Mitsukan x TOHO Cinemas’ first special collaboration has been announced!

Mizkan and TOHO Cinemas announce their first special collaboration! ​
Mizkan Holdings Co., Ltd. Press release: October 3, 2025 To Members of the Press The first special collaboration between “Mizkan” and “TOHO Cinemas” has been announced! ~The first collaboration between “Fibee” and “Bullet Train” will be held at “TOHO Cinemas Roppongi Hills”~
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Mizkan Co., Ltd. (Headquarters: Handa City, Aichi Prefecture; President and CEO: Tomoyuki Yoshinaga; hereinafter “Mizkan”) will begin its first collaboration project with TOHO Cinemas on Friday, October 3, 2025, with the aim of increasing opportunities for people to experience its products. As the first step, TOHO Cinemas Roppongi Hills will be selling select products from the fermentable dietary fiber brand “Fibee” at its concessions for a limited time. During the campaign, a limited-edition commercial featuring the music video for “Run!!!! Intestinal Express,” a collaboration with the popular idol group Bullet Train, will be screened before the film. There will also be a special Fibee x Bullet Train photo spot, allowing you to experience Fibee in a variety of unique locations only possible at a movie theater. Enjoy Fibee at the cinema! Selected products are available for sale at the concessions (food and beverage outlets). Selected Fibee products are available for purchase at the concessions (food and beverage outlets) at TOHO Cinemas Roppongi Hills. Please stop by before or after your movie. ■Period: Friday, October 3, 2025 – Thursday, February 5, 2026 ■Location: TOHO Cinemas Roppongi Hills (Roppongi Hills Keyakizaka Complex, 6-10-2 Roppongi, Minato-ku, Tokyo 106-0032) ■Products for sale: 1. Fibee Mugyutto Waffle Earl Grey 2. Fibee Mugyutto Waffle Maple 3. Fibee Bite-sized Biscuits Orange and Cocoa Nibs 4. Fibere Horoama Baumkuchen Plain
https://prcdn.freetls.fastly.net/release_image/65533/607/65533-607-cbaa6b9d7672ad120723f53e9db4de4a-1100×550.jpg Product Lineup Bullet Train becomes “Intestine Express”!? “Run!!!! Cho Tokkyu” Limited Commercial Screening & Photo Spot Set Up Before the film, a commercial featuring the music video for “Run!!!! Cho Tokkyu,” a special Fibee version of Bullet Train’s popular song “Run!!!! Cho Tokkyu (Re-ver.),” will be screened. This was created as part of a special collaboration between Fibee and Bullet Train that began in June 2025. There will also be a limited photo spot set up in the lobby in front of the concession area (food and beverage outlets). Be sure to check it out as a memento of your movie experience at TOHO Cinemas Roppongi Hills. ♪ “Run!!!! Intestinal Express” Commercial Screening> ■Period: Friday, October 3, 2025 – Thursday, February 5, 2026 ■Applicable: All films screened in SCREEN 1 through SCREEN 9 *Screenings are not available during events such as live viewings and stage greetings. *Applicable SCREENs are subject to change. Fibee x Bullet Train Limited Photo Spot> ■Period: Friday, October 3, 2025 – Thursday, February 5, 2026 ■Location: Lobby in front of the concession stand (food and beverage outlets) *Installation location may change depending on the situation. *Design may be subject to change. Image
URL: https://prcdn.freetls.fastly.net/release_image/65533/607/65533-607-877e1f85d9a86523e3d62fa9b87e3b0e-708×943.png *Image of photo spot About super express The first-ever group with both main dancers and backing vocals. Their highly entertaining and captivating performances transform the entire venue into the world of Bullet Train, and tickets for their live shows sell out in seconds! They’re currently the hottest and most interesting group to talk about. About Fibee Fibee’s key feature is fermentable dietary fiber, which is beneficial for beneficial bacteria. The dietary fiber reaches the beneficial bacteria in the intestines, fermenting and supporting health from within. We offer a wide range of products so you can easily enjoy fermentable dietary fiber anytime, anywhere. You won’t get bored of eating it every day, and it can be incorporated into your diet on an ongoing basis. Furthermore, “taste” is the most important factor in continuing to eat it. Fibee’s focus on deliciousness makes it easy to continue eating.
https://prcdn.freetls.fastly.net/release_image/65533/607/65533-607-e2ddb072af3e1841e75892d326f5d0c6-990×660.png Fibee Mizkan is committed to providing customers with delicious and healthy food through its products and menus, based on its corporate philosophy of “putting ourselves in the customer’s shoes and providing high-quality products with care and sincerity.” Mizkan Group Customer Service Center website: https://faq.mizkan.co.jp/