[Airweave Inc.] Mao Asada and Naomi Watanabe appear together for the first time in seven years Image
URL: Airweave Inc. Press Release: October 2, 2025 Mao Asada and Naomi Watanabe perform together for the first time in seven years. ~Experience the next-generation bed mattress, New airweave~ Airweave Inc. (Chiyoda-ku, Tokyo; Chairman and CEO: Takaoka Honshu; hereinafter “Airweave”) released its new commercial, “New Airweave,” on the Airweave official website and official YouTube channel on Thursday, October 2nd. The commercial is scheduled to air in various media, including TV commercials, from Tuesday, November 4th.
https://prcdn.freetls.fastly.net/release_image/31777/155/31777-155-846a6caaf39d60113a90833cbc2bc272-1330×747.png
From the new CM “New airweave” version 1. Mao Asada and Naomi Watanabe co-star This new commercial features brand ambassador Mao Asada and comedian Naomi Watanabe. This marks the first time the two have appeared together in seven years, since the Airweave commercial in 2018. Since 2018, airweave has constantly taken on new challenges, such as developing a customizable mattress that can be divided into three sections, providing bedding for two consecutive Olympic Games (Tokyo and Paris), and expanding into the US market. Now, we are launching the “New airweave,” a next-generation bed mattress that leverages our accumulated knowledge. Asada and Watanabe have also continued to challenge themselves and evolve over the past seven years. Asada has produced three ice shows and has begun working as a coach for “MAO RINK TACHIKAWA TACHIHI,” which she oversees. Watanabe moved to New York and successfully toured seven cities across the United States. In February 2026, he plans to become the first solo comedian to perform a solo concert at the Tokyo Dome. “New airweave” was born from airweave’s repeated challenges. These two, who continue to take on new challenges and move forward into new stages, are the perfect choice for the new commercial to convey the appeal of the product. About the new CM The new commercial begins with Asada taking Watanabe’s hand and leading him to a large box with the word “NEW!” written on it. Emerging from within the box is the new product, the “Airweave Bed Mattress M2.0.” Encouraged by Asada’s cheerful voice, “Give it a try!”, Watanabe dives into the mattress with a big smile, experiencing its comfort with his entire body. Asada’s confident guidance and Watanabe’s dynamic reactions impressively convey the “next-generation sleeping comfort” that maintains Airweave’s functionality while providing luxurious comfort.
https://prcdn.freetls.fastly.net/release_image/31777/155/31777-155-3c7e909c64e65a030cfa71d587f31b88-1332×751.png New CM “New airweave” edition 2. On-site report
https://prcdn.freetls.fastly.net/release_image/31777/155/31777-155-5b0b8215a684e14604639a7f60661e82-1281×718.png Asada and Watanabe quickly became friendly with each other as soon as filming began, making it hard to believe this was their second meeting. During a scene where they tossed and turned together on a bed mattress, both of them couldn’t stop laughing, and there were times when they asked for a cut to tone down the laughter. Their
heartwarming behavior naturally brought smiles to the faces of the staff as well. Thanks to their bright and friendly demeanor, the shoot was pleasant from start to finish. The new commercial and
behind-the-scenes video are now available on the Airweave official website and official YouTube channel! Airweave official website special site:
https://airweave.jp/pickup/cm/new_airweave/
