“Popteen” and “egg” team up in a dream collaboration! “Models Crush” to decide the charismatic figure of the Reiwa era kicks off on ABEMA

A dream collaboration between “Popteen” and “egg”! “Models Clash” kicks off on ABEMA to determine the charismatic figure of the Reiwa era ​
HJ Co., Ltd. Press release: October 3, 2025 To Members of the Press A dream collaboration between “Popteen” and “egg”! “Models Clash” kicks off on ABEMA to decide the charismatic figure of the Reiwa era A serious battle for magazine space! “Popteen vs egg MODELS CRUSH” begins airing on Tuesday, October 28th at 8 PM.
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We are pleased to announce that “Popteen vs egg MODELS CRUSH,” a model battle program created through the first-ever collaboration between the gal magazine “egg” and the teen fashion magazine “Popteen,” will be broadcast free of charge on “ABEMA” starting at 8:00 PM on Tuesday, October 28, 2025. ■Collaboration between two magazines discovers the next generation of charismatic models This program was planned to commemorate the collaboration between Popteen and egg, two magazines that have long been a part of teen culture, to publish a one-off collaborative magazine. Models will compete for the cover and pages of this collaborative magazine. ■Battle background “Popteen” and “egg” once dominated the gal culture of the Heisei era and were the bibles of teenage life. These rival magazines, which went on hiatus with the advent of the social media era, are teaming up for the first time in history to bring back teen idols. ■Battle participation model The battle will feature 20 current Popteen and egg models, as well as the next generation of stars who won the Popteen & egg Joint Exclusive Model Audition, a joint exclusive model audition held by the two magazines to discover the next teenage generation’s top models. ■MC, Theme Song, and OG Judges who Add Color to the Show MC/Judge Image
URL: https://prcdn.freetls.fastly.net/release_image/20107/130/20107-130-263e0a092cd964a50cb9663a7b6076a2-3354×2236.jpg Former Popteen top model Nicole Fujita and Yuchami, the icon of “egg,” a talent affiliated with our production company, will serve as MCs and judges for the first episode of the show. [Yu-chami’s Comments (Excerpt)] “I was surprised to see the dream gal showdown between egg and Popteen, two groups that had never met before,” she said. “Even though they’re both gals, the differences between egg and Popteen are huge, so I hope you enjoy those differences as well.” Theme Song
https://prcdn.freetls.fastly.net/release_image/20107/130/20107-130-5c384766b956bac48402b545bc78c2e4-2065×1376.jpg The title track of the globally popular five-member K-pop girl group ILLIT’s first single in Japan, “Toki yo Tomare,” has been announced. This powerful collaboration captures the trends of young people. Old-Grade Judges Legendary old-growth models will also participate as judges and watch the models compete head-to-head. ■ABEMA’s new program “Popteen vs egg MODELS CRUSH” Overview Program Title: Popteen vs egg MODELS CRUSH (Models Crush) Premiere Date and Time: Tuesday, October 28, 2025, 8:00 PM (8 episodes) Broadcast Channel: ABEMA Cast: [First Episode MC] Nicole Fujita, Yuchami Others Program URL:
https://abema.tv/video/title/90-2044 Preview video:
https://abema.tv/video/episode/90-2044_s1_p501 ■About egg “egg” launched in September 1995 and boasted a circulation of 500,000 copies at its peak, thanks to its portrayal of the real-life gal culture of Shibuya high school girls at the time. The magazine’s name embodies the desire to grow together with its readers and its models, who are still in their egg stage. Publication ceased in May 2014, but was revived as an online version in March 2018. Currently, under the slogan “#ReiwaIsStillGal,” the magazine primarily distributes digital content via YouTube. With over 67 million views on TikTok, the magazine has an overwhelming influence on young people and is at the forefront of gal culture. [egg official SNS] Website:
https://eggegg.jp/ Instagram:
https://www.instagram.com/new_eggofficial X:
https://x.com/new_eggofficial TikTok: https://www.tiktok.com/@eggtok YouTube: https://youtube.com/@eggchannel ■Company Profile Company Name: HJ Co., Ltd. Representative: President and CEO Hayato Ikeda Head office location: CH Building 2F.3F.4F, 1-22-1 Shibuya, Shibuya-ku, Tokyo URL: https://hj-s.co.jp Year of establishment: February 2006 Capital: 523,924,000 yen Number of employees: 100 Business: Media, production, advertising agency, and event management HJ Co., Ltd. Public Relations Officer Email：press@hj-co.com URL:
https://hj-s.co.jp/ Copyright ©
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