“Tokyo Coffee” wins the Good Design Award! It also wins the Kids Design Award in 2025, highlighting the fact that school refusal is not a child’s problem but an adult’s issue.

School refusal is not a child’s problem, it’s an adult issue. “Tokyo Coffee” wins the Good Design Award! Also wins the Kids Design Award in 2025! ​
Atelier e.f.t. Press release: October 15, 2025 To Members of the Press “Tokyo Coffee” wins the Good Design Award! Also wins the Kids Design Award in 2025! “Tokyo Coffee,” a social design project undertaken by Atelier e.f.t., won the Good Design Award on October 15, 2025, and was also selected as “My Choice” by judge Naohiro Niiyama.
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On September 17, 2025, the company also received the Encouragement Award and Kids Design Council Chairman’s Award at the 19th Kids Design Awards, making this its second award of fiscal year 2025. ▶︎Good Design Award HP ▶︎Kids Design Award HP ■What is Tokyo Coffee? Atelier e.f.t. believes that the cause of school refusal lies not with the children themselves, but with adults and society. “Tokyo Coffee” was born from this idea. This project aims to create safe and enjoyable spaces across the country for adults and children, and through activities, encourage dialogue about education that leads to “richer lifestyles and societies.” The name comes from an anagram of the word “school refusal” (tokokyohi), and the project launched on August 8, 2022. With the goal of creating “the world’s most fun educational revolution,” the project is spreading as a movement for adults to have fun and discuss issues that will evolve the education system. Tokyo Coffee Official HP ​ ■Children’s peace of mind comes from adults’ smiles At approximately 415 locations nationwide, adults spend their time with smiles on their faces, engrossed in the things they love. This gives children a sense of security and helps them regain their confidence and motivation. This is a place where adults and children alike can be themselves.
https://prcdn.freetls.fastly.net/release_image/42496/16/42496-16-14b23686ac61486437d356fb058c363e-1472×1104.jpg Adults and children gathering at the base ■ Background ~ Facing the fundamental issues of school refusal – Changing the form of “places” from adults ～ While many school refusal countermeasures focus on supporting children, Atelier e.f.t. has always believed that “approaching adults is essential to solving the underlying issues.” This is because education is shaped by societal values, and change in education first requires an update in adult awareness. Furthermore, in many cases, children who refuse to attend school are treated as “those requiring support,” which makes it difficult for them to feel good about themselves, and seeing their parents struggling can lead to feelings of guilt. Against this backdrop, we also recognized the need for a “place for adults to belong.” With these considerations in mind, Tokyo Coffee began creating a base that simultaneously provides “adult care and awareness change” and “creates a genuine place for children” to fundamentally resolve the issue of school refusal.
https://prcdn.freetls.fastly.net/release_image/42496/16/42496-16-3d4c7182609bf9a09d6cdcab982a71a1-1616×1080.jpg ■ Achievements over the past three years since launch The following achievements, accumulated over the approximately three years since August 2022, were also recognized and led to this award. – Established at least one base in every prefecture (approximately 415 bases). – Participants in base activities: Total of over 29,000 people. – Total number of participants in the past seven conferences: 857 people. – A total of 36 online salons were held, with an average of 100
participants per month. ・A place in the metaverse available 24 hours a day, 365 days a year “Tokyo Coffee Latte” launched in April 2012: Registered members: 280 adults, 90 children ・Participation in Tokyo Coffee base activities is now counted as attendance at 146 elementary schools nationwide. – Representative Takashi Yoshida spoke at the 70th National PTA Convention. – Many other cases have seen children regain their confidence and motivation.
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https://prcdn.freetls.fastly.net/release_image/42496/16/42496-16-16db14763974bba3b24218160ca36544-1908×1336.png ■Art School Atelier e.f.t. Overview Established in 1998, the organization has two schools, Osaka Uehonmachi and Nara Ikoma, with approximately 200 members ranging from 4 years old to adults (including those with disabilities). With the basic educational policy of “Learning to live through creation,” the organization aims to hone one’s individuality through the process of various creative
experiences derived from art and design, and to acquire the skills to carve out a rich life while having fun interacting with society. The organization also focuses on social projects and training for companies, government agencies, teachers, and PTAs (*Atelier e.f.t. is scheduled to be integrated and relocated to Mikyono, Tenri City in April 2027). Atelier e.f.t. Official HP Representative: Takashi Yoshida (Educator, Musician, Creative Director) ●2024 Speaker at the 72nd Japan PTA National Research Conference (Kanto Region) (Speaker to approximately 3,000 educators) ●In 2022, “Magical Candy Shop Tirol-do” won the Good Design Award Grand Prize (Prime Minister’s Award) ●Vocalist and lyricist for the band [DOBERMAN] (They have performed at numerous major festivals, including Fuji Rock.) ●President and CEO of Tanoshii Inochigake Co., Ltd., which operates the after-school day care service “bamboo” [Press Inquiries Regarding This Release] Atelier e.f.t. (Contact: Ano, Phone: 06-6764-6086, Email:
youkoso@tkcf.eft-art.jp) Press release attachments