Diamond Business Planning Co., Ltd. Business doesn’t need complicated systems. The simple and rational management techniques of a trading company that earns 5 billion yen with 20 employees

【Diamond Business Planning Co., Ltd.】 Your business doesn’t need complicated systems. The simple and rational management techniques of a trading company that earns 5 billion yen with only 20 employees ​
Diamond Business Planning Co., Ltd. Press release: October 20, 2025 To Members of the Press Business doesn’t need to be complicated. The simple and rational management techniques of a trading company that earns 5 billion yen with only 20 employees “Simple Management, Assist Valeur Style: No Need for Complicated Systems in Business” by Yasuo Matsubara, CEO of Assist Valeur Inc. (headquarters: Osaka City, Osaka Prefecture), will be available in bookstores nationwide from November 5th.
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Book cover of “Ashibaru’s Simple Management” We prioritize speed and don’t circulate approval documents, No unnecessary meetings or morning assemblies. The Assist Valeur Way Goes Against Conventional Business Management Assist Valeur, a Kansai-based import trading company, earns 5 billion yen in annual sales with only 20 employees. They chose a path that defies conventional business practices. There’s no marketing department, no approval documents, and no meetings. There’s only one principle: “Speedily determine whether something will sell or not.” Product development and sales start with on-site intuition, and samples are “eaten relentlessly.” Rational and fast. A “self-serving strategy” that targets gaps in the market doesn’t require complex language or theory. Ashival’s simple methodology is for all
businesspeople struggling in the field! Marketing mix? Value chain? Business can run without using difficult language. Marketing mix, value chain, KPI setting, customer journey, agile development—these technical terms are now commonly used in general companies as a sign of a capable businessperson. However, Yasuo Matsubara, CEO of Assist Valeur, says, “Difficult language doesn’t get the point across, and I don’t understand it myself.” Though he holds an MBA, he discourages the use of complex technical terms within the company. This reflects the core of their business style, which values ​​operational efficiency and eliminates complex methods. Because it’s rational, it’s simple: “Go with the flow.” Whether it’s a business negotiation or an internal meeting, it’s meaningless if it can’t be communicated in a way that the other party can understand. If it gets in the way of that, complex theory is unnecessary and should be eliminated. They are so thorough that they don’t even hold meetings or morning assemblies if it would delay the decision-making process. However, this “give and take” approach is a rational management method for Systbalule, a small company that values ​​swift action. This simple approach is what has led to the PDCA cycle being rotated so quickly among food importers. There is no need to copy the strategies of large corporations to succeed in business, and there is certainly no need to create complex systems. This book delivers that message to all business people. [Book Information] “Ashibaru’s Simple Management: Business Doesn’t Need Complex Systems” ISBN: 978-4-911540-12-1 List price: 1,600 yen (excluding tax) Size Type: 46-size – Average size Published and distributed by: Diamond Business Planning [Table of Contents] Preface: Assist Valeur’s Current State Chapter 1: Assist Valeur’s Business Strategy 1. Successful Company Management Directors’ Column 1. The Path to Success Revealed Through Evolution of Product Development and Sales Strategy Chapter 2: Assist Valeur’s Business Strategy 2. – Product Development Directors’ Column 2. Value Creation through Product Development, Quality Control, and Intercultural Communication from a Global Trade Perspective Chapter 3: Assist Valeur’s Business Strategy 3. – Manufacturing Improvement Directors’ Column 3. Practical lessons learned from the field in building trust Chapter 4: Assist Valeur’s Business Strategy 4. Sales Proposal Directors’ Column 4. The foundation for corporate growth laid by the back office Directors’ Column 5. Carrying on simple management with a passion for food business Employee Interview: Ashival’s colleagues think simply and act simply Final Chapter: Continuing to be a unique company 【Author Profile】 Matsubara Yasuo (Matsubara Yasuo) Graduated from the Faculty of Commerce at Kansai University and completed the Graduate School of Business Administration at Kyoto University (MBA holder). Former professor at Ashiya University (2015-2021). He founded his own company in 1992 at the age of 27, achieving annual sales of 700 million yen in just his second year as a one-man shop. In 1994, he established Assist Valeur Co., Ltd. with an eye toward business expansion. At the time of its founding, the company sold surplus inventory from well-known manufacturers, and in 2008 was selected as the first investment project by the Kyoto University Venture Fund NVCC. Currently, the company primarily sells imported products under the “Ashibaru” brand. By the fiscal year ending September 2025, the company expects to achieve annual sales of 5 billion yen with 20 employees.