[uyet Inc.] Using VTubers to solve food waste of “Japanese Black Beef” and “domestic beef”!
uyet Co., Ltd. Press release: October 14, 2025 To Members of the Press We’re using VTubers to solve the problem of food waste from “Japanese Black Beef” and “domestic beef”! Implementing a project to inform young people about the current state of food waste in Japan and deepen their understanding of food waste
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Food waste has become a major issue in the meat industry, with Japanese Black Beef and domestic beef that would normally be sold to famous hotels and the Imperial Household Agency being discarded one after another because they do not meet the standards. In light of this, we’ve partnered with Mr. Omi of OMI Inc., the maker of the food waste product “Mottainai Beef,” to implement a project using VTubers to deepen understanding of food waste. We decided to implement this project, hoping that by implementing it through a VTuber with a large young fan base, we could deepen young people’s understanding of food waste while aiming to reduce food waste from Japanese Black Beef and domestic beef.
＜Virtual Product Fair＞ Virtual Product Fair is a new event planning project in which virtual characters (such as VTubers and V-Livers) promote attractive domestic products through online product
exhibitions. Characters will sell products while answering viewers’ questions, and viewers can purchase any products they’re interested in from the sales page right then and there. We aim to create a new marketplace for the metaverse era by hosting the event entirely online and using a system in which virtual characters act as sellers. Virtual Exhib Official Website: https://virtualexhib.jp/ Virtual Exhib Official X: https://x.com/Virtual_Exhib
＜Content＞ 1. Project Contents The Virtual Product Fair’s X account will raise awareness of the massive waste of Japanese Black Beef and other domestically raised beef across the country, and will have VTubers sample the non-standard Japanese Black Beef and domestically raised beef. The VTubers will then write product reviews of the Japanese Black Beef and domestically raised beef, which will be published on the Virtual Product Fair’s official note. Through this project, we will not only convey to readers the deliciousness of Japanese Black Beef and domestically raised beef, but also raise awareness of the domestic food waste issue within the VTuber industry. By utilizing VTuber content, which has a large fan base among young people, we can spread the word about food waste to younger generations and hope to deepen VTubers and their fans’ understanding of food waste. ▼Virtual product exhibition official note
https://note.com/virtual_exhib 2. Schedule The article is scheduled to be published in late November. 3. Participating VTuber Currently being adjusted. 3. Products Available “Mottainai Beef” (O.M.I. Co., Ltd.) is a selection of A5 and A4-ranked Japanese Black Beef and domestic beef from all over Japan, including brand-name Japanese beef such as Matsusaka Beef, Sendai Beef, and Miyazaki Beef. (Provided by Mr. Omi)
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https://prcdn.freetls.fastly.net/release_image/97346/180/97346-180-da9ce36a53597e5ceda0c9acb0d27d37-1600×800.png uyet Inc. is a “general IP content trading company” that creates new distribution channels in Japan and around the world through VTubers and IP content. We stay up-to-date on the latest information, technology, trends, and content in the rapidly changing VTuber industry, and promote projects that fit the VTuber industry. In addition to projects such as the “Virtual Product Fair” and the “Town Super Chat Project,” we also provide support for VTuber production and auditions, support for VTuber and V-Liver activities, and PR support for companies and local governments. We will continue to create a system where all stakeholders associated with uyet Inc., including companies and creators who continue to leave “wonderful things” in the world, as well as users of our services, can spend an inspiring and “fun” time, where money circulates normally, and “commerce” continues to take place continuously. ▼uyet official website: https://uyet.jp/ ▼uyet Official noopener”>https://twitter.com/uyet_inc
▼Interview/Inquiries: https://uyet.jp/contact