Hochi Shimbun Co., Ltd. Launches Official Website of “HOCHI Creative STUDIO”
The Hochi Shimbun Co., Ltd. Press Release: October 2, 2025 “HOCHI Creative STUDIO” official website opened Supporting companies’ “content marketing” and “sports marketing” Hochi Shimbun (President and CEO: Tsuyoshi Hasegawa), publisher of Sports Hochi, has launched the official website for its “HOCHI Creative STUDIO ~Sports & Entertainment~ (HCS).” HCS is a section that supports corporate “content marketing” and “sports marketing,” leveraging the sports reporting, article writing, and newspaper production know-how cultivated over the 150-plus years since the Hochi Shimbun was founded. The official website can be used as a contact point for this information. Official website here
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Supporting “sports marketing,” which is gaining more attention due to the success of Japanese athletes both at home and abroad In the late 2010s, several newspaper companies established brand studios and began supporting corporate content marketing. In recent years, in addition to content marketing, “sports marketing” has also been attracting attention due to the success of Japanese athletes on the international stage and the growing popularity of sports spectatorship in Japan. Against this backdrop, Hochi Shimbun has established the first brand studio for a sports newspaper*, “HOCHI Creative STUDIO,” to primarily support corporate sports marketing activities. In addition to producing newspaper advertisements, the studio will also produce videos and provide text and photos for companies’ owned media. Strengths in sports, public racing, and entertainment – bringing together editorial expertise Hochi Shimbun publishes high-quality articles in many genres, including sports. Every day, we work on newspaper production, combining our ability to write interesting articles in a limited amount of time with our photography skills to capture the moment in a sporting scene. HOCHI Creative STUDIO utilizes these skills to create content. We also handle casting based on the relationships of trust we have built with athletes and talent through our daily interviews. Also works with YOMIURI BRAND STUDIO HOCHI Creative With the cooperation of The Yomiuri Shimbun, STUDIO will partner with YOMIURI BRAND STUDIO, which has a long track record of success in collaboration with consortiums (business alliances), to meet the wide-ranging needs of companies. (※) According to our research (September 2025), as a brand studio established by a newspaper company publishing a domestic sports newspaper, 【Release Inquiries】 Email: pr1872@hochi.co.jp For more information about this release
