[Sendenkaigi Inc.] The book “Can You Create a Strategy?” wins the runner-up prize at the Japan Marketing Book Awards 2025!
Sendenkaigi Inc. Press release: October 14, 2025 To Members of the Press The book “Can You Create a Strategy?” won the runner-up prize at the Japan Marketing Book Awards 2025! Sponsored by the Japan Marketing Association. Decided by a vote of the society’s members. Sendenkaigi Inc. (Headquarters: Minato-ku, Tokyo / President and CEO: Takahashi The book “Can You Create a Strategy? 4 Hours to Realize Your Perspective and Way of Thinking” (written by Otobe Daisuke), released in December 2024 by Tomoya Tomoya, was selected as the runner-up in the “Japan Marketing Book Awards 2025” selected by members of the Japan Marketing Academy.
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marketing-related books (including text, excluding translations) published in Japan between April 1, 2024 and March 31, 2025. In the first round of voting by members of the Japan Marketing Association, 44 works were nominated, of which 41 that met the criteria were shortlisted, and the top nine were selected as nominees. From these, the winner of the Japan Marketing Book Awards 2025 was selected again by a vote of members. The winner was announced during the keynote speech at the 14th Marketing Conference 2025, held at Hosei University on October 12, and the award ceremony was held. The Grand Prize went to “Effective Shift: A Marketing Quest to Find Entrepreneurial Opportunities in Uncertainty” (Kuriki Kiyoshi, Chikura Shobo), and the runner-up prize went to this book and “Brand Relationships” (Kubota Susumuhiko, Yuhikaku). Japan Marketing Academy Press Release The Japan Marketing Association commented on the reasons for recommending this book as follows: “This book is a practical guide that explains strategy building, essential for marketing and branding activities, in an easy-to-understand manner from a different perspective than traditional business strategy. Its significant significance lies in the fact that it bridges theory and practice, not treating strategy formulation as the exclusive preserve of management but presenting it as a concept that can be utilized by all levels, and even the general public. By systematically organizing the process from strategy formulation to execution and providing concrete examples with frameworks, it provides a wide range of readers with hints for improving resource utilization and effectiveness. Furthermore, it offers a wealth of suggestions for changing mindsets on the ground, making it a book that will get you back to basics and rethinking the essence of strategy.” About “Can You Make a Strategy?” This book compiles four hours of lectures from a popular “Strategy Course” aimed at marketers. It concisely explains the key points of strategy, provides practical techniques for reliably achieving goals with limited resources, and provides step-by-step instructions on how to develop a strategy. A must-read for anyone who has studied business strategy or competitive strategy but finds it difficult to apply it to daily marketing and sales decision-making, wants to understand strategy before formulating it, or wants to become a more
strategically literate individual. For more details and to purchase, click here Author profile Daisuke Otobe (Otobe Daisuke) CEO, Coo Marketing Company, Inc.
https://prcdn.freetls.fastly.net/release_image/2888/654/2888-654-9267e45241350531c87573a8e151b613-1800×2700.jpg After 17 years at P&G in Japan and the US, he has worked for Danone, Unilever, Shiseido, and other companies. Strengthening marketing organizations and helping businesses recover and grow are key priorities. He led the company as VP of Marketing and CMO. He became independent in 2018. He is currently in his current position. He supports a wide range of clients, from consumer goods and cosmetics to home appliances, transportation equipment, advertising agencies, broadcasting stations, power companies, D2C, pharmaceuticals, IP, B2B, etc. He also supports the strengthening of marketing organizations and branding strategies of a variety of domestic and international clients. He holds a Ph.D. in Business Administration from Kobe University. His books include “Why Does Strategy Make a Difference?” ” (Sendenkaigi), “The Art of Marketing” (same publisher, winner of the Grand Prize in the 2022 Marketing Awards), “Perspectives of a Marketing Professional,” and “The Door to Marketing” (Nikkei BP).
https://prcdn.freetls.fastly.net/release_image/2888/654/2888-654-61e94c2ffc7f71e5c68d92062f4c770c-3900×1024.jpg About Sendenkaigi Starting with the monthly magazine “Sendenkaigi” launched in 1954, Sendenkaigi Inc. has expanded into a wide range of businesses, including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as “Sendenkaigi,” “Hanko Kaigi,” “Kouryō Kaigi,” “Brain,” and “Kankyo Business,” as well as the operation of the online media “AdverTimes,” we disseminate the latest trends and practical knowledge related to marketing, creativity, and the environment. Additionally, we offer courses and training attended by approximately 100,000 people annually, focusing on developing the next generation of talent.
