[Revlon, Inc.] A social media campaign in collaboration with “Miss Ichigo” will begin on Tuesday, October 14, 2025. The campaign is being held to celebrate the release of the new strawberry color of Revlon’s popular lip scrub, “Revlon Kiss Sugar Scrub”!
Reblon Co., Ltd. Press release: October 14, 2025 To Members of the Press A social media campaign in collaboration with “Miss Ichigo” will start on Tuesday, October 14, 2025. This event is being held to celebrate the release of the new strawberry color of Revlon’s popular lip scrub, Revlon Kiss Sugar Scrub! Immerse yourself in the sweet and juicy world of strawberries! Receive a “Strawberry-Filled Happy Gift” set featuring Revlon Kiss Sugar Scrub Strawberry and a strawberry sweets gift carefully selected by Miss Ichigo.
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https://www.instagram.com/revlonjapan/ *A gift campaign will also be held simultaneously on Miss Ichigo’s official X/TikTok account. ICHIBIKO, a specialty strawberry sweets shop, is “a shop of
strawberries, by strawberry lovers, for strawberry lovers.” The first cafe opened in Taishido, Setagaya Ward, Tokyo in 2017. ICHIBIKO’s roots lie in Migaki Farm, a strawberry farm in Yamamoto Town, Miyagi Prefecture. Focusing on “fully ripe, rich and sweet Migaki
strawberries” directly delivered from Migaki Farm, the shop selects the perfect strawberries for sweets and baked goods from delicious strawberries harvested throughout Japan and around the world to create the most exquisite treats. https://ichibiko.jp/
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https://prcdn.freetls.fastly.net/release_image/34254/179/34254-179-85c89bf3cd5cc53f3a99e47e3fca2637-457×335.jpg *Images are for illustrative purposes only. Actual gift contents may differ. ■About Revlon Kiss Sugar Scrub “Revlon Kiss Sugar Scrub” 990 yen (tax included) Cumulative sales exceed 7 million bottles*²! Product Features 1. Gently exfoliates Leave-in sugar scrub lip for smooth lips 2. Moisturizing care Contains three types of fruit oils*¹ to protect lips from dryness 3. Intensive care for smooth lips Use it not only during the day but also before going to bed for glossy lips the next morning. *¹ Pomegranate seed oil, European rubus seed oil, grape seed oil (emollient ingredient) *²Research by Revlon. January 2018 to December 31, 2024 (shipment basis). Includes all available colors. Official website:
https://www.revlon-japan.com/product-promos/revlon-kiss-sugar-scrub-promo New Color Revlon Kiss Sugar Scrub 118 Strawberry Sweet and mellow strawberry scent New release on Tuesday, October 14, 2025 Image
URL: https://prcdn.freetls.fastly.net/release_image/34254/179/34254-179-9ae8f1c6200fc5c3ea4ce1504d23b5d3-1080×1350.jpg Existing colors (6 colors)
https://prcdn.freetls.fastly.net/release_image/34254/179/34254-179-a682f9d62313894edbf01ca0e7b785e5-3900×3065.jpg ■About Miss Ichigo “Miss Ichigo” is an ambassador who promotes strawberries nationwide with the aim of expanding strawberry consumption. Many of these influencers boast some of the highest follower counts in Japan, and they are active in various areas, including posting information on social media, appearing on TV programs, various media outlets and events, navigating local government websites, and developing dessert menus. They also collaborate with strawberry-producing regions and growers to promote the appeal of strawberries to people of all ages. Miss Ichigo Official X: https://x.com/miss15jp Miss Ichigo Official TikTok:
https://www.tiktok.com/@miss15jp *A giveaway campaign will also be held simultaneously on Miss Ichigo’s official X/TikTok account.
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https://prcdn.freetls.fastly.net/release_image/34254/179/34254-179-c27b0db1df09d97124760cbd08ef0b82-423×447.jpg ■About Revlon Founded in the United States in 1932, Revlon began by beautifully coloring fingertips with nail enamel, driven by the desire to “bring spiritual enrichment to women around the world.” For over 90 years since its founding, Revlon has led the way by developing products that respond to changes in women’s values and lifestyles, trends of the times, and the image of women of the time. Currently based in New York, Revlon delivers beauty and joy to the world through a sales network in over 150 countries. LIVE BOLDLY Smile boldly. Wear makeup boldly. Express yourself boldly. “Bold” is what Revlon is all about. Throughout the ages, Revlon has embraced bold women to express unconventional beauty. Copyright ©
Corporation All Rights Reserved.