[Max Mara Japan Co., Ltd.] Max Mara Announces Maude Apatow as the 2025 WIF Max Mara Face of the Future Award(R) Recipient
Max Mara Japan Co., Ltd. Press Release: October 2, 2025 Max Mara announces Maude Apatow as the recipient of the 2025 WIF Max Mara Face of the Future Award(R)
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Max Mara has announced that actress, screenwriter, and director Maude Apatow has been selected as the 20th recipient of the 2025 WIF Max Mara Face of the Future Award(R). The award celebrates the artistic talent, style, and grace of emerging talent, and the award ceremony will be held at the 2025 WIF Honors on November 6, 2025. Maria Giulia Prezioso Maramotti, Managing Director of the Max Mara Fashion Group and granddaughter of the founder, said: “We are incredibly proud to welcome Maude Apatow as the 2025 WIF Max Mara Face of the Future. Her versatile talent, unique style, and sharp business sense embody the very DNA of Max Mara. 2025 marks the 20th anniversary of this prestigious award. Through our long-standing partnership with Women in Film, we will continue to celebrate extraordinary female talent. We are thrilled to welcome Maude to the Max Mara family.”” WIF CEO Carsten Schafer also commented: “This year marks the 20th anniversary of the Max Mara Face of the Future Award, a special year. We wholeheartedly welcome Maude Apatow as the perfect recipient to carry on its legacy. In recent years, she has expanded her creative horizons with her directorial debut and entrepreneurial endeavors through Jewelbox Pictures, while also encouraging more women to assume leadership roles in the industry. We are deeply grateful for our meaningful partnership with Max Mara over the past 20 years, and are incredibly proud to celebrate this milestone with the exceptional talent that is Maude.”” Maude Apatow is an actress, writer, and director best known for her role as Lexie Howard in HBO’s Emmy- and BAFTA-nominated hit drama, Euphoria. In 2024, she founded the film and television production company Jewelbox Pictures with longtime creative partner Olivia Rosenbloom. Their first film, Poetic License, marked Apatow’s feature film directorial debut and premiered at the Toronto International Film Festival on September 6, 2025. Last year, she made her professional stage debut in the off-Broadway production of Little Shop of Horrors, and then went on to receive critical acclaim for her role as Sally Bowles in the London West End classic Cabaret. About WIF Women in For over 50 years, Women in Film (WIF) has been working to achieve gender equality. To advance the status of women in Hollywood, we promote advocacy, career support programs, research, and more, working to eliminate gender bias in the screen industry. For more information, please visit our official website, WIF.org. About the WIF Max Mara Face of the Future Award(R) This award was established in 2006 as part of WIF’s Crystal Lucy Awards(R) (now WIF Honors). The award recognizes actresses at the cusp of their careers in the film and television industries for their outstanding achievements, contributions to their community, and the embodiment of style and grace. Past recipients include Joey King, Yara Shahidi, Lili Reinhart, Zazie Beetz, Gemma Chan, Elizabeth Debicki, Alexandra Shipp, Zoey Deutch, Natalie Dormer, Kate Mara, Rose Byrne, Hailee Steinfeld, Chloë Grace Moretz, Katie Holmes, Zoe Saldana, Elizabeth Banks, Ginnifer Goodwin, Emily Blunt, Maria Bello, and many other talented women. About Max Mara Max Mara was founded in 1951 in Reggio Emilia, Italy by Achille Maramotti. Since its founding, the company has never compromised on quality, using the best materials and manufacturers to create clothing that women desire, wear, and live with, proposing a wardrobe in a variety of categories, from outerwear to accessories. Currently, the Max Mara Group, including Max Mara, has more than 5,300 employees worldwide and operates more than 2,500 stores and online stores in over 100 countries.
