An online lottery for “What in “HELL” is bad? -What’s wrong with hell?-” has been announced! To celebrate the 2nd anniversary of the release, the demon kings will appear in bunny costumes!

An online lottery for “What in ‘HELL’ is bad? -What’s wrong with Hell?-” has been announced! To celebrate the 2nd anniversary of the game’s release, the Demon Kings are appearing in bunny costumes! ​
KADOKAWA Co., Ltd. Press release: October 4, 2025 To Members of the Press An online lottery for “What in ‘HELL’ is bad? -What’s Wrong with Hell?-” has been announced! To celebrate the second anniversary of the game’s release, the Demon Kings are appearing in bunny costumes!
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-1da65805081eca1da083fdd1d3000933-1200×800.png

KADOKAWA Corporation (Headquarters: Chiyoda-ku, Tokyo; Director, President and CEO: Takeshi Natsuno; hereinafter referred to as KADOKAWA) will begin selling the “What in “HELL” is bad? -Jigoku no Doko wa Wakui?- 2nd Anniversary Rabbit Lottery” on its online lottery service, Kujibikido, from 12:00 PM on Friday, October 10, 2025. To celebrate the second anniversary of the game’s release, we have a selection of prizes featuring newly drawn illustrations of the game in bunny costumes. In addition, as part of the “Repost Campaign” during the campaign period, if you follow and repost Kujibikido’s official X account, two people will be entered into a drawing to win a “Prize D Trading Card Ver.2 Complete Set.” Don’t miss this opportunity!!
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-e099039006348ed43c827bfff52f03bb-1200×630.png Sales Period: Friday, October 10, 2025, 12:00 PM – Tuesday, November 11, 2025, 11:59 AM Sales Price: ¥770 (tax included) per item *Additional shipping and handling fees apply. Purchase page: https://kujibikido.com/lp/whb_2nd/ ■Prize Lineup S Prize: Choose your prize! Big acrylic stand (7 types)
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https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-d35c5740f9dddc59e1bb98acc5e2d9f6-500×500.png Prize A: Acrylic stand (7 types in total)
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https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-6b13ab7bf1dc3b574bfa02aa6d33de85-500×500.png
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-bba5072472a0a0c6a3e8ffe96d5f5498-500×500.png
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-d9c4a6c6a0647df5a8bda05f610e534f-500×500.png Prize B: Acrylic Keychain (14 types in total)
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-c5dea977124ba505a1dd7a026fcf86cb-500×500.png
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-6aa971d31b74c15606b61329a2de0feb-500×500.png Prize C: Glitter Can Badge (14 types)
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-cf06331ae7a5472aac9f4faa2646b660-500×500.png
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-8b33c1acb65d02cda17c0c5767cc27c6-500×500.png Prize D: Trading Card Ver.2 (21 types in total)
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https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-70391a278ab0f023e5ef5eb3096ed6c5-500×500.png *You will win one of all prizes for each category. ■X Follow & Repost Campaign Two lucky winners will be randomly selected from those who follow Kujibikido’s official X account (@kujibikido) and repost eligible posts during the campaign period to win a “Prize D Trading Card Ver.2 Complete Set”!
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-3341de6c10d94d883711dfab4d9a4c4a-500×500.png ■Bonus campaign-1 Customers who purchase the [10-pack] will receive one free Aurora Sticker!! *All 14 types will be distributed randomly. *Even if you purchase the [10-pack set] twice, you will not be eligible for the [20-pack set] bonus “2nd Anniversary Commemorative Card.” [Applicable Period] ■ Satan ver. Rabbit / Leviathan ver. Rabbit / Lucifer ver. Rabbit / Asmodeus ver. Rabbit / Mammon Deformed ver. Rabbit / Beelzebub Deformed ver.Rabbit / Belphegor Deformed ver.Rabbit October 10th (Friday) 12:00 – October 28th (Tuesday) 11:59 ■ Mammon ver.Rabbit / Beelzebub ver.Rabbit / Belphegor ver.Rabbit / Satan Deformed ver.Rabbit / Leviathan Deformed ver.Rabbit / Lucifer Deformed ver.Rabbit / Asmodeus Deformed ver.Rabbit October 28th (Tuesday) 12:00 to November 11th (Tuesday) 11:59
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-a905639d9e580a7fcbb7f0c3ab40d32e-500×500.png ■Bonus campaign-2 Customers who purchase the [20-pack] will receive one “2nd Anniversary Commemorative Card”!! *Only one type available. *If you purchase the [20-pack], the “Aurora Sticker” bonus from the [10-pack] will not be included.
https://prcdn.freetls.fastly.net/release_image/7006/17853/7006-17853-ca7142f86edd29c494004a36bb5a80aa-500×500.png ■What is “Kujibikido”? An online lottery with no losing tickets that you can easily play from your smartphone or PC! A thrilling encounter with characters!! ■Related sites “Kujibikido” Official Website https://kujibikido.com/ “Kujibikido” Official X Account
https://x.com/kujibikido ■Product Inquiries Kujibikido
https://kujibikido.com/contact/