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Home » Tsuginote partners with the “Baby First Children’s Gochimeshi Takaoka” project to issue 400 copies of “Gochi Pay” with the aim of providing equal cultural experiences in addition to food

Tsuginote partners with the “Baby First Children’s Gochimeshi Takaoka” project to issue 400 copies of “Gochi Pay” with the aim of providing equal cultural experiences in addition to food

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Tsugino-te teams up with the “Baby First Children’s Gochimeshi Takaoka” project to issue 400 copies of “Gochi Pay” with the aim of providing not only food but also equal cultural experiences. ​
Tsugino-te Executive Committee Press Release: October 14, 2025 Tsuginote partners with the “Baby First Children’s Gochimeshi Takaoka” project to issue 400 copies of “Gochi Pay” to provide not only food but also equal cultural experiences. Up to 200 copies will be distributed to children attending the Tsuginote Craft Fair. Providing more hands-on crafting experiences to children who represent Takaoka’s future.
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Tsugino-te partners with the “Baby First Children’s Gochimeshi Takaoka” project to issue 400 copies of “Gochi Pay” with the aim of providing not only food but also equal cultural experiences. The Tsuginote Executive Committee, based in Takaoka City, Toyama Prefecture, connects people involved in craftsmanship and works to connect craftsmanship to the future. Aiming to provide opportunities for everyone to enjoy cultural experiences equally, the committee is collaborating with the “Baby First Kodomo Gochimeshi Takaoka” food support project for parenting generations to issue and distribute “Gochi Pay” cards, which can be used to purchase crafts and
participate in workshops and other experiences, at the Tsuginote Craft Fair, held on October 18th and 19th. A total of 400 copies will be published, with 200 copies distributed by mail to single-parent households registered with the Takaoka City Mother and Child Widow Welfare Association, and the remaining 200 copies will be distributed to the first 200 children under the age of 18 who attend the event. *Only 100 people will be accepted on a first-come, first-served basis on October 18th and 19th. This “experience support” initiative is a collaboration between Tsuginote and Baby First Kodomo Gochimeshi Takaoka, which has partnered with local restaurants to provide food support. Through GochiPay, children can not only enjoy meals but also participate in craft experiences and purchase crafts, creating opportunities for them to encounter local culture, skills, and people. This is a new form of public-private collaboration based on the “Takaoka Model,” which aims to foster smiles on children’s faces throughout the city. 【Background of collaboration】Toward a society where economic disparities do not limit cultural experiences Every year, the Tsuginote Executive Committee issues “Tsugipay,” which allows you to spend 3,000 yen on shopping with the purchase of a 2,500 yen ticket. It’s not just a discount voucher; it’s a carefully designed booklet that introduces Takaoka’s traditional craft techniques and companies and can be enjoyed after the event. Tsugiipay was started with the aim of not only supporting the “next step in manufacturing” through shopping, but also deepening understanding of technology in a fun way. This collaboration between the two
organizations marks the first step toward realizing Takaoka as a city where people don’t have to give up on cultural experiences for financial reasons, in addition to the food experiences we’ve supported so far. 【Message】 “Eating, cooking, learning. All of this contributes to the ‘power of the town’ that nurtures the future of our children.” Tsugino-te and Kodomo Gochimeshi Takaoka have joined forces to promote a new social model from Takaoka, “a town that supports children through food and experiences.” [Details] About Gochi Pay “Gochi Pay” is a premium gift certificate that can be used during the Tsuginote event for families with children and single-parent households. Children can enjoy the joy of “eating, making, and choosing” with their families through dining, experiences, and purchasing art. Supported by sponsorship from local businesses and citizens, it creates opportunities for children to experience the town’s culture and the warmth of its people.
https://prcdn.freetls.fastly.net/release_image/142170/12/142170-12-b6db5dda67ec9f8b4e24b6ea99c72b60-852×568.jpg Gochi Pay gift certificates are 500 yen x 6 coupons, totaling 3,000 yen, and 400 will be issued this time. Gochi Pay gift certificates are 500 yen x 6 coupons, totaling 3,000 yen, and 400 will be issued this time. Each ticket is perforated and can be torn off and used at Tsuginote stores when making payments.
https://prcdn.freetls.fastly.net/release_image/142170/12/142170-12-c6a41001785ebafef34d6dd1d4c4b062-852×568.jpg Gochi Pay / Messages to children are included along with information about companies that support Gochi Pay. Each ticket page includes information about the companies that support GochiPay, along with a message to the children. Once used, tickets become mini-books, allowing you to take home a connection with your supporters. -Event name: Tsuginote Craft Fair 2025 -Usable period: Saturday, October 18th and Sunday, October 19th, 2025 -Event venue: Takaoka City Takaoka Central Parking Lot -Event sponsored by: Tsuginote Executive Committee -Project co-sponsored by: Baby First Children’s Meal Takaoka -Target audience: 200 children registered with the Takaoka City Mother and Child Welfare Association, and children under 18 who attend Tsuginote 200 people – How to obtain via Tsuginote: Distributed at the venue to the first 100 people on both days (only available to those under 18) 【Gochi Pay Sponsors】 Inaho Chemical Co., Ltd., Tully’s Coffee Takaoka Otogi no Mori Park Branch, YSB Co., Ltd., LAC Co., Ltd., Takaoka Manufacturing Co., Ltd., World Service Co., Ltd., Hirokami
Manufacturing Co., Ltd., SEKAI HOTEL Takaoka, Watanabe Sheet Metal Industry Co., Ltd., Matsuoka Dental Clinic
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https://www.youtube.com/watch?v=vAWlfrk0ixM 【Vision】From the manufacturing site to “Tsuginote” that contributes to society, transcending the boundaries of manufacturing Takaoka’s manufacturing, exemplified by castings and lacquerware, has long been supported by a division of labor, in which multiple companies work together to create a single product. However, due to a shortage of successors and an increasing number of businesses closing, this division of labor is beginning to crumble. To overcome this crisis, Tsuginote aims to reorganize production areas by encouraging co-creation across regions and industries. The essence of craftsmanship is not simply about producing “things.” It lies in connecting people and enriching society. This initiative through “Gochi Pay” is an effort to preserve the culture of traditional crafts and pass it on to the next generation. Aiming for a society where cultural experiences are not limited by economic disparities, we will continue to contribute to society “from the manufacturing site, beyond the boundaries of manufacturing.” About Each Organization About the Tsuginote Executive Committee ~Tsugino-te: Connecting People with Craftsmanship~ The Tsuginote Executive Committee is a This organization, centered around “Tsugino-te,” continually creates opportunities for the exchange of technologies and ideas across regions and industries, with an eye toward the future of production areas 10 to 50 years from now. The background to this is the current situation in which manufacturing regions across Japan are facing many challenges due to recent lifestyle changes, industrial development, and a labor shortage. Many production regions, such as casting and lacquerware, use a “division of labor” system in which specialized companies working together to create a single product. However, with an increasing number of companies going out of business, it is becoming increasingly difficult to complete manufacturing within the same production region. That is why there is now a need for a “reorganization of manufacturing regions” that transcends various boundaries, such as region, industry, materials, and culture, and allows for co-creation across various boundaries. The Tsuginote Executive Committee will bring together makers, connectors, and users from Takaoka City, one of Japan’s leading traditional craft production areas with a 400-year history, to create spaces and initiatives that connect manufacturing to the next generation. The Story Behind the Tsuginote Craft Fair About the Baby First Kodomo Gochimeshi Takaoka Project “Kodomo Gochimeshi” is a project run by the nationwide NPO Kids Future Passport, which aims to provide meals to children through local restaurants. Funded by donations and sponsorships, the project allows children to eat free meals at registered restaurants, and has provided over 193,000 meals nationwide to date. Takaoka City officially launched the initiative in 2024. As part of the city’s “Baby First Movement,” the “Hack Takaoka Association,” a volunteer group made up of young business leaders and young city council members, is working to create a city-wide system of child support that does not rely solely on the government. Official website:https://babyfirst-kodomogochimeshi-takaoka.studio.site/

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