Kirin Brewery Co., Ltd. Launches New Product “Kirin Honkaku Jozo Non-Alcoholic Lager Zero” Yutaka Matsushige, Nana Eikura, and Shotaro Mamiya Enjoy the Satisfying Deliciousness of Lager Zero in the “HUMAN” Episode, Airing Tuesday, September 30th Kirin Beer Co., Ltd. Press Release: October 1, 2025 To Members of the Media New product “Kirin Honkaku Jozo Non-Alcoholic Lager Zero” now on sale. Yutaka Matsushige, Nana Eikura, and Shotaro Mamiya are filled with happiness and delight at the satisfying taste of Lager Zero in the “HUMAN” commercial, which begins airing Tuesday, September 30th. After four years of development, this delicious, non-alcoholic, beer-flavored beverage is truly “Kirin Beer.” The three enthusiasts praised it, saying, “You’ll understand when you drink it,” and “It has a strong barley aroma.” They couldn’t stop smiling when they paired it with their favorite foods. Kirin Brewery Co., Ltd. (President and CEO: Hideki Horiguchi) will launch the non-alcoholic beer-flavored beverage “Kirin Honkaku Jozo” Non-alcoholic Lager Zero (hereinafter “Lager Zero”)” nationwide on Tuesday, September 30th. In conjunction with this, the new Lager Zero TV commercial “HUMAN” featuring actors Yutaka Matsushige, Nana Eikura, and Shotaro Mamiya will begin airing nationwide from Tuesday, September 30th. Image
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https://prcdn.freetls.fastly.net/release_image/170725/1/170725-1-297dfe20ede03cbee8dfb0069b8ee635-1920×1080.jpg This new TV commercial is filled with scenes of people handing out, pouring, drinking, and savoring the new “Lager Zero,” all beaming with smiles of happiness. At the center of it all are Yutaka Matsushige, Nana Eikura, and Shotaro Mamiya. Lager Zero uses the “lager beer flavor brewing method” to deliver the delicious taste that is quintessential Kirin beer, but without alcohol. Watch as the three men beam with happiness at the satisfying taste of “Lager Zero.” • Broadcast start date: September 30th (Tuesday) • Broadcast area: Nationwide • Title: Lager Zero “HUMAN” Main commercial (15 seconds) https://youtu.be/E5IEatZ7BSQ Main commercial (30 seconds)
https://youtu.be/qHetziSbYAc • Title: Lager Zero “PRODUCT” Main commercial (15 seconds) https://youtu.be/xOKrdRN-6gY Storyboard
https://prcdn.freetls.fastly.net/release_image/170725/1/170725-1-02d714aa7f4a5c632a29d24b025bb9c8-1347×1573.png Cast Interview Comments During the interview, Yutaka Matsushige, Nana Eikura, and Shotaro Mamiya couldn’t stop smiling as they paired the sake with their favorite foods. They all agreed that the proof of its deliciousness was, “You’ll know when you drink it,” and “You can really smell the barley.” □ “It pairs perfectly with gyoza.” Yutaka Matsushige praises the pairing of his favorite food. Matsushige says it’s been seven or eight years since he gave up alcoholic beverages. He loves gyoza so much that “I don’t need anything else,” and when asked about the pairing of Lager Zero, he said, “I can now publicly say that non-alcoholic drinks go perfectly with gyoza. They go perfectly together. I encourage everyone to try delicious
non-alcoholic gyoza.” “You’ll understand if you try it,” he said, squinting his eyes as he praised the drink. □ Shotaro Mamiya’s excitement at pairing with eight types of mapo tofu During the shoot, Mamiya was confronted with eight types of mapo tofu in the morning and couldn’t hide his surprise. He says he always orders mapo tofu if it’s available, even if it’s his first time at a restaurant. He
enthusiastically stated, “You’ll understand once you try it. Seeing is believing, but I think you’ll understand once you try it.” □ Nana Eikura, who “loves beer 300 times more than you think,” couldn’t stop smiling at the pairing with fried chicken. “I love beer probably 300 times more than people think,” says Eikura, who gets excited when she drinks Lager Zero. She also praised the pairing of Lager Zero with fried chicken, a staple in her household that she often makes, and was smiling throughout the interview. “It really doesn’t feel like it’s non-alcoholic. You can really smell the barley,” she said, expanding on her image of a life with Lager Zero. Performer profile Image
URL: https://prcdn.freetls.fastly.net/release_image/170725/1/170725-1-12363a2cfbf3467d1a7ceeca5bfcb788-1553×1054.jpg Yutaka Matsushige actor. Born January 19, 1963, in Fukuoka Prefecture. After working at Ninagawa Studio, he has worked extensively in film, TV dramas, and stage productions. He starred in the drama “Solitary Gourmet,” which began airing in 2012, and garnered widespread support. The feature film “Solitary Gourmet,” which he starred in, directed, and wrote, was released on January 10, 2025, and became a hit, grossing 1 billion yen and attracting over 700,000 viewers. Most recent appearances include the NHK Taiga drama “What Will Ieyasu Do?” and Netflix’s “Gourmet in the Neighboring Country.” He is a host on FM Yokohama’s “Late Night Music Diner.” He will also provide a voice role in the animated film “Endless Scarlet,” due for release on November 21.
https://prcdn.freetls.fastly.net/release_image/170725/1/170725-1-cacc82032d1f749837e8bbaa660164c8-1252×1685.jpg Nana Eikura Born on February 12, 1988, in Kagoshima Prefecture. She has appeared in numerous works, including the heroine of the NHK morning drama series “Hitomi,” and won the Japan Academy Award for Best Newcomer for her role in the 2010 film “The Bride with a Month to Live.” She has also appeared in popular works such as the “Library Wars” film series, “When I Get Home, My Wife Always Pretends to Be Dead,” and the TV dramas “For N,” “99.9: Criminal Lawyer,” “Tokyo Tarareba Girls,” “The Ship of Theseus,” and “Old Rookie.” In the fall of 2023, he launched newnow, of which he also serves as CEO. Image
URL: https://prcdn.freetls.fastly.net/release_image/170725/1/170725-1-45a0b2d9b8205fee613a62d26d7baf90-534×800.jpg Mr. Shotaro Mamiya Born June 11, 1993. Originally from Kanagawa Prefecture. He made his acting debut in the 2008 TV drama “Scrap Teacher: Teacher Rebirth.” In 2017, he made his film debut in “All Dead” and appeared in the NHK morning drama “Half, Blue.” In 2018, he appeared in the NHK morning drama “Half, Blue.” In 2020, he won the Best Actor Award at the 29th Film Critics Awards for his role in “The Boy Who Doesn’t Kill and the Girl Who Doesn’t Die,” and in 2023 he won the Newcomer Award at the Elan d’or Awards. In recent years, he has appeared in the dramas “Namba MG5” (22), “ACMA:GAME” (24), “Ignite – Outlaw of the Law” (25), “Good and Bad Things” (25), the film “Hakai” (22), the film series “Tokyo Revengers” (21, 23), “Strange House” (24), “ACMA:GAME The Movie: The Last Key” (24), and “Under Ninja” (25). Kirin Honkaku Jozo Non-Alcoholic Lager Zero Product Overview
https://prcdn.freetls.fastly.net/release_image/170725/1/170725-1-65cfbdce7f3dc6492f6abbf747428e6f-436×401.jpg • About the Production Method We use the “lager beer taste production method (de-alcoholization method)” to remove alcohol from lager-type beer, which has a bitter hop flavor and a refreshing finish. • About the contents The umami of the barley and the refreshing aroma and bitterness of hops are balanced to create a satisfying drink with a clean finish, similar to beer. • About packages The elegant matte red coloring and the imposing layout of the Lager Zero logo and sacred beasts create a high-quality design befitting an authentic beer experience. -Note- 1. Product Name: “Kirin Honkaku Jozo Non-Alcoholic Lager Zero” 2. Sales Area: Nationwide 3. Release Date: Tuesday, September 30, 2025 4. Capacity/Container: 350ml can 5. Price: Open Price 6. Alcohol Content: 0.00% 7. Manufacturing Plant: Kirin Brewery Nagoya Factory Press release attachments
