2025 Halloween Costume Survey Results Announced! 80% of people said they “didn’t dress up”
First Innovation Press release: October 5, 2025 To Members of the Press 2025 Halloween Costume Survey Results Announced! 80% of people don’t dress up. Popular costumes include “witches” and “anime characters.” Halloween values change with age. First Innovation Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yushi Kinone; hereinafter referred to as First Innovation) conducted a survey for its media outlet “SES Plus” asking, “Will you dress up in a costume this year?” in preparation for Halloween 2025. The survey revealed the latest costume trends and changing values by generation. Image
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In recent years, the frenzy surrounding Halloween events in Japan has died down, and people are increasingly enjoying the holiday at home or in their local communities. Against this backdrop, First Innovation conducted a survey on “Halloween costumes” via social media from September 24th to 27th, 2025. Based on responses from 124 people nationwide, approximately 80% said they would not dress up in costumes, suggesting that excitement for the event has died down in some areas. On the other hand, those who said they would dress up submitted a variety of ideas, including witches, anime characters, and movie characters. Survey Overview Survey Target: Social Media Users (Participated via X/old Twitter) Survey period: September 24th to September 27th, 2025 Survey service: SES Plus Survey method: Social media survey Number of valid answers: 124 Male to female ratio: female (approx. 54%), male (approx. 44%), other/no response (approx. 2%) Age range of respondents: 20s to 60s and older 1st place: “I don’t dress up in a costume” – 90 votes The most common answer was “I don’t dress up in a costume,” with men and women in their 30s and older citing reasons such as “I don’t dress up anymore because of my age,” “I want to avoid crowds,” and “I don’t have any plans to attend any events.” 2nd place: “I haven’t decided yet” (20 votes) Next came “I haven’t decided yet.” Women in their 20s and 30s showed a flexible attitude, saying things like, “My child is going to dress up, so I’m thinking about it together.” 3rd place: “Dress up in costume” – 14 votes Although they are in the minority, those planning to dress up offered specific costume ideas, such as the following: ・Witch ・Anime characters from Demon Slayer, Sailor Moon, Bleach, etc. – Nurses, Disney characters, Wally, Bakabon’s dad, AI characters, etc. In addition to the enduring popularity of classic costume themes like “witches” and “anime characters,” there were also many unique and individual choices. Trends by gender and age Woman in her 20s: “I saw a lot of people dressing up as witches, nurses, Sailor Moon, and other characters to enjoy with friends.” Woman in her 30s: “I saw a lot of people dressing up as Demon Slayer characters and Disney characters with their children.” Men in their 40s and older: Very few people answered that they would dress up in costume, with the majority choosing not to dress up. Women in their 50s and older: There was a tendency to choose characters that have long been popular, such as witches and characters from “Kiki’s Delivery Service.” While the tendency to not dress up becomes stronger as people get older, the costume culture remains deeply rooted among younger generations and families. Changing values seen in Halloween costumes This survey highlights a significant change in how people spend Halloween. While it used to be common to participate in large-scale events centered around cities, today a more “intimate” style centered around small-scale events at home or in the community is becoming more mainstream. While the number of people who enjoy dressing up in costumes is declining, the characters chosen strongly reflect Japan’s unique anime culture and nostalgic elements, suggesting that Halloween has become established in a way that suits the times. First Innovation will continue to focus on changes in consumer awareness and
lifestyles, and strive to visualize new trends through various surveys and communications. About “SES Plus”
https://prcdn.freetls.fastly.net/release_image/98210/391/98210-391-bfed1f23640adc48f27faffaaa365b54-1696×304.png SES Plus (Social Examine Service Plus) is a survey-based online media that utilizes social media to visualize real user feedback. It analyzes and disseminates contemporary trends and public attitudes from both quantitative and qualitative perspectives. View details First Innovation Co., Ltd. Company Profile Company Name: First Innovation Co., Ltd. Address: DEUX TOURS, 3-13-1 Harumi, Chuo-ku, Tokyo EAST Tower, 52nd floor Representative: President and CEO Yushi Kinone Business Activities: Creative Business, Promotion Business, Marketing Business, Solutions Business, Regional Revitalization Business Official Website:
https://www.f-innovations.co.jp/
