Popular webtoon “KoiFure: Less Than Lovers is Just Right” is being made into a live-action drama!
Minto Co., Ltd. Press release: October 2, 2025 To Members of the Press The popular webtoon “KoiFure: Less Than Lovers is Just Right” is being made into a live-action drama! Broadcast begins October 2nd (Thursday) on the MBS Drama Phil time slot
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(Headquarters: Minato-ku, Tokyo; Representative Director: Kazuhiro Mizuno; hereinafter “the Company”) and Sorajima Inc. (Representative Directors: Kojuro Hagiwara and Ryoro Maeda), has been adapted into a live-action TV drama. The drama will begin airing on Thursday, October 2, 2025, on the MBS DramaPhil time slot. “KoiFure ~Less Than Lovers is Just Right~”
https://prcdn.freetls.fastly.net/release_image/29274/268/29274-268-400bb7b6d247ee70c3c558dcf37a33e7-1801×2700.jpg Synopsis Kisses, hugs, jealousy, and possessiveness were all unnecessary… Or so they thought. It begins as a relationship between two awkward men and women that is more than friends, but less than lovers. A bittersweet yet sweet “contract love story” between modern working men and women. Tsuyama Seri, a manga editor working at a publishing company, has become timid about getting deeply involved with people due to past trauma. Though she longs for the thrill of romance, she’s tired of the idea of becoming someone’s “special someone” and then hurting them or hurting them in the process. Then, one night, she meets a high-spec man, Kagaya Mahiro, at a bar. He, too, wants to have a love affair that’s just fun. By coincidence, the two share the same values and “form” a certain kind of relationship. It’s a “koi-fure” relationship, where they’re “friends” but not quite lovers, enjoying only the good parts of romance. Their relationship was supposed to be perfect, based on the strict rule that “if you fall in love with the other person for real, your love friendship ends immediately.” However, as they go on more dates, genuine feelings that can’t be contained by the rules begin to emerge. This is a bittersweet yet sweet contract love story that depicts awkward adults’ journey from being “less than lovers” to finding true happiness. Work summary Original work: Jun Konno’s “KoiFure ~Less Than Lovers is Just Right~” Original idea: Jun Konno / Story: Suzu Kisaki (SORAJIMA / Minto Studio) Starring: Kohei Higuchi, Asuka Kawazu Abe Renran, Matsumoto Daiki, Kabashima Hikaru, Sakurai Aren, Hamagishi Hiyori, Kaji Masaki, and others Directors: Sawada Ikuko, Takahashi Yuya Screenplay: Shibuya Shichimi, Matsugasako Miki, Ikuzaki Fumino Music: Mizuki Kanno Production: Studio Blue Produced by: “KoiFure ~Minor Lovers Are Just Right~” Production Committee and MBS Performers
https://prcdn.freetls.fastly.net/release_image/29274/268/29274-268-a6fdaddbc5ee631af10eeeb4cdf7d416-1402×1869.jpg Higuchi Kohei (role: Kagaya Mahiro) Won the grand prize in the “Popteen” exclusive male model audition. He then played the main character, Momoi Taro/Don Momotaro, in the TV series Boutarou Sentai Don Brothers.
https://prcdn.freetls.fastly.net/release_image/29274/268/29274-268-0dfd2bba4dde7fbcac231f5ea90253b6-1234×1645.jpg Asuka Kawazu (role: Seri Tsuyama) She debuted as an exclusive model for “Seventeen.” She later garnered attention for her role as the heroine Mei Sudo in “Kamen Rider Saber.” She continues to expand her field of activity. Broadcast information Broadcasting begins Thursday, October 2, 2025! MBS / Every Thursday from 1:29 AM starting October 2nd (Thursday) TV Kanagawa / Every Thursday from 1:00 AM starting October 2nd (Thursday) Teletama / Every Monday from 24:00 starting Monday, October 6th Gunma Television / Every Tuesday from 24:30 starting Tuesday, October 7th Tochigi Television / Every Wednesday from 23:30 starting Wednesday, October 8th Chiba TV / Every Thursday from 11:00 PM starting October 9th *Catch-up streaming available for one week on TVer and MBS Dougaism. Also available exclusively on FOD! Official website [Official website] https://www.mbs.jp/koifure/ [Official [Official Instagram]
https://www.instagram.com/dramaphil_mbs/ [Official TikTok]
https://www.tiktok.com / @drama_mbs Original information Synopsis “I want to fall in love, but I don’t want a boyfriend.” One day, Seri meets Mahiro, who shares the same idea. The two hit it off and form a “love-friend” relationship, enjoying all the good parts of romance, like the thrills and heart-fluttering moments. Within the set rules, the two of them enjoy casual romantic dates. They’re not lovers, but they’re working hard and everything is going well! Or so it seemed, but gradually, they start to feel like they want to have a deeper relationship…!? They don’t want to get hurt, they just want a fun relationship. But the truth is… A true love story between modern working men and women! [Book URL] https://mechacomic.jp/books/194452 [Koifure Webtoon Official About Minto Inc. Minto is a startup that is updating the entertainment business. We aim to create a new content ecosystem by creating IP for characters, webtoons, short dramas, and more; supporting other companies’ IP business and creators; and expanding IP overseas through our bases in China, Thailand, and Vietnam. Company Profile Company name: Minto Co., Ltd. Date of establishment: August 2011 (trade name changed to Minto Co., Ltd. in January 2022) Address: 2-14-4 Kita-Aoyama, Minato-ku, Tokyo 107-0061 WeWork the ARGYLE aoyama 6F Capital: 100 million yen Executive Director: Kazuhiro Mizuno, Directors Genta Nakagawa, Nobuyuki Takahashi, Ichiro Sadahira, and Yoshitaka Hori, Outside Director Masahiro Seyama Website: https://minto-inc.jp/ Contact:
https://minto-inc.jp/contact/business/