A revolutionary idea at Hakodate’s 9-tsubo takoyaki shop! The “Card Burning” Strategy Sold Over 250 Packs in the First Month and Gained Attention in PREDGE Marketing Feature
Takoyaki Nana Press release: October 2, 2025 To Members of the Press A revolutionary approach at Hakodate’s 10-story takoyaki shop! The “card burning” strategy sold over 250 packs in the first month and gained attention through PREDGE marketing. The pro darts collaboration and autographed legends are the talk of the town. Enhance the fan experience with “travel memory cards,” trading card-style numbered tags, and seasonal shipping notifications. This popular project, featured in PREDGE, has evolved even further. Takoyaki Nana, a shop in the Yunokawa Onsen district of Hakodate, Hokkaido, has been gaining attention for its innovative approach of “baking cards” without raising prices in the face of rising prices. Pre-orders began on September 5th on BOOTH, with 120 packs sold ahead of the release date. Sales began in stores on September 20th, and over 250 packs were sold in the first month. Collaboration cards with professional darts players and travel memory cards have become a hot topic, garnering attention as “experiential content” that goes beyond collections.
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https://prcdn.freetls.fastly.net/release_image/169634/3/169634-3-c26594c8f79620ac47ab013f9901a484-1200×656.jpg These collaboration cards feature pixel art depictions of professional darts players visiting Hakodate. Some cards are autographed, making them a hit with fans. ■Fans Head to the Game with Cards in Hand After the cards went on sale, some fans visited game venues with their cards in hand and even got autographs from players themselves. Niki Osamu himself posted about the encounter on social media, sparking a buzz among fans. This type of interaction is beginning to spread thanks to trading cards. ■SNS-linked “#UnboxingCeremony” Campaign The
“#UnboxingCeremony” campaign, in which purchasers can participate by posting a picture of the moment they unbox their product on social media, is running until October 31st. Three participants will be randomly selected to receive a set of five monochrome Legend cards (not for sale) autographed by five professional darts players.
https://prcdn.freetls.fastly.net/release_image/169634/3/169634-3-8a61df3f972514a68eb4fab73780a77f-1477×1108.jpg #UnboxingCeremony The campaign prize is a hand-signed monochrome legend card (not for sale). This special edition features the signatures of five professional darts players. ■In-Store Exclusive “Travel Memories Card” Exclusively for customers who purchase a card at the Hakodate store, a specially framed image of the card will be created as a commemorative gift and posted on social media. For tourists, this card is popular not just as a purchase, but as a “certificate of having visited Hakodate.”
https://prcdn.freetls.fastly.net/release_image/169634/3/169634-3-cc509e1f0e60e11139724fc0bdc3ae23-1173×706.jpg A couple from Shizuoka came to our store to celebrate their 20th wedding anniversary. They are holding a “Takoyaki Trading Card” that they purchased in-store. The photo shows a “Travel Memories Card” they created to commemorate their visit and post on social media. ◆ Seasonal shipping notifications and numbered tags that are a hot topic on social media At the store, customers are informed of the time their takoyaki will be ready, and while they’re waiting, they are given “Takopi promo card-style numbered tags.” Each number has a different design, and customers won’t know which tag they’ll get until they receive it. Customers don’t have to wait in line at the store, so they can spend their time freely until their time is up. Not only are these cards popular as “little photogenic items” that make them perfect for posting on social media. This small touch that transforms even waiting time into a special experience has been well-received.
https://prcdn.freetls.fastly.net/release_image/169634/3/169634-3-dc164b937e79a3243a3db3e904b63833-640×480.jpg Takopi’s promotional card-style numbered tags are handed out at the store. Each number has a different design, allowing you to pass the time while you wait. They’re also popular items that are often posted on social media. ■October Limited Distribution Card《Halloween Takopi》 The October edition of the promo card, which changes monthly, will be distributed in limited quantities to customers who purchase in-store or through BOOTH during the “Halloween Takopi” cloak-wearing event, adding even more fun to your collection.
https://prcdn.freetls.fastly.net/release_image/169634/3/169634-3-76a88f58ab1a70e61d0767da9894fd28-1200×675.jpg “Halloween Takopi” promo card, available only in October. A limited number will be distributed to those who purchase in-store or online at BOOTH during the promotional period. ■Media coverage record September 18th: Appeared on FM Iruka and featured in the Hakodate Shimbun September 29th: Featured in the Hokkaido Shimbun (Minami Kaze) September 30th: Featured in PREDGE (Marketing Category) Not only has it been recognized in local media, but it has also been praised as a marketing example, and attention is spreading nationwide. Image
URL: https://prcdn.freetls.fastly.net/release_image/169634/3/169634-3-e04b9098565f4887470798e099a6620d-1011×669.jpg Professional darts player Ryo Inoue (wearing a yellow-green uniform) and the owner appeared live on FM Iruka Radio. The collaboration between the local media and the darts pro garnered widespread buzz. ■Shopkeeper’s comment Once you eat the takoyaki, it’s gone, but the card remains as a memento of your trip. We started offering “Travel Memories Cards” because we wanted customers who purchase cards in-store to take home special memories. We hope that the excitement of opening a card and the surprise of receiving a signed card will become part of your travel stories.
https://prcdn.freetls.fastly.net/release_image/169634/3/169634-3-d800e0a2b21997f1093fbad138a9da08-640×480.jpg Example of the first-run limited edition Gold Pack and the cards inside. The randomly selected cards make it popular for their thrilling opening experience. ■Product Overview Specifications: 3 cards per pack 1 sticker (same number and rarity as the card) Price: ¥500 (tax included) Sales Location: In-store (No. 1-25) “Takoyaki Nana” Online Store (No. 26-50) “BOOTH”
https://takoyaki-toreka.booth.pm/ *The first lot will be a gold pack with gold card frames. Company Profile Trade Name: Takoyaki Nana Address: 1-26-12 Yukawa-cho, Hakodate, Hokkaido Business: Takoyaki sales, trading card production and sales Online shop “BOOTH”: https://takoyaki-toreka.booth.pm/ Official X:
https://x.com/takoyakinana77 Contact for this matter 【Press Inquiries】 Contact: Yukako Tsushima Email: takoyakinana77@gmail.com *We are unable to answer phone calls during business hours, so please contact us by email.