ↑ Power photo taken by SHOCK EYE. *Photo is for illustrative purposes only. ◆Festival Limited Time Only: Limited quantities of autographed new books on sale November 29th (Sat) and 30th (Sun) For the two days of “JAPANUP FES,” we’ll be selling autographed copies (limited quantities) of SHOCK EYE’s new book, “Let’s Start by Making the Person in Front of You Happy.” Don’t miss this opportunity!
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-dfdc0d082243ae06a21546d80bb8d4c4-2000×1333.jpg ●Da Vinci Store Business hours: Weekdays: 11:00-19:00, Saturdays, Sundays, and holidays: 10:00-20:00 Collaboration Menu Collaboration menus now available at Kadokawa Shokudo, Tully’s Coffee, and Musashi Rikyu! ◆Collaboration Menu November 29th (Sat) and 30th (Sun) during restaurant hours A collaboration menu with “JAPANUP FES” will be available at Kadokawa Shokudo, Tully’s Coffee, and Musashino Rikyu, all within Tokorozawa Sakura Town. Novelty giveaways are also planned!
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-30c70ef64496f23e50d7dd9f5b22db08-1400×1000.jpg ↑Kadokawa Shokudo
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-33aefb15777fc365c00290daac77cd2e-3900×2600.jpg ↑Tully’s Coffee
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-966b827cd053d0043a77911032656f88-3900×2600.jpg ↑Musashi Rikyu Fan Club Exclusive Event Live Streaming of SHOCK EYE Fan Club “Shrinegram” Event ◆Shrinegram Members Only “Eye Inlay Party” November 29th (Sat) and 30th (Sun) Doors open 11:30 AM / Show starts 12:00 PM
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-210148c28b1d8260795efe09c8c004ea-3900×2600.jpg At Japan Pavilion Hall B, I was shocked to see the member plate of Shokichi-kun with his one eye open, along with a talk about his new book, “Let’s Start by Making the People in Front of Us Happy.” EYE will hold an “eye-painting event” where he will hand-paint the eyes himself. On the 30th, a live talk show will be streamed on SHOCK EYE’s official Instagram account.
(https://www.instagram.com/shockeye_official/) New book “Start by making the person in front of you happy”
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-f3841ee5960a0df8d6286dc4e082384d-1500×2202.jpg ◆New Book Information Book Title: “Start by Making the People in Front of You Happy” Author: SHOCK EYE (Shonan no Kaze) Release Date: Thursday, November 6, 2025 Price: ¥1,760 (tax included) 〇Signed book distribution & photo session ・Kinokuniya Bookstore Grand Front Osaka Date and Time: 2025 Friday, November 14th, 2025, 3:00 PM – Book First Shinjuku Store Date and Time: Saturday, November 22nd, 2025, 12:00 PM : 00:00~ ※ As of Wednesday, October 1st, Kinokuniya Grand Front Osaka and Book First Shinjuku have closed event registrations. Author: SHOCK EYE Profile
https://prcdn.freetls.fastly.net/release_image/7006/17840/7006-17840-f8f9e0670d6b3efac1a4347951336507-1801×2700.jpg SHOCK EYE Born in Kanagawa Prefecture. Formed Shonan no Kaze with RED RICE, Wakadanna, and HAN-KUN. Their signature songs “Junrenka” and “Suirenka” are still sung by people of all ages. As a producer, he has written songs for Hello! Project, WEST., Fisher’s, and others. In recent years, he has expanded his activities beyond music, running the members-only Instagram content “Shrinegram” and holding a solo exhibition as a photographer at Umeda Hankyu. His books include “The Little Habits I Keep Up With That Have Called Me a Walking Power Spot” and “The Habits I Keep Up With That Have Called Me a Walking Power Spot” (both published by Kodansha), “SHOCK EYE’s Thinking on Good Luck” (Diamond Inc.), and “You’ll Want to Set It as Your Wallpaper” (Kodansha).
■About Tokorozawa Sakura Town In November 2020, KADOKAWA opened this large-scale cultural complex in Tokorozawa City, Saitama Prefecture, as one of Japan’s largest pop culture hubs. In addition to a book manufacturing and logistics factory, KADOKAWA offices, event spaces (Japan Pavilion, Sennin Terrace), shops (Da Vinci Store), restaurants (Kadokawa Shokudo), and commercial facilities, the complex also includes the Kadokawa Musashino Museum, operated by the Kadokawa Culture Promotion Foundation. It is also positioned as a base facility for the “COOL JAPAN FOREST Initiative,” which is being jointly promoted by KADOKAWA and Tokorozawa City, and the “Saitama Culture Tourism Republic,” which is being promoted based on a tripartite agreement between KADOKAWA, Saitama Prefecture, and Tokorozawa City. https://tokorozawa-sakuratown.com/ ■ “Musashino Imasu Reiwa Shrine (Musashino Imasu Uruwashiki Shrine)” About Yamato no Miyashiro (Miyashiro Shrine of Yamato) This shrine was erected in Tokorozawa Sakura Town in July 2020. Commonly known as “Musashino Reiwa Shrine,” it serves as a place of prayer, relaxation, and excitement in this sacred place of COOL JAPAN, with the hope that Japan’s beautiful and shining culture will continue to flourish forever.
https://musashinoreiwa.jp/ ■About KADOKAWA Corporation KADOKAWA is a comprehensive entertainment company engaged in publishing,
anime/live-action films, games, web services, education/EdTech, and other businesses. We discover talent from around the world, create diverse intellectual property (IP), and develop it across a variety of media. We are maximizing the value of our IP through our “Global Media Mix with Technology” strategy, leveraging technology to deliver this IP to the world. https://group.kadokawa.co.jp/ The end