Penguin Trade, Inc., cooperates as an auctioneer at the charity event “Nandemo Kaitoritai in Roppongi,” produced by Takafumi Horie and hosted by Maxus.
Penguin Trade Co., Ltd. Press Release: October 17, 2025 Penguin Trade will serve as an auctioneer for the charity event “Nandemo Kaitoritai in Roppongi,” produced by Takafumi Horie and hosted by Maxus. Professional auction management accelerates the experience of turning unused items into donations. Charity auction participants (purchasers, retailers, and buyers) are also welcome. Penguin Trade Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuichi Sato; hereinafter “Penguin Trade”), an auction business operator, will be participating as the charity auction manager and auctioneer in the charity event “Nandemo Kaitoritai in Roppongi – Blue Santa and Charity Banquet,” sponsored by Maxus Co., Ltd. and produced by Takafumi Horie, to be held at the Bellesalle Roppongi Grand Conference Center on Sunday, November 16, 2025.
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-e07a35aa53dd95eccc4c31e92550482f-828×444.jpg
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-003040269f482d4d0b6e9700273b0f90-1000×719.png Process from attending the event to donating
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-89dd7841e4536bf91d9d36e04b642b08-1000×765.png Purchase categories that can be brought to the event Penguin Trade will utilize its accumulated auction management know-how to manage the auction and bids on-site, as well as to act as a facilitator, raising the energy at the venue and expanding the circle of donations. The event also welcomes businesses participating in the auction on the day, and is attracting attention as a place where industry
participants, such as brand-name reuse dealers, resale shops, and individual buyers, can contribute to society through their own businesses. The event is scheduled to feature many celebrities from the reuse industry, including Takafumi Horie, cast members of “Reiwa no Tora” (Reiwa Tigers), and others. Through appraisals and auctions, we aim to promote a new form of donation culture, co-created by the reuse industry and charity.
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-e078ea8ae872a8ffefcfe584d03b44c3-1000×663.png Looking for auction participants For this event, we are actively recruiting reuse businesses to help us liven up the charity auction. If you are interested, please feel free to contact us via the official LINE account below. Penguin Trade Official LINE:
https://lin.ee/nc7rMEQ
Representative comment
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-cddc5ed7f6e01be6b0227af1354ef0b3-668×1000.png Takafumi Horie (Producer) “We want to transform the everyday act of buying into an action that improves society. Our challenge this time is to create a charity that many people can easily participate in and that also has social significance.”
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-100e360d13c321855a08edf116361470-1000×1000.png Shinobu Iwaasa, Representative Director, Japan Children’s Support Association “Continued support for orphans and other children in disadvantaged home environments is of utmost importance.” This project allows us to support children through “unused items.” I feel this will set a new model in which society as a whole is involved in the future of children.
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-0cf913b5b40c8c2221f09ffa91c73472-1000×1000.png Purchase Maxus Representative Director Sekiemon “The reuse industry has the potential to generate 66 trillion yen in hidden assets. By circulating these assets, we want to create a new culture that returns value to society. We hope this charity event will serve as a bridge between reuse and social contribution. Confirmed guests (as of October 14)
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-f4a36289549be9b20275705919a09be5-1000×1000.png Naohiro Hayashi Reiwa Tigers, President/Founder of Takeda Juku
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-687ced6127d9ff64a738718c958999c2-1000×1000.png Hiroyuki Miyasako Comedian
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-5ed0cc71b2107f52d0f7d5cd599b4add-1000×1000.png Chairman Miura Brand Appraiser / Triaina Group
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-954f38d14b8e653ffe8c6fd2ebd79776-1000×1000.png TomoHappy Trading Card Appraiser/Cardon Representative
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-192409c39e3e72cc40b5def6471a9ee6-1000×1000.png Vambi YouTuber/Rizoku founder
https://prcdn.freetls.fastly.net/release_image/106551/26/106551-26-f182b5a24d6be85f8a351778d7f00891-1000×1000.png Koji Yamamoto Global Partners, Inc. Representative Director and President
Event information • Event Name: Anything Buy-Back Squad in Roppongi ~Blue Santa and Charity Feast~ • Date: November 16, 2025 (Sunday)
12:00-19:30 • Venue: Bellesalle Roppongi Grand Conference Center • Produced by: Takafumi Horie • Organizer: Kaitori Maxus (Operated by: Maxus Co., Ltd.) • Special cooperation: Musical “Blue Santa Claus 2025” • Charity recipient: Certified NPO Japan Children’s Support Association • Admission fee: Free • Charity target amount: 10 million yen • Pre-consultation, appointment booking, and mail-in orders (product delivery also available) • Official LINE for inquiries: https://s.lmes.jp/landing-qr/2008248762-OJNqlDRx?uLand=VIz5TL • Official event page: https://kaitorimakxas.com/2025-horiemon/ Company Profile Penguin Trade Co., Ltd. (https://penguintrade.co.jp/) ・Established: January 4, 2018 ・Representative: Representative Director Yuichi Sato ・Head office location: Spark SHIBUYA 5F, 3-5 Udagawa-cho, Shibuya-ku, Tokyo, 6F Business: Purchase and sale of used brand-name goods, B2B auction business Inquiries regarding this matter Penguin Trade Co., Ltd. Public Relations Officer Email:
shintaroyoshida@penguintrade.co.jp For more information about this release