[Celsys, Inc.] Celsys’s “CLIP STUDIO PAINT” enters India for the first time, reaching a younger demographic and increasing awareness of the service at the largest anime PR event, “Mela! Mela! Anime Japan!! 2025.”
CELSYS, Inc. Press Release: October 17, 2025 Celsys’ “CLIP STUDIO PAINT” enters India for the first time. Reaching younger generations and increasing awareness of the service at the largest anime PR event, “Mela! Mela! Anime Japan!! 2025” Celsys sponsored and exhibited at “Mela! Mela! Anime Japan!! 2025 (MMAJ 2025),” a multi-purpose event promoting Japanese anime culture, held in India from Saturday, September 13th to Sunday, September 14th. The event aimed to increase brand awareness of the illustration, manga, webtoon, and animation production app “CLIP STUDIO PAINT” and attract new users. “MMAJ 2025” is an event officially recognized by the Japanese and Indian governments, sponsored by the Indian Ministry of External Affairs and other organizations, with cooperation from the Japan National Tourism Organization (JNTO) and the Japan External Trade Organization (JETRO). Anime and content-related fan events and corporate and organization booths were held at the Pacific Mall Tagore Garden, a large shopping and entertainment complex in the capital, New Delhi. The event was a great success, attracting approximately 60,000 visitors over the two days. Mela! Mela! Anime Japan!! https://mmaj.jp/
https://prcdn.freetls.fastly.net/release_image/5223/1033/5223-1033-bdbc5f355028036fe589d4ecce1af1b4-1280×432.png ▼The growing popularity of anime in India India’s animation market is predicted to reach US$5.036 billion by 2032, driven by expanding internet access and the popularity of popular streaming services like Netflix and Amazon Prime. The reasons cited for this include the spread of streaming platforms such as Anime Video and Crunchyroll, the expansion of fan bases, and growing interest in Japanese pop culture.(*1) It also suggests that social media and digital
communities are driving a surge in the popularity of anime content among younger generations. *1 Source: India Anime Market Size Worth USD 5,036.0 Million by 2032 | CAGR: 13.3%, Polaris Market Research https://www.polarismarketresearch.com/press-releases/india-anime-market ▼Celsys’ Initiatives Celsys exhibited a corporate booth at “MMAJ 2025” for the first time, offering coloring experiences using “CLIP STUDIO PAINT,” distributing licensed character merchandise in collaboration with entertainment companies, and selling “CLIP STUDIO PAINT.” Celsys actively sponsors major pop culture events around the world to strengthen connections with creators. We also implement marketing strategies that are attuned to local cultures and needs, aiming to increase awareness of CLIP STUDIO PAINT among a global audience of creators with a strong interest in Japanese manga and animation culture.
https://prcdn.freetls.fastly.net/release_image/5223/1033/5223-1033-4e6e3b293196966b0fa179b1e9420b1e-1635×919.png Celsys will continue to strengthen its global expansion by sponsoring events held in various countries and regions. Click here to see Celsys’ “overseas event and sponsorship” case studies
https://www.celsys.com/clipsolution/casestudies/#category33 About CLIP STUDIO PAINT “CLIP STUDIO PAINT” is an app that provides a seamless production environment for illustrations, manga, and animation. Celsys has been providing the app since 2012, based on over 30 years of R&D focused on its proprietary technology, centered on its strength in graphics technology. It is used by over 55 million people
worldwide(*), with over 80% of those users being overseas. Currently available in 11 languages, it is supported globally by a wide range of creators, from entry-level users to professional manga artists and animators. CLIP STUDIO PAINT: https://www.clipstudio.net/ja X: https://x.com/clip_celsys YouTube:
https://www.youtube.com/c/CLIPSTUDIOchannel Instagram:
https://www.instagram.com/clipstudioofficial/ TikTok:
https://www.tiktok.com/@clipstudioofficial_jp * Includes trial users and installs of iPad, iPhone, Galaxy, Android, and Chromebook versions About Celsys, Inc. In the creator economy market, which is expanding with the production and use of digital content, Celsys provides tools such as “CLIP STUDIO PAINT” to support creators’ creative endeavors, as well as new service platforms that provide new opportunities for creators. We offer comprehensive support for the various activities of creators around the world on their “CREATOR JOURNEY,” striving to create a more colorful world connected by the passions of each individual. Celsys Corporate Website: https://www.celsys.com/ Investor Relations: https://www.celsys.com/irinfo/ IR Survey:
https://www.celsys.com/irinfo_questionnaire/ IR email magazine: https://www.celsys.com/irinfo_magazine/ YouTube:
https://www.youtube.com/@celsys_official/videos